Inbound Marketing Blog | Alaniz Marketing

Andrew Erickson In Digital Marketing, Inbound Marketing

16 Ways to Save Money On HubSpot in 2019 – Secret Discounts, Savings, and Freebies

In the past, HubSpot’s pricing model was often a sizable investment for companies, and in many cases was outright cost prohibitive – especially for small businesses or businesses with a huge database and relatively low lead value. The good news is that for 2019 HubSpot has redesigned its whole pricing structure to a Freemium model with very modest paid entry points for Starter versions of its Sales, Marketing, and Service products. Fortunately, if you’re considering purchasing one of HubSpot’s Pro or Enterprise products, there are a bunch of tips and tricks on how you can save money. Get Your…

Sabrina Khoury In Digital Marketing

Camera Basics: Using a DSLR

Camera Basics: Using a DSLR Do you have a DSLR camera but can’t quite understand each and every button and dial? Here are some tips and tricks to shy away from flicking your camera into Auto and master Manual settings. SHUTTER SPEED, ISO AND APERTURE Shutter speed, ISO and aperture all compliment each other – you cannot use one without the other properly. In order to take great photos and be fully proficient in using your camera manually, these three things are the most important to nail. Shutter speed controls so many aspects of photography. If you want to get…

Andrew Erickson In Local Agencies

Who are the Best HubSpot Partner Inbound Marketing Agencies in the San Francisco Bay Area?

So you’re looking for a HubSpot partner agency in the San Francisco Bay Area. There are a handful of solid agencies here in northern California, each with its own nuances and specialties. Since we’re transparent by nature and we aren’t threatened by a little due diligence, we’ve decided to make it easy for you by putting together a list of the top inbound marketing agencies and gold tier+ HubSpot partners in the San Francisco Bay Area. Hope it’s helpful! Espresso B2B Espresso B2B offers everything you need to get started on HubSpot, or to take your HubSpot implementation to the…

Andrew Erickson In Uncategorized

The Big List: Who are the Best Marketing Agencies in Marin County?

Each year at Alaniz Marketing, we meet with dozens of prospective clients across the north bay and greater San Francisco bay area with respect to their marketing, web development, and advertising needs. More often than not, we find that we’re a great match in terms of our capabilities and rapport. That said, there are times that for one reason or another we aren’t a great fit for each other, or a prospective client is extra thorough, and we’re asked about our competitors in the area. Since we’re the transparent types and we recognize that we can’t be a perfect…

alaniz In Digital Marketing

Why You Need to Incorporate Social Media into Your Marketing Strategy

Social media has become an essential component of any company’s digital marketing strategy. The benefits of social media are endless. You can build your brand awareness and loyalty, increase traffic and SEO ranking, and have a powerful tool for conversation amongst current and potential customers. Understanding who you want to be speaking to, what you should be talking about, and what social media channel is best to use can be a daunting task. Creating a Buyer Persona Before you begin to create a social media strategy, the most important detail to consider is your buyer persona. Buyer personas, as defined…

alaniz In Advertising

Programmatic Buying is Transforming the Television Advertising Market

In 2017, programmatic digital display ad spending reached $32.56 billion and is projected to continue to grow rapidly throughout 2018, and hit $45 billion in spending by 2019 (Source: Digilant). Everyone’s talking about the rapid growth and success of programmatic buying that can be used to eliminate archaic buying processes. So what is it? Programmatic buying refers to an automated way of transacting media using a platform in which buyers and sellers of advertising space can then bid for that space. The way marketers have learned to manage digital advertising campaigns can now be applied to television advertising. Television remains…

alaniz In Advertising, Digital Marketing

Why Your Paid Ad Campaign Isn’t As Successful As You Had Hoped

In 2017, $209 billion was spent worldwide on digital advertising. (Source: MAGNA) Considering this tremendous amount of money spent, how much of it was spent wisely? There is a growing...

Andrew Erickson In Account Based Marketing, Digital Marketing, Inbound Marketing

CallRail Review: My Experience Exploring Call Tracking for HubSpot, SalesForce, Google Analytics

CallRail Call Tracking For Data Driven Marketers

I was setting up an outdoor advertising campaign for a health care client and started to look at how we would handle ROI calculation and attribution for leads who call in by phone. I have used call tracking in the past, but was never very impressed with any of the services from a technology or user experience standpoint. Plus, it was time to revisit the market to see what is the latest and greatest. The client was also using HubSpot, so I wanted something that would integrate. In a couple of Google sessions, a company called CallRail came up several…

alaniz In Web Development

Guide to Choosing the Right SF Web Dev Agency

1. Location, Location, Location When it comes to picking the absolute best, right, most talented, most fitted, everything Web Development Agency to work with in and around San Francisco, it’s...

alaniz In Digital Marketing

Social Media Advertising 101

Social media advertising is exploding. According to one report, spending is up 60 percent over 2016 across all categories of advertisers. Why? Well, for one thing, people spend more than...

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