
It’s 2020, the year that marks the end and beginning of several things. With a decade coming to an end, a pandemic hitting the world, and getting accustomed to the new normal, we need to acknowledge and adapt to a lot of change. This goes without saying for marketers as well. Lockdowns and immobility had a tremendous impact on customer buying habits. They are no longer persuaded by meaningless broadcasting and advertisements. In other words, traditional outbound marketing strategies have become obsolete to be replaced by Inbound Marketing. Source: saffronedge Compared to outbound marketing, based on putting yourself out there,…