Media Coverage

Muck Rack Daily Gives Alaniz a Shout Out

Muck Rack Daily Shout Out to Alaniz Marketing

This article was originally featured in the Muck Rack Daily Email. August 17th, 2016 View in browser Hello from Muck Rack, where you can get a snapshot of what journalists around the world are reading, thinking and commenting on right now. Before we begin our daily round-up, we hope you don’t mind if we venture a tiny humblebrag, because we really were flattered by this review of our services via Alaniz Marketing: “Born in the age of social media, Muck Rack is optimized to help businesses and journalists communicate through the channel that journalists have embraced like no other: Twitter.” Read on here! And now for the news…

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Alaniz Featured on Meltwater Blog: How PR Impacts and Benefits from Brand Advocacy

Alaniz on Meltwater - How PR Impacts and Benefits from Brand Advocacy

This article was originally featured in the Meltwater Blog. The Emperor penguin, looking over baby penguin: a fantastic example of brand advocacy.The “Marc Cowlin brand” has an amazing brand advocate: her name is Judi (and she is my mom). Good or bad, no matter what I do, she is there to sing my praises, defend my foibles and support me both publicly and privately. My mom is by far the best PR my “brand” could have. I don’t pay her; she does it because she loves me and, as she says, “It’s what moms do.” Brand advocacy – or what…

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Alaniz Featured on Databox: 16 HubSpot Integrations Top Users Swear By

Alaniz Featured on Databox - 16 HubSpot Integrations Top Users Swear By

This article originally appeared on the Databox Blog. HubSpot’s software does an exceptional job of collecting data from every part of the inbound marketing and sales funnel, and enabling a robust set of marketing, sales and services activities to boot. However, as the customer count has gone north of 30,000, the number of marketers executing the inbound playbook has also skyrocketed. Even the best inbound marketers and sales professionals have realized the original inbound tactics are not enough to stay relevant. Fortunately, the massive HubSpot ecosystem has spawned hundreds of tools that allow sales and marketing teams to execute more sophisticated inbound campaigns. Although…

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Alaniz’s Bill Peatman Featured in Invoiceberry Blog: 22 Ingenious Social Media Marketing Tips from the Experts

Alaniz on Invoiceberry - 22 Ingenious Social Media Tips from the Experts

This article was originally featured in the Invoiceberry Blog. When you are a small business owner, entrepreneur or freelancer, you have so many things to focus on that you may forget about your social media marketing. While that’s understandable, you’ll soon realize that social media marketing is not just another marketing avenue. It is absolutely necessary. But what’s the best way to go about doing it and seeing actual results? We’ve talked a lot here about social media marketing. This includes our full guideand free ebook on social media marketing for small businesses and freelancers. So we decided to also ask some business…

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Alaniz Featured in The Drum: Full-service v. specialty agencies: Which one reigns supreme?

Alaniz Featured in The Drum - Full-service vs specialty agencies - Which one reigns supreme

This article was originally featured in The Drum. Like precious snowflakes, each brand and agency is different, so – spoiler alert – there isn’t a definitive across-the-board answer about whether it is best to work with full-service or specialty agencies. In fact, like so many things in life, with the necessary caveats, of course, the ideal arrangement, broadly speaking, may lie in a healthy compromise between the two — or what I’d like to call the Hannah Montana Approach. But more on that in a minute. Citing entrepreneur Jim Barksdale’s “There are two ways to make money in business: You…

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Alaniz Featured in CIO Mexico: Las cuatro mejores herramientas de automatización de marketing

Alaniz Featured In CIO Mexico - Las cuatro mejores herramientas de automatizacion de marketing

This article originally appeared in CIO Mexico. El marketing moderno no solo trata de embudos y conversiones. En realidad, todo tiene que ver con las herramientas. Existen cientos de herramientas de marketing SaaS que están diseñadas para manejar todo, desde programar tweets para ayudar a que los comerciantes comprendan mejor a su público. Para determinar en qué herramientas vale la pena gastar, le pedimos a los profesionales del marketing digital que sopesen sus opciones. Aquí están las cuatro mejores herramientas de automatización de marketing (en términos de votos) citadas por nuestros 28 encuestados, junto con algunos servicios públicos alternativos que…

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Alaniz Featured on Databox: 22 HubSpot Features That Users Can’t Live Without

Alaniz Featured on Databox - 22 HubSpot Features That Users Can’t Live Without

This article originally appeared on Databox.com. According to the users we surveyed, nothing makes growing traffic, leads and sales more possible and easier than HubSpot does. To build an inbound marketing machine, you need to attract, capture, track and close qualified leads as they move from awareness to purchase. The fact that HubSpot lets you do all that in one product is a big plus. But, as we surveyed HubSpot customers and partners, we discovered users have fallen in love with individual features too. Favorite Features by Product To help you sort through the list, we divided the love-list up…

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Alaniz Featured on CIO.com: Top 4 marketing automation tools and why you’ll love (and hate) them

Alaniz on CIO - Top 4 marketing automation tools and why youll love them

This article originally appeared on CIO.com. Modern marketing isn’t just about funnels and conversions. Really, it’s all about the tools. Hundreds of SaaS marketing tools exist that are designed to handle everything from scheduling tweets to helping marketers better understand their audiences. To determine which tools are worth the money, we asked digital marketers to weigh in. Here are the top four marketing automation tools (in terms of votes) cited by our 28 respondents, along with a few alternative utilities that are also worth a look. 1) HubSpot HubSpot‘s marketing platform received the most votes (nine) by far, and pricing…

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Alaniz Featured on Outbrain Blog: Mobile Search: Getting Found as a Locally-Focused Business

Alaniz on Outbrain - Mobile Search - Getting Found as a Locally-Focused Business

This article was written by Bill Peatman of Alaniz Marketing and was originally featured on the Outbrian Blog. The mobile revolution is here and mobile search has changed the game in content marketing in two primary ways. First, more people now consume content on mobile devices than from computers and laptops. Secondly, Google started rewarding mobile optimized sites and penalizing sites that aren’t mobile-friendly, downgrading them in search results. Never forget mobilegeddon. Both of these developments mean businesses need to be successful at mobile content marketing to be successful at content marketing. Period. Your great content is only going to perform…

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Alaniz Featured on Outbrain Blog: Busted! 5 Paid Traffic Myths for eCommerce Brands

Alaniz Featured on Outbrain Blog: Busted! 5 Paid Traffic Myths for eCommerce Brands

This article was written by Bill Peatman of Alaniz Marketing and was originally featured on the Outbrian Blog. The goal of content marketing is to inform audiences, engaging with them as they search for a solution to the problem your product solves. This requires being in the right place at the right time when they are in that moment of need, regardless of device-type or location. As a result, we invest a lot in search engine optimization (SEO) in an effort to get our content to rank high in the search engine result pages (SERPs) for keywords our ideal customers…

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