About the Agency
Alaniz Marketing started in 2008 as a dream to help businesses grow. We saw companies reeling to adjust to a rapidly changing digital world and the marketing landscape was full of traditional agencies, one-dimensional specialists, and countless vendors peddling their particular product or service.
But there was nobody to help companies pull everything together. So We Started Alaniz.
Our goal was to build an agency that focused on transparency, sound business strategy, and in-depth multi-channel marketing expertise. Today, Alaniz is a growing company with a wonderful team and a strong stable of clients. We work hard, play hard, and we love what we do.
Six Reasons You’ll Love Working With Us
Business Partners
We are strategic partners, entrepreneurs, and growth catalysts, never a vendor or service provider. We are committed to helping clients achieve their vision, through a strategic and consultative process that produces maximum value.
Multi-Channel Capabilities
Buyers move seamlessly between traditional and digital mediums, and across earned, owned and paid media experiences on their path to purchase. The prototype agency must work across channels, and that’s exactly how we’ve built Alaniz.
Inbound Campaign Strategy
Inbound is about engineering an environment where customers find you, enter your sales funnel, and allow you to nurture them through the buyer’s journey. It’s also about goals, closed loop results, and ROI. If you need more leads, MQLs, and SQLs, let’s talk.
Cutting Edge Development
A company’s website is one of its most important assets. It not only acts as the embodiment of the brand, but also as a 24-hour salesperson and storefront. With this in mind, Alaniz plans, designs, and develops beautiful websites that get results.
Agile Point Pricing
Agile is a cutting edge process used by the world’s best companies to deliver complex work with a high degree of accuracy, predictability, and efficiency. We are a 100% Agile Scrum agency and are proud to offer hyper-transparent point-based pricing.
Results. Results. Results.
And not just results – measurable results. Our job is to produce leads and to nurture them through the customer lifecycle from Lead to MQL to SQL. Through closed-loop analytics, we track everything back to its point of origination, attributing credit and adjusting as needed to maximize results.
Meet Our Leadership
Roxanne founded Alaniz based on her dream of helping businesses grow. Roxanne’s vision has propelled the company to become a fully integrated agency with core competencies in business strategy, advertising, digital marketing, and public relations.
Roxanne is a 25-year business and marketing veteran with experience ranging from owning and operating her own businesses to working with global brands as an advertising executive for ABC and Disney. When she’s not working, you can find her driving the California coast in search of the perfect wave and spending time with her family in Capitola.
Andrew joined Alaniz as a partner in 2011 to manage our directional strategy and internal organization. Andrew has played a key role in integrating technology into our core service areas, including the development of our advertising, digital, and PR infrastructure.
Andrew has a 15-year background in consulting, business development, and integrated marketing and has done extensive work in the pharmaceutical, legal, and high tech industries. He is also fluent in several languages and was raised and educated abroad during his early years.
Meet the Alaniz Team
Gerri brings a wealth of experience to her role as Alaniz’s community relations ambassador and business development executive. She is responsible for Alaniz’s presence in the San Francisco Bay Area communities and has fostered relationships with many charities and organizations in the area. She is also involved as a leader in the Latino community and with the Women’s Initiative. Tambíen, se habla Español.
Julian is a Front End Developer who specializes in building WordPress websites and HubSpot emails and landing pages. When not working, Julian spends time with his son and plays guitar at local Bay Area venues.
With a strong background working with established B2B Saas companies and burgeoning startups, Jennefer is a valuable member of our team. She has a natural affinity towards data science, content management, and client relationship building. When not at work you can find her working in the garden and riding her bike.
Esteffani coordinates campaigns for our Hispanic marketing division. Esteffani has a background in hospitality management and also managed operations at a renowned surf and paddle board shop, Capitola Surf and Paddle. In her (not so) free time, Esteffani can be found chasing a handsome one year old around the surf village of Capitola.
Bryan has more than 10 years of design and development experience in everything from print to digital mediums launching a range of differentiated products globally. With a passion for design, functionality, and data, he has worked with companies large to small, helping them sail past the competition. When not launching products or building beautiful websites and campaigns you can find Bryan and his family of five out on the water —sailing aboard SV Tipsy Turtle.
Rejini has over 15 years of experience in Digital Marketing. Having experience on both agency and client side, Rejini is able to bring her working knowledge of processes on both sides to the table to benefit the whole team and run projects in the most effective and efficient way possible.
D’Ana is fueled by the desire to help more people understand how to do business better with strategies for sales, marketing and service. Her focused expertise is used to create strategies building out and optimizing clients’ engagement efforts. She shares her passion of all things HubSpot-enabled with communities across the globe leading the HubSpot Admins User Group #helpingadminshelpthemselves and helping HubSpot-centric businesses fill roles with HubSpot-fluent humans #hiringforhubspot. When she’s not strategizing, optimizing systems or connecting people, she’s spending time with her 2 daughters as their Girl Scout Leader, finding ways to help rescue animals, or sipping bourbon with her husband.
Bob Schnell is a recent Virginia transplant to Marin County. His focus is in branding, headshot and lifestyle photography. I his free time, he explores the natural beauty of Northern California with his fiancee.
Jason Satterlund is an award-winning director and owner of Big Puddle Films, a full-service film production company established in 2001.
Satterlund has been writing and directing films for over 25 years. He travels the world creating feature films, television series, commercials, music videos, and documentaries.
Satterlund wrote and directed the award-winning feature film The Record Keeper, which premiered at the Raindance Film Festival in London and is the creator of the children’s TV show, Studio 316. When he isn’t busy directing his own projects, he enjoys teaching filmmaking workshops, shaping the filmmakers of the future.
Noe Sacoco has over 12 years of PR experience and specializes in executing communications programs and providing media relations for the tech, hospitality, and travel sectors. From coordinating product launches, product reviews, influencer programs, event management, funding announcements, Noe has a track record of delivering sound strategic counsel beyond traditional PR – paving the way for setting and achieving business-driven goals and metrics that have impact.
With an aggressive media relations approach, Noe has secured media hits in AP, CNBC’s Squawk Box, Entrepreneur, Fast Company, GQ, Inc, Newsweek, Reuters, The Atlantic, Travel + Leisure, USA Today, Wall Street Journal, and hundreds more. Noe holds a B.A. in Mass Communications & Journalism with an emphasis in Public Relations from California State University, Fresno.
Jerome Clark is a marketing executive and consultant who has spent nearly two decades building brands for some of the most notable companies in the US and abroad including L’Oreal, Elizabeth Arden/Revlon and Groupe SEB. He has a natural passion for advising emerging and startup brands in the strategic areas of branding, digital & integrated marketing communications, e-commerce, and new product development. In his down time, he enjoys volunteering to serve his local community, working out and exploring his personal passions for art, music and travel.
Sai Raj is a digital marketing executive and consultant who has spent nearly a decade building brands for SaaS product companies, IT services, Software and Tech across the United States.
He has a natural penchant for consulting, strategizing, and executing LinkedIn branding and marketing, email marketing, outreach/outbound/inbound marketing, and automation and lead generation for up emerging and startup enterprises. He loves the MarTech industry and exploring new tools in the market but has a special liking for HubSpot!
In his spare time, he enjoys volunteering to serve his local community by tutoring them about B2B Digital Marketing nuances, learning about career and money management paths, and exploring a personal passion for traveling and exploring the world.
Jun is an experienced designer with a strong focus on brand development, print, and digital designs. User interface and user experience is also a strength that he brings, as he has worked with small to large companies to help them solve visual communication problems.
Outside of work, Jun is also a musician playing guitar for a soul/jazz band and he loves surfing with friends along the coastal side of La Union, Philippines.
Karla has a business background and has worked in multiple industries including the accounting and nonprofit sectors. She enjoys all aspects of digital marketing, especially content creation and she focuses on developing strong client relationships to help them achieve their goals.
Being born and raised in El Salvador, Karla moved to the US to attend college and now resides in Washington State. In her free time, she enjoys cooking, traveling and outdoor activities.
Alex is a Doctor-turned-Digital Marketer. He is a generalist, specializing in paid media campaign management and optimization. He has 10+ years of learning and executing proven strategies based on fundamental marketing principles, the past 2+ years working exclusively with medical practices, integrated healthcare providers, and MedSpas. He always takes a holistic approach to diagnose issues or finding areas for improvement in clients’ funnels. Then he chooses the best ‘treatment’ to increase the campaign’s performance. He stays ‘thirsty’ for new knowledge and continuously strives to become a better digital marketer and advertiser.
Zina has a bookkeeping background working in accounting, accounts payable, accounts receivable, payroll, and as a paraplanner. She is hard working, flexible, and detailed. She has a very positive and her accent helps too.
While Travis is not technically a part of our team, he’s definitely a part of the Alaniz family and key to our IT operations running smoothly. Travis and his team at Marin Mac Tech and Fort Point IT helped us design and set up our technology infrastructure and keep things running on point day in and day out.
Mary Rios is a seasoned project manager with over 7 years of experience in digital marketing. Her forte is ensuring client satisfaction and keeping projects on track, all while fostering a collaborative team environment. Outside of work, Mary enjoys hiking and camping in the great outdoors.
Ella is proud to be part of the Alaniz team. In her spare time, she enjoys playing fetch, going on runs with her mom, and eating lots of meat.