About the Agency
Alaniz Marketing started in 2008 as a dream to help businesses grow. We saw companies reeling to adjust to a rapidly changing digital world and the marketing landscape was full of traditional agencies, one-dimensional specialists, and countless vendors peddling their particular product or service.
But there was nobody to help companies pull everything together. So We Started Alaniz.
Our goal was to build an agency that focused on transparency, sound business strategy, and in-depth multi-channel marketing expertise. Today, Alaniz is a growing company with a wonderful team and a strong stable of clients. We work hard, play hard, and we love what we do.
Six Reasons You’ll Love Working With Us
Business Partners
We are strategic partners, entrepreneurs, and growth catalysts, never a vendor or service provider. We are committed to helping clients achieve their vision, through a strategic and consultative process that produces maximum value.
Multi-Channel Capabilities
Buyers move seamlessly between traditional and digital mediums, and across earned, owned and paid media experiences on their path to purchase. The prototype agency must work across channels, and that’s exactly how we’ve built Alaniz.
Inbound Campaign Strategy
Inbound is about engineering an environment where customers find you, enter your sales funnel, and allow you to nurture them through the buyer’s journey. It’s also about goals, closed loop results, and ROI. If you need more leads, MQLs, and SQLs, let’s talk.
Cutting Edge Development
A company’s website is one of its most important assets. It not only acts as the embodiment of the brand, but also as a 24-hour salesperson and storefront. With this in mind, Alaniz plans, designs, and develops beautiful websites that get results.
Agile Point Pricing
Agile is a cutting edge process used by the world’s best companies to deliver complex work with a high degree of accuracy, predictability, and efficiency. We are a 100% Agile Scrum agency and are proud to offer hyper-transparent point-based pricing.
Results. Results. Results.
And not just results – measurable results. Our job is to produce leads and to nurture them through the customer lifecycle from Lead to MQL to SQL. Through closed-loop analytics, we track everything back to its point of origination, attributing credit and adjusting as needed to maximize results.
Meet Our Leadership
Roxanne founded Alaniz based on her dream of helping businesses grow. Roxanne’s vision has propelled the company to become a fully integrated agency with core competencies in business strategy, advertising, digital marketing, and public relations.
Roxanne is a 25-year business and marketing veteran with experience ranging from owning and operating her own businesses to working with global brands as an advertising executive for ABC and Disney. When she’s not working, you can find her driving the California coast in search of the perfect wave and spending time with her family in Capitola.
Andrew joined Alaniz as a partner in 2011 to manage our directional strategy and internal organization. Andrew has played a key role in integrating technology into our core service areas, including the development of our advertising, digital, and PR infrastructure.
Andrew has a 15-year background in consulting, business development, and integrated marketing and has done extensive work in the pharmaceutical, legal, and high tech industries. He is also fluent in several languages and was raised and educated abroad during his early years.
Meet the Alaniz Team
Gerri Alaniz
Business Development Manager
Gerri brings a wealth of experience to her role as Alaniz’s community relations ambassador and business development executive. She is responsible for Alaniz’s presence in the San Francisco Bay Area communities and has fostered relationships with many charities and organizations in the area. She is also involved as a leader in the Latino community and with the Women’s Initiative. Tambíen, se habla Español.
Julian Hoover
Front-End Developer
Julian is a creative graphic design and front-end website developer making beautiful websites, landing pages using his expertise in HTML, CSS and WordPress; and he builds effective marketing campaigns using HubSpot and SharpSpring. When not working, Julian spends his time with his son and plays guitar at local Bay Area venues.
Sabrina Khoury
Video Marketer
Sabrina has a B.A. in Public Relations and Broadcasting & Integrated Media from Gonzaga University. She is a Videographer, Social Media Strategist and Multimedia Artist. Sabrina combines her love of filmmaking and public relations, telling stories and sharing perspectives through journalistic vignettes. When she’s not behind the camera, Sabrina loves hiking, cooking, and practicing yoga.
Jasmine Riffle
Administrative Assistant
Jasmine joined the Alaniz family with several years of accounting and administrative experience. She enjoys yoga, travel, hiking, and going to the beach. When she’s not in the office, you can find her spending time with her husband and two daughters in Marin County.
Naomi Catalina
Creative Director
Naomi brings varied experience to her role overseeing Alaniz’s creative resources. Clients will benefit from her successful track record in web design, e-commerce, social media, project management, email marketing, SEO, analytics and collateral development. A graduate of San Francisco State University and Bay Area native, Naomi enjoys cooking, hiking and camping with her family.
Bo Reed
Digital Marketer
Bo graduated from Sonoma State University, where he studied Marketing and Business Management. He brings almost a decade of sales expertise to the team and prides himself on creating an excellent client experience. In his free time, he enjoys snowboarding and spending time with family.
Tanya Weliky
Director of Client Services
Tanya has over two decades of marketing communications experience developing and managing 360-degree marketing initiatives across traditional and digital channels. Weliky holds a bachelor’s degree from Bowdoin College with a double major in English and Fine Arts. She is passionate about the environment, education, food, music, and all types of creative expression.
Nile Sprague
Senior Web Developer
Nile has a diverse range of skills including HubSpot and WordPress development, PHP & MySQL, video and photography, and an extensive knowledge of travel and language. When not hard at work, he’s usually hard at play: hiking, biking, gardening and exploring the world.
Esteffani Nevarez
Marketing Coordinator, Hispanic Marketing
Esteffani coordinates campaigns for our Hispanic marketing division. Esteffani has a background in hospitality management and also managed operations at a renowned surf and paddle board shop, Capitola Surf and Paddle. In her (not so) free time, Esteffani can be found chasing a handsome one year old around the surf village of Capitola.
Ella
Company Mascot
Ella is proud to be part of the Alaniz team. In her spare time, she enjoys playing fetch, going on runs with her mom, and eating lots of meat.