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Web Dev

Web Design Best Practices for 2017

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This blog post is part of “The Ultimate Guide to Web Development” blog series. If you’re looking at building a new website for your company, odds are that it’s been awhile since your last web project. Things have changed, of course--business has changed, buyer behavior have changed, search engine criteria have changed, and web design best practices have changed. Here’s an updated list of best practices from some leading web design experts. Material design: (from @cmswire) Multiple sources predict this Google initiative to take off. Material design is Google’s effort to develop a single underlying system that allows for a...
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The Website Development Cost Breakdown: What to Expect

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This blog post is part of “The Ultimate Guide to Web Development” blog series. “I have a budget of $5,000 and I need a new website in 30 days.” This is a common request we get. It betrays the fact that many marketing managers don’t understand what goes into a website--at least a website that will work for a serious business. Website design is a process. It doesn’t have to be a long, expensive process, but it often is if the client and/or the designers don’t have a well-defined process for building websites. What follows is a walk-through of the...
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When is a New Website is Worth the Cost

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This blog post is part of “The Ultimate Guide to Web Development” blog series. We work with a lot of companies in “pre-digital:--medical manufacturers, pharmaceutical companies, environmental consultants, steel manufacturers, machining equipment manufacturers, and the like. These are what a lot of people consider old world, boring industries. Some companies seem to project that image intentionally, with websites and collateral that look like they were conceived in the 1960s. The problem isn’t really with how these websites look. The problem is how these websites perform. They are not optimized for search and they are not optimized for mobile use. Both...
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When You Need to Build a New Website: A Developer is Not Enough

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This blog post is part of “The Ultimate Guide to Web Development” blog series. When considering building a new website, it is important to know what kind of resources you need. Can you get by with a freelance web developer? It’s unlikely, except for perhaps very small businesses that aren’t counting on a website to attract new leads and nurture leads into new customers. There are several areas of expertise you need in order to create a site that will really work--as in the verb--hard for your business. Marketing strategist. First and foremost you need to be clear on what...
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WordPress or a Managed CMS

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This blog post is part of “The Ultimate Guide to Web Development” blog series. Content Management Systems (CMS) are the platforms used to build and manage websites. Examples include WordPress, Drupal, and Joomla. These are open source platforms that can be programmed to do whatever a company wants a website to do. WordPress, with 59 percent of the CMS market, it by far the most popular web development platform, and the one we use and recommend. An alternative to an open source platform like WordPress is a managed web platform like SquareSpace, Weebly, and Wix. These are really services that...
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Open Source CMS: WordPress, Drupal, and Joomla

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This blog post is part of “The Ultimate Guide to Web Development” blog series. Open source Content Management Systems (CMS) are the most popular web development platforms for most businesses. Why? Because open source CMSs give you the flexibility to build whatever you want and are supported by vast communities of developers, themes, and plugins to add flexibility. The main benefits of this is that you get complete control of your web content, more features than any managed CMSs, an abundant supply of freelance and agency designers and developers available to support you. This is an overview of the three...
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Basic Must-Haves on Your Website’s Home Page

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This blog post is part of “The Ultimate Guide to Web Development” blog series. There are some things that are optional on home pages, but most businesses require some basic functionality in order for the site to be useful to users. We’ll show you a before and after example to highlight the differences between a well-thought-out home page and one that simply conveys a bunch of undifferentiated information. Before This is the website of a client that came to us with a terrific product--a lightweight, extremely strong, easy to install landscaping wall. As you can see, the site was cluttered,...
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Visual Composer: WordPress without Coding

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This blog post is part of “The Ultimate Guide to Web Development” blog series. Visual Composer is a plugin for WordPress which allows you to create website content with simple drag and drop functionality. Developed by WP Bakery, Visual Composer makes WordPress almost as easy to use as popular hosted web development platforms like Wix and Squarespace, but still gives you the benefits of owning your own website and content and having access to the programmability and flexibility of WordPress. Visual Composer by the Numbers Visual Composer has been downloaded more than 1.5 million times and enjoys 5.5 out of...
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5 Trust-Building Conversion Rate Optimization Tips

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This blog post is part of “The Ultimate Guide to Web Development” blog series. SEO, or Search Engine Optimization, is the art of getting found by people looking for your kind of product or service. CRO, or Conversion Rate Optimization, is the art of getting the people that find you to convert from visitors to leads, and from leads to customers. Sales and motivational guru Zig Ziglar said that there are only four reasons why people won’t buy from you: no need, no money, not in a hurry, no trust. When it comes to online buying, trust takes on different...
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What You Need to Know About Web Hosting

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This blog post is part of “The Ultimate Guide to Web Development” and "The Ultimate Guide to SEO" blog series. Web hosting at many businesses is an afterthought. We are routinely contacted by companies that bought the cheapest hosting they could find when the business was small, and didn’t think about it again until something goes very wrong--the site gets hacked, infected or just plain crashes. Then they are frantic. Here’s why web hosting is critical to your business. Your Business Address In order to direct people to your website, it needs to have an address. That is your domain...
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