About the Agency
Alaniz Marketing started in 2008 as a dream to help businesses grow. We saw companies reeling to adjust to a rapidly changing digital world and the marketing landscape was full of traditional agencies, one-dimensional specialists, and countless vendors peddling their particular product or service.
But there was nobody to help companies pull everything together. So We Started Alaniz.
Our goal was to build an agency that focused on transparency, sound business strategy, and in-depth multi-channel marketing expertise. Today, Alaniz is a growing company with a wonderful team and a strong stable of clients. We work hard, play hard, and we love what we do.
Six Reasons You’ll Love Working With Us
Business Partners
We are strategic partners, entrepreneurs, and growth catalysts, never a vendor or service provider. We are committed to helping clients achieve their vision, through a strategic and consultative process that produces maximum value.
Multi-Channel Capabilities
Buyers move seamlessly between traditional and digital mediums, and across earned, owned and paid media experiences on their path to purchase. The prototype agency must work across channels, and that’s exactly how we’ve built Alaniz.
Inbound Campaign Strategy
Inbound is about engineering an environment where customers find you, enter your sales funnel, and allow you to nurture them through the buyer’s journey. It’s also about goals, closed loop results, and ROI. If you need more leads, MQLs, and SQLs, let’s talk.
Cutting Edge Development
A company’s website is one of its most important assets. It not only acts as the embodiment of the brand, but also as a 24-hour salesperson and storefront. With this in mind, Alaniz plans, designs, and develops beautiful websites that get results.
Agile Point Pricing
Agile is a cutting edge process used by the world’s best companies to deliver complex work with a high degree of accuracy, predictability, and efficiency. We are a 100% Agile Scrum agency and are proud to offer hyper-transparent point-based pricing.
Results. Results. Results.
And not just results – measurable results. Our job is to produce leads and to nurture them through the customer lifecycle from Lead to MQL to SQL. Through closed-loop analytics, we track everything back to its point of origination, attributing credit and adjusting as needed to maximize results.
Meet Our Leadership
Roxanne founded Alaniz based on her dream of helping businesses grow. Roxanne’s vision has propelled the company to become a fully integrated agency with core competencies in business strategy, advertising, digital marketing, and public relations.
Roxanne is a 25-year business and marketing veteran with experience ranging from owning and operating her own businesses to working with global brands as an advertising executive for ABC and Disney. When she’s not working, you can find her driving the California coast in search of the perfect wave and spending time with her family in Capitola.
Andrew joined Alaniz as a partner in 2011 to manage our directional strategy and internal organization. Andrew has played a key role in integrating technology into our core service areas, including the development of our advertising, digital, and PR infrastructure.
Andrew has a 15-year background in consulting, business development, and integrated marketing and has done extensive work in the pharmaceutical, legal, and high tech industries. He is also fluent in several languages and was raised and educated abroad during his early years.
Meet the Alaniz Team
Gerri brings a wealth of experience to her role as Alaniz’s community relations ambassador and business development executive. She is responsible for Alaniz’s presence in the San Francisco Bay Area communities and has fostered relationships with many charities and organizations in the area. She is also involved as a leader in the Latino community and with the Women’s Initiative. Tambíen, se habla Español.
Julian is a Front End Developer who specializes in building WordPress websites and HubSpot emails and landing pages. When not working, Julian spends time with his son and plays guitar at local Bay Area venues.
Jennefer brings a thoughtful blend of psychology, healthcare marketing, and project management to the Alaniz Marketing team. With a background in psychology and experience co-authoring peer-reviewed academic journals, she takes a research-informed approach to campaign strategy and community engagement. Jennefer specializes in making complex ideas clear and accessible, especially for diverse and underrepresented audiences. Her technical background as a web developer adds an edge to her digital work. When she’s not managing projects or collaborating with community partners, you can find her on the tennis court or enjoying a hike outdoors.
Alex is an experienced project manager with a background in operations and project management, particularly within tech startups and digital marketing. Outside of work, she enjoys traveling to find inspiration and broaden her perspectives. Alex is known for her proactive approach to problem-solving and her ability to drive synergy, while maximizing productivity throughout every project lifecycle.
Esteffani coordinates campaigns for our Hispanic marketing division. Esteffani has a background in hospitality management and also managed operations at a renowned surf and paddle board shop, Capitola Surf and Paddle. In her (not so) free time, Esteffani can be found chasing a handsome one year old around the surf village of Capitola.
Bob Schnell is a recent Virginia transplant to Marin County. His focus is in branding, headshot and lifestyle photography. I his free time, he explores the natural beauty of Northern California with his fiancee.
Jason Satterlund is an award-winning director and owner of Big Puddle Films, a full-service film production company established in 2001.
Satterlund has been writing and directing films for over 25 years. He travels the world creating feature films, television series, commercials, music videos, and documentaries.
Satterlund wrote and directed the award-winning feature film The Record Keeper, which premiered at the Raindance Film Festival in London and is the creator of the children’s TV show, Studio 316. When he isn’t busy directing his own projects, he enjoys teaching filmmaking workshops, shaping the filmmakers of the future.
Sai Raj is a digital marketing executive and consultant who has spent nearly a decade building brands for SaaS product companies, IT services, Software and Tech across the United States.
He has a natural penchant for consulting, strategizing, and executing LinkedIn branding and marketing, email marketing, outreach/outbound/inbound marketing, and automation and lead generation for up emerging and startup enterprises. He loves the MarTech industry and exploring new tools in the market but has a special liking for HubSpot!
In his spare time, he enjoys volunteering to serve his local community by tutoring them about B2B Digital Marketing nuances, learning about career and money management paths, and exploring a personal passion for traveling and exploring the world.
Beth Amatrone is a seasoned professional in clinical research marketing, bringing over 15 years of experience to her role as Strategic Partnership Lead, Clinical Research at Alaniz. She has a proven track record of developing and executing strategic marketing initiatives that enhance patient recruitment and engagement for clinical trials. Beth’s expertise lies in crafting targeted messaging and leveraging digital platforms to reach diverse populations, ensuring inclusivity in clinical research. Her leadership has been instrumental in driving growth and fostering strong relationships with research sites and organizations. Beth holds a Bachelor’s degree from California State University East Bay. Outside of work, Beth enjoys golfing, skiing, and embracing the outdoors.
John is a dynamic Social Media Manager and Strategist with over 8 years of experience driving brand growth and crafting impactful digital campaigns. He has worked with industry-leading brands like Amazon, CBS, and Walmart, helping them connect with diverse audiences through creative and data-driven strategies.With a keen eye for emerging trends and a passion for authentic engagement, John specializes in building online communities, optimizing content performance, and managing successful social campaigns. Known for his strategic mindset and collaborative approach, he excels at turning goals into actionable plans that resonate with audiences.Whether it’s developing compelling content, analyzing social metrics, or fostering meaningful connections, John brings the expertise and creativity to elevate any brand’s online presence.
Zina has a bookkeeping background working in accounting, accounts payable, accounts receivable, payroll, and as a paraplanner. She is hard working, flexible, and detailed. She has a very positive and her accent helps too.
While Travis is not technically a part of our team, he’s definitely a part of the Alaniz family and key to our IT operations running smoothly. Travis and his team at Marin Mac Tech and Fort Point IT helped us design and set up our technology infrastructure and keep things running on point day in and day out.
Ella is proud to be part of the Alaniz team. In her spare time, she enjoys playing fetch, going on runs with her mom, and eating lots of meat.