About the Agency

Alaniz Marketing started in 2008 as a dream to help businesses grow. We saw companies reeling to adjust to a rapidly changing digital world and the marketing landscape was full of traditional agencies, one-dimensional specialists, and countless vendors peddling their particular product or service.

But there was nobody to help companies pull everything together. So We Started Alaniz.

Our goal was to build an agency that focused on transparency, sound business strategy, and in-depth multi-channel marketing expertise. Today, Alaniz is a growing company with a wonderful team and a strong stable of clients. We work hard, play hard, and we love what we do.

Six Reasons You’ll Love Working With Us

Business Partners

We are strategic partners, entrepreneurs, and growth catalysts, never a vendor or service provider. We are committed to helping clients achieve their vision, through a strategic and consultative process that produces maximum value.

Multi-Channel Capabilities

Buyers move seamlessly between traditional and digital mediums, and across earned, owned and paid media experiences on their path to purchase. The prototype agency must work across channels, and that’s exactly how we’ve built Alaniz.

Inbound Campaign Strategy

Inbound is about engineering an environment where customers find you, enter your sales funnel, and allow you to nurture them through the buyer’s journey. It’s also about goals, closed loop results, and ROI. If you need more leads, MQLs, and SQLs, let’s talk.

Cutting Edge Development

A company’s website is one of its most important assets. It not only acts as the embodiment of the brand, but also as a 24-hour salesperson and storefront. With this in mind, Alaniz plans, designs, and develops beautiful websites that get results.

Agile Point Pricing

Agile is a cutting edge process used by the world’s best companies to deliver complex work with a high degree of accuracy, predictability, and efficiency. We are a 100% Agile Scrum agency and are proud to offer hyper-transparent point-based pricing.

Results. Results. Results.

And not just results – measurable results. Our job is to produce leads and to nurture them through the customer lifecycle from Lead to MQL to SQL. Through closed-loop analytics, we track everything back to its point of origination, attributing credit and adjusting as needed to maximize results.

Meet Our Leadership

Roxanne Alaniz - Principal

Roxanne Alaniz


Roxanne founded Alaniz based on her dream of helping businesses grow. Roxanne’s vision has propelled the company to become a fully integrated agency with core competencies in business strategy, advertising, digital marketing, and public relations.

Roxanne is a 25-year business and marketing veteran with experience ranging from owning and operating her own businesses to working with global brands as an advertising executive for ABC and Disney. When she’s not working, you can find her driving the California coast in search of the perfect wave and spending time with her family in Capitola.

Andrew Erickson - Partner

Andrew Erickson


Andrew joined Alaniz as a partner in 2011 to manage our directional strategy and internal organization. Andrew has played a key role in integrating technology into our core service areas, including the development of our advertising, digital, and PR infrastructure.

Andrew has a 15-year background in consulting, business development, and integrated marketing and has done extensive work in the pharmaceutical, legal, and high tech industries. He is also fluent in several languages and was raised and educated abroad during his early years.

Meet the Alaniz Team

Gerri Alaniz - Client Relations

Gerri Alaniz

Business Development Manager

Gerri brings a wealth of experience to her role as Alaniz’s community relations ambassador and business development executive. She is responsible for Alaniz’s presence in the San Francisco Bay Area communities and has fostered relationships with many charities and organizations in the area. She is also involved as a leader in the Latino community and with the Women’s Initiative. Tambíen, se habla Español.

Luke Bair

Brand Director

Luke is an imaginative and thoughtful creative leader with a background in Graphic Design. He holds a BFA from California College of the Arts where he studied the discipline of design thinking and form making. He has a love for typography, and brings a craft and process to problem solving that creates delightful and prosperous outcomes.

As a multidisciplinary designer, Luke has helped his clients shape and share their brands products, experiences, and expressions with identity, web, social, packaging, event, and environmental design solutions.

Luke is a native Vermonter with a calm, plain speak attitude. A lover of the outdoors and home improvement projects.

Julian Hoover

Front-End Developer

Julian is a creative graphic design and front-end website developer making beautiful websites, landing pages using his expertise in HTML, CSS and WordPress; and he builds effective marketing campaigns using HubSpot and SharpSpring. When not working, Julian spends his time with his son and plays guitar at local Bay Area venues.

Ashley Stryker

Marketing Director

Ashley comes to Alaniz Marketing with a deep foundation in content marketing and an unshakeable belief that brands attract and retain their best clients by offering unbelievable value before asking them to purchase.
To that end, Ashley has executed complete Hubspot implementations with inter-app automation, full-scale content programs with few resources, six-figure media buys, national media partnerships, and even written two presidential proclamations – all while proving her campaigns truly move the needle on bottom-line value for clients and internal partners alike.
On weekends, Ashley enjoys going on morning “adventures” to the farmer’s market or the aquarium with her husband and son, while cuddling her two beagle-mixes in the evening. (And, she has developed a sudden and inexplicable fondness for fountain pens.)

Jennefer Sorce

Digital Marketing Manager

With a strong background working with established B2B Saas companies and burgeoning startups, Jennefer is a valuable member of our team. She has a natural affinity towards data science, content management, and client relationship building. When not at work you can find her working in the garden and riding her bike.

Esteffani Nevarez, Hispanic Marketing Consultant

Esteffani Nevarez

Marketing Coordinator, Hispanic Marketing

Esteffani coordinates campaigns for our Hispanic marketing division. Esteffani has a background in hospitality management and also managed operations at a renowned surf and paddle board shop, Capitola Surf and Paddle.  In her (not so) free time, Esteffani can be found chasing a handsome one year old around the surf village of Capitola.

Nile Sprague Portrait bw IMG_7270-2

Nile Sprague

Senior Web Developer

Nile has a diverse range of skills including HubSpot and WordPress development, PHP & MySQL, video and photography, and an extensive knowledge of travel and language. When not hard at work, he’s usually hard at play: hiking, biking, gardening and exploring the world.

Lez Van De Mortel

Director of Paid Marketing

Lez is a skilled paid digital marketing media buyer, analyst, and author. His well known book “How I built a Patient Acquisition System that Generated More Than 1,500 Leads in Just 6 Months,” features some of his best practices and keys to success. His specialties also include optimizing our client’s traffic, conversions, and retention rate. In his free time, Lez enjoys following Formula 1 racing, exercising, and exploring nature with friends.

Joshua Moffitt

Digital Marketing Coordinator

Joshua has a strong background in content creation having worked contractually for various businesses before joining the Alaniz team. As a senior tutor from UC Berkeley’s digital marketing bootcamp, he applies his comprehensive understanding of marketing’s best practices when strategically creating content. When off the clock, you can find him backpacking, photographing, or dining with friends.

Bob Schnell

Photography & Branding

Bob Schnell is a recent Virginia transplant to Marin County. His focus is in branding, headshot and lifestyle photography. I his free time, he explores the natural beauty of Northern California with his fiancee.

Michael Miller

Website Project Manager

Michael is an experienced WordPress web designer with a strong focus on project planning and client relationships. Search engine optimization is also a strength that Michael brings, helping clients get found for the keyword phrases their customers search. Outside of work Michael enjoys playing guitar and surfing at his local Southern California beaches with family and friends.

Nicholas Cain

Manager of PPC

Originally from South Africa, Nicholas moved to the United States in 2017 to experience a new culture. For the past 11 years, he has worked with Accenture and was recognized as their top analyst after successfully converting over 100 million Government assets to new ERP system. Nicholas works with our clients consulting and executing winning PPC campaigns from the top to bottom of the marketing funnel.

Lindsay Mayhall

Account Manager

Lindsay is passionate about website design, digital marketing, and client relations. She exudes an extroverted personality that transitions well between the client and her team. Lindsay believes wholeheartedly that good communication is what makes a project exemplary! She graduated from San Diego State University with a degree in Communication with a Specialization in Interactional Studies. Lindsay resides in Highlands Ranch, CO with her husband, 2 daughters, and her dogs Jax and Lola.

Serdar Yildirim

Graphic Artist / Web Designer

Serdar is a multi-disciplinary and cross-cultural artist with a strong point of view; whose aim is to bring new ideas and strategic thinking to build compelling design systems that balance client’s needs and forward thinking. He holds a BFA in Industrial design and a certificate in Multimedia and Web Development and he always seek out what’s new in technology, design, film, music, social media and the arts. As a graphic artist, he has a strong passion for Typography, Form, Color / Composition, photo manipulation, and web design. Serdar is originally from Istanbul and is a lover of photography. When he’s not busy working on projects, he’s always looking for the next place to travel.


CMO, Chief Motivational Officer

Ella is proud to be part of the Alaniz team. In her spare time, she enjoys playing fetch, going on runs with her mom, and eating lots of meat.

Interested in Joining Us? We’re always looking for new talent.

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