Alaniz Marketing Blog

Having a healthy flow of new business is vital to the success of any business. Closing the business needed to achieve your revenue goals requires a steady flow of new leads. When inbound leads are few and far between, marketing and sales teams must resort to prospecting cold leads that…

Trade shows present a unique opportunity for your brand to get face time with potential customers and colleagues within your industry. In our previous article, we shared actionable marketing tips to help you make the most out of trade show season by planning an effective marketing strategy. Now, we turn…

Trade shows present a prime opportunity for businesses to showcase their product or service offerings to a new audience, connect with potential clients, and elevate brand awareness. However, success in this bustling environment requires thorough strategic planning for your brand to cut through the noise. Below are some actionable marketing…

In the rapidly evolving digital landscape, the role of artificial intelligence (AI) continues to expand for business owners and their teams. Integrating AI tools into your business and marketing operations is quickly becoming a necessity for companies that don’t want to risk being overshadowed by their competitors. AI tools offer…