About the Agency

Alaniz Marketing started 2008 as a dream to help businesses grow. We saw companies reeling to adjust to a rapidly changing digital world and the marketing landscape was full of traditional agencies, one-dimensional specialists, and countless vendors peddling their particular product or service.

But there was nobody to help companies pull everything together. So We Started Alaniz.

Our goal was to build an agency that focused on transparency, sound business strategy, and in-depth multi-channel marketing expertise. Today, Alaniz is a growing company with a wonderful team and a strong stable of clients. We work hard, play hard, and we love what we do.

Six Reasons You’ll Love Working With Us


Business Partners

We are strategic partners, entrepreneurs, and growth catalysts, never a vendor or service provider. We are committed to helping clients achieve their vision, through a strategic and consultative process that produces maximum value.


Multi-Channel Capabilities

Buyers move seamlessly between traditional and digital mediums, and across earned, owned and paid media experiences on their path to purchase. The prototype agency must work across channels, and that’s exactly how we’ve built Alaniz.


Inbound Campaign Strategy

Inbound is about engineering an environment where customers find you, enter your sales funnel, and allow you to nurture them through the buyer’s journey. It’s also about goals, closed loop results, and ROI. If you need more leads, MQLs, and SQLs, let’s talk.


Cutting Edge Development

A company’s website is one of its most important assets. It not only acts as the embodiment of the brand, but also as a 24-hour salesperson and storefront. With this in mind, Alaniz plans, designs, and develops beautiful websites that get results.


Agile Point Pricing

Agile is a cutting edge process used by the world’s best companies to deliver complex work with a high degree of accuracy, predictability, and efficiency. We are a 100% Agile Scrum agency and are proud to offer hyper-transparent point-based pricing.


Results. Results. Results.

And not just results – measurable results. Our job is to produce leads and to nurture them through the customer lifecycle from Lead to MQL to SQL. Through closed-loop analytics, we track everything back to its point of origination, attributing credit and adjusting as needed to maximize results.

Meet Our Leadership

Roxanne Alaniz - Principal

Roxanne Alaniz


Roxanne founded Alaniz based on her dream of helping businesses grow. Roxanne’s vision has propelled the company to become a fully integrated agency with core competencies in business strategy, advertising, digital marketing, and public relations.

Roxanne is a 25-year business and marketing veteran with experience ranging from owning and operating her own businesses to working with global brands as an advertising executive for ABC and Disney. When she’s not working, you can find her driving the California coast in search of the perfect wave and spending time with her family in Capitola.

Andrew Erickson - Partner

Andrew Erickson


Andrew joined Alaniz as a partner in 2011 to manage our directional strategy and internal organization. Andrew has played a key role in integrating technology into our core service areas, including the development of our advertising, digital, and PR infrastructure.

Andrew has a 15-year background in consulting, business development, and integrated marketing and has done extensive work in the pharmaceutical, legal, and high tech industries. He is also fluent in several languages and was raised and educated abroad during his early years.

Meet the Alaniz Team

Gerri Alaniz - Client Relations

Gerri Alaniz

Client Relations

Gerri brings a wealth of experience to her role as Alaniz’s community relations ambassador and business development executive. She is responsible for Alaniz’s presence in the San Francisco Bay Area communities and has fostered relationships with many charities and organizations in the area. She is also involved as a leader in the Latino community and with the Women’s Initiative. Tambíen, se habla Español.


Bill Peatman

Senior Content Strategist

Bill understands corporate marketing communications from the inside out, having served as a marcom manager and director for successful startups and large corporations in technology (Cisco Systems) and professional services (Brown and Caldwell). He understands the need for marketing initiatives to be in-sync with sales teams, providing measurable results in the form of a closed loop between the cost of marketing and the revenue generated.


Amy Lee

Project Manager

Amy is a graduate of nearby Sonoma State University where she earned her B.A. in Communications and Media Studies. She is the project manager for Alaniz. In her spare time, you can find her hiking and enjoying all that Sonoma County has to offer.

Nile Sprague Portrait bw IMG_7270-2

Nile Sprague

Senior Web Developer

Nile has a diverse range of skills including HubSpot and WordPress development, PHP & MySQL, video and photography, and an extensive knowledge of travel and language. When not hard at work, he’s usually hard at play: hiking, biking, gardening and exploring the world.

Julian Hoover

Front-End Developer

Julian is a creative graphic design and front-end website developer making beautiful websites, landing pages using his expertise in HTML, CSS and WordPress; and he builds effective marketing campaigns using HubSpot and SharpSpring. When not working, Julian spends his time with his son and plays guitar at local Bay Area venues.

Larry Levenson

HubSpot Certified Trainer

Larry founded a HubSpot inbound marketing agency after being a WordPress developer for 13 years. He is passionate about inbound marketing and is a HubSpot Certified Trainer. He’s learned the “secrets” of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.


Chris Lowe

Senior Web Developer

Chris has a diverse background in business, marketing, and website design and development. Working with WordPress, HubSpot, PHP, JS, HTML and CSS, Chris has extensive experience in developing integrated marketing programs. When not working Chris is playing with his twin boys, getting outside or exploring new projects.


Adrienne Young

Graphic Designer

With over 13 years in creative design, Adrienne brings award winning media experience to the Alaniz team. Originally from the Washington, D.C. area, she’s worked with a wide range of government and commercial clients including Sprint and the Environmental Protection Agency. When not in the office, you can find her exploring the trails in the Bay Area, running a 10K, or spending time with her husband and young daughter.

Mallika Kaur

Accounting & Bookkeeping Associate

Mallika is the Accounting & Bookkeeping Associate at Alaniz Marketing. Currently, she is pursuing a B.S. in Accounting at Sonoma State University. Being a fitness enthusiast, she loves to jog and try out new workout regimens, while still having a sweet tooth for desserts.

Tanner Reyes Alaniz Marketing

Tanner Reyes

Digital Marketer

Tanner is a recent graduate from Sonoma State University where she earned her B.S. in Business Administration with a concentration in Marketing and a minor in Economics. She works in Digital Marketing for Alaniz. When she’s not working, she enjoys spending time with family or relaxing in the sun with a good book.

Ella_Alaniz Marketing


Company Mascot

Ella is the newest member to the Alaniz team, and is proud to be our company mascot! In her spare time, she enjoys eating plants, taking long walks, nibbling on toes, and napping.

Company News

TrenDemon Press Release
Company News
August 10, 2017

Alaniz Marketing Announces Partnership with TrenDemon

Content marketing attribution and personalization platform uses machine learning to identify and serve the most…
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Inbound Sales Boot Camp_ Alaniz Marketing
CareersCompany News
July 21, 2017

Alaniz Marketing Hosts Free Inbound Sales Boot Camp

Program helps emerging and transitioning professionals learn real-world best practices for sales in the digital…
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Databox Partnership with Alaniz Marketing
Company News
July 18, 2017

Alaniz Marketing Announces Partnership with Databox to Offer Powerful Analytics Dashboard to Clients

Alaniz Marketing and Databox have partnered to deliver better real time analytics to clients (July…
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Annabelle's Candy Company Alaniz
Company News
June 28, 2017

Alaniz Marketing Announces New Client: Annabelle’s Candy

Makers of iconic brands like Abba Zabba, Look, and Rocky Road reboots for new generation…
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Company News
June 28, 2017

Alaniz Marketing Announces New Client: Oakland Zoo

Award winning zoo picks digital marketing firm for advertising, marketing campaigns (June 28, 2017, Novato,…
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Inbound Marketing Boot Camp_ Alaniz Marketing
CareersCompany News
May 1, 2017

Alaniz Marketing Launches Marketing Boot Camp

Program helps marketing and communications students learn real-world best practices to complement studies (May 1, 2017, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced…
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Roxanne Alaniz Panelist at HubSpot Partner Day 2017
Company News
April 24, 2017

Roxanne Alaniz to Speak at HubSpot Partner Day

Alaniz Marketing Founder Roxanne Alaniz to Speak at HubSpot Partner Day 2017 Agency’s success helping clients boost sales wins invite to leading marketing event (April 24, 2017, Novato, Calif.) Alaniz…
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Hubspot Partner Day 2017 Andrew Erickson from Alaniz Marketing
Company News
April 24, 2017

Alaniz Marketing Partner Andrew Erickson to Speak at HubSpot Partner Day 2017

Alaniz Marketing Partner Andrew Erickson to Speak at HubSpot Partner Day 2017 Agency’s success helping…
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Company News
November 8, 2016

Alaniz Marketing Announces Acquisition of Sensible Marketing

Alaniz Marketing Announces Acquisition of Sensible Marketing to Support Growth and Expand Services Bay Area…
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Media Coverage

Muck Rack Daily Shout Out to Alaniz Marketing
Alaniz Media Coverage
September 5, 2017

Muck Rack Daily Gives Alaniz a Shout Out

This article was originally featured in the Muck Rack Daily Email. August 17th, 2016 View…
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Alaniz on Invoiceberry - 22 Ingenious Social Media Tips from the Experts
Alaniz Media CoverageDigital Marketing
September 5, 2017

Alaniz’s Bill Peatman Featured in Invoiceberry Blog: 22 Ingenious Social Media Marketing Tips from the Experts

This article was originally featured in the Invoiceberry Blog. When you are a small business…
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Alaniz Featured in The Drum - Full-service vs specialty agencies - Which one reigns supreme
Alaniz Media Coverage
September 5, 2017

Alaniz Featured in The Drum: Full-service v. specialty agencies: Which one reigns supreme?

This article was originally featured in The Drum. Like precious snowflakes, each brand and agency…
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