Through The Alaniz Growth Operating System™, we act as your strategic architects. We provide the Fractional CMO leadership and SME coaching your team needs to build and run your own engine.
Designed for Clarity. Built for Impact.
We've re-engineered the partnership model to align with how modern organizations actually grow. No bloated retainers. No "black-box" execution. Just senior leadership, specialized talent, and high-performance systems.
Modular Support for Your Evolution.
We don't believe in one-size-fits-all contracts. We offer three distinct orientations designed to meet you at your current stage of maturity.
1. The Enablement Path (Consulting & Strategy)
The Brain
Best for: Leaders ready to hire internal/offshore talent and own their marketing capability.
2. The Service Engine Path (Specialized Execution)
The Engine
High-impact, “Done-With-You” project execution. We deploy specialized teams to build specific infrastructure, whether it’s a Brand Identity refresh, a HubSpot overhaul, or a GTM pipeline build.
Best for: Organizations needing elite technical execution or rapid project turnarounds.
3. The Hybrid Model (The Total Engine)
The Partnership
Our most comprehensive engagement. We provide the strategic leadership of the Enablement Path combined with the heavy-lifting of our Service Engines.
Best for: Organizations that want the best of both worlds, strategic ownership and outsourced execution power.
A Balanced Model of Stewardship and Discipline.
We've separated the strategic, operational, and delivery functions to ensure total clarity and accountability at every level of the engagement.
Account Director (The Vision)
Led by Roxanne Alaniz
She provides the high-level creative stewardship and ensures that every initiative remains anchored to your brand’s core mission and vision.
Operational Lead (The Architect)
Led by Andrew Erickson
Working largely behind the scenes, he is the instrumental force designing the technical infrastructure, internal systems, and operational processes that power your growth engine.
The Account Manager (Client Services)
Your Strategic Steward
Your primary point of contact and advocate. They lead the “Human + AI-enabled” strategy and ensure the day-to-day work aligns with your evolving business goals.
The Traffic Manager (Operations)
The Guardian of the Timeline
The operational backbone of the engine. They own the governance and capacity planning to ensure work is realistically scheduled and delivered on time, protecting your project from “agency thrash.”
Access to a High-Performance Specialist Pool.
Once the partnership structure is in place, we pull from a deep pool of subject matter experts (SMEs) curated specifically for your project needs.
The Creative & Design Team
Visual storytellers specializing in brand identity and high-converting UX design.
The Content Strategy Team
Authority-builders who turn your internal expertise into a market-leading Point of View.
HubSpot & RevOps Architects
Technical engineers who build the “plumbing” for your revenue data and automation.
GTM & Web Engineers
Performance-focused developers and outbound specialists who build for speed and scale.
Predictability is the Engine of Trust.
We operate with disciplined cadences. Depending on your path, we install a rhythm that keeps your team and ours in total sync.
For Strategic Enablement (The Brain):
-
Annual Strategy Retreat: High-level vision and 12-month goal setting.
- Quarterly Planning: Resetting priorities and 90-day “Rocks.”
- Monthly Strategy Deep-Dives: Reviewing the Revenue Scorecard and adjusting the roadmap.
For Service Engines (The Execution):
-
Bi-Weekly Delivery Syncs: Focused check-ins on project milestones, design reviews, and technical builds.
- Weekly Performance Reporting: Transparent visibility into project health, risks, and timelines.
- Direct Communication: Real-time collaboration through dedicated Slack channels and project dashboards.
Built on Systems, Not Just Hard Work.
We've invested heavily in our own infrastructure and critically vetted the world's best marketing technologies to deliver faster, more predictable results for your business.
Project & Process Governance
Wrike for total transparency into every task, supported by a library of documented SOPs that ensure consistent execution.
The Marketing & Sales Engine
A world-class stack including HubSpot (CRM & Automation), Clay (Data Enrichment), Instantly & HeyReach (Outbound), and n8n (Advanced Workflows).
The Web & Visibility Stack
WordPress hosted on premium WP Engine infrastructure, SEM Rush, Google Search Console, Google Analytics, and Google Tag Manager.
AI-Assisted Efficiency: We leverage AI throughout our operations to accelerate research and technical builds without sacrificing human critical thinking.
Frequently Asked Questions
How do we know which path is right for us?
We start every engagement with a Growth Audit. We’ll look at your internal team, your tech, and your goals to recommend the most efficient orientation.
Can we move between paths?
Absolutely. Many clients start with a Service Engine (like a Website build) and transition into Growth Enablement once they are ready to hire internally.
Who owns the strategy and assets?
You do. From the HubSpot workflows to the Brand Style Guide, everything we build is your property from day one.
What if we have an existing marketing team?
Our Enablement model is specifically designed to upskill and lead your existing team.
Ready for a Different Kind of Partnership?
Let's find the right orientation for your goals.
