Digital Marketing Archives - Page 3 of 11

Digital Marketing Guide to PR Public Relations

How to Monitor Media with Google Alerts

Every company wants to know when it is being written about, blogged about, tweeted about and any other form of media coverage. Tracking the hundreds of thousands of media outlets unleashed by the web and social media is nearly impossible to do without sophisticated, expensive media monitoring platforms.

AlanizFebruary 1, 2017

Digital Marketing Web Dev Web Development

Web Design Best Practices for 2017

This blog post is part of “The Ultimate Guide to Web Development” blog series. If you’re looking at building a new website for your company, odds are that it’s been awhile since your last web project. Things have changed, of course--business has changed, buyer behavior have changed, search engine criteria…

AlanizMarch 16, 2017

Digital Marketing Web Dev Web Development

The Website Development Cost Breakdown: What to Expect

This blog post is part of “The Ultimate Guide to Web Development” blog series. “I have a budget of $5,000 and I need a new website in 30 days.” This is a common request we get. It betrays the fact that many marketing managers don’t understand what goes into a…

AlanizMarch 16, 2017

Digital Marketing SEO Strategy

Why Mobile-First Web Design More Important Than Ever

This blog post is part of “The Ultimate Guide to Web Development” and "The Ultimate Guide to SEO" blog series. Mobile-first has been a mantra in online marketing for several years. The call for a mobile-first approach has been especially strong when it comes to website design. Because more searches…

AlanizMarch 16, 2017

Digital Marketing Web Dev

WordPress or a Managed CMS

This blog post is part of “The Ultimate Guide to Web Development” blog series. Content Management Systems (CMS) are the platforms used to build and manage websites. Examples include WordPress, Drupal, and Joomla. These are open source platforms that can be programmed to do whatever a company wants a website…

AlanizMarch 16, 2017

Digital Marketing Web Dev

Basic Must-Haves on Your Website’s Home Page

This blog post is part of “The Ultimate Guide to Web Development” blog series. There are some things that are optional on home pages, but most businesses require some basic functionality in order for the site to be useful to users. We’ll show you a before and after example to…

AlanizMarch 16, 2017

Digital Marketing Web Dev

Visual Composer: WordPress without Coding

This blog post is part of “The Ultimate Guide to Web Development” blog series. Visual Composer is a plugin for WordPress which allows you to create website content with simple drag and drop functionality. Developed by WP Bakery, Visual Composer makes WordPress almost as easy to use as popular hosted…

AlanizMarch 16, 2017

Digital Marketing Lead Gen

Digital Marketing Agency Checklist

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. If you’re considering hiring a digital marketing agency to help you grow your business, you’ll have plenty of options to choose from. Finding the right partner can be challenging, and sometimes it’s just a matter of…

AlanizApril 25, 2017

Digital Marketing

How to Use the New LinkedIn Search to Find Leads

LinkedIn recently changed its user interface, and the “advanced” search is no longer available. It used to be next to the primary search field (see below). It is still possible to find highly targeted leads, however, you just have to find your way around the new interface. Here’s how. Older…

AlanizAugust 8, 2017

Alaniz Media Coverage Digital Marketing Inbound Marketing

Alaniz Featured on HubSpot Blog: 8 Reasons Super Specialized Companies Should Embrace Inbound

This article was written by Bill Peatman of Alaniz Marketing and was originally featured on the HubSpot Blog. “People don’t shop for our products online.” I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology…

AlanizSeptember 5, 2017