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About the Agency

Alaniz Marketing started in 2008 as a dream to help businesses grow. We saw companies reeling to adjust to a rapidly changing digital world and the marketing landscape was full of traditional agencies, one-dimensional specialists, and countless vendors peddling their particular product or service.

But there was nobody to help companies pull everything together. So We Started Alaniz.

Our goal was to build an agency that focused on transparency, sound business strategy, and in-depth multi-channel marketing expertise. Today, Alaniz is a growing company with a wonderful team and a strong stable of clients. We work hard, play hard, and we love what we do.

Six Reasons You’ll Love Working With Us

Business Partners

We are strategic partners, entrepreneurs, and growth catalysts, never a vendor or service provider. We are committed to helping clients achieve their vision, through a strategic and consultative process that produces maximum value.

Multi-Channel Capabilities

Buyers move seamlessly between traditional and digital mediums, and across earned, owned and paid media experiences on their path to purchase. The prototype agency must work across channels, and that’s exactly how we’ve built Alaniz.

Inbound Campaign Strategy

Inbound is about engineering an environment where customers find you, enter your sales funnel, and allow you to nurture them through the buyer’s journey. It’s also about goals, closed loop results, and ROI. If you need more leads, MQLs, and SQLs, let’s talk.

Cutting Edge Development

A company’s website is one of its most important assets. It not only acts as the embodiment of the brand, but also as a 24-hour salesperson and storefront. With this in mind, Alaniz plans, designs, and develops beautiful websites that get results.

Agile Point Pricing

Agile is a cutting edge process used by the world’s best companies to deliver complex work with a high degree of accuracy, predictability, and efficiency. We are a 100% Agile Scrum agency and are proud to offer hyper-transparent point-based pricing.

Results. Results. Results.

And not just results – measurable results. Our job is to produce leads and to nurture them through the customer lifecycle from Lead to MQL to SQL. Through closed-loop analytics, we track everything back to its point of origination, attributing credit and adjusting as needed to maximize results.

Meet Our Leadership

roxanne alaniz

Roxanne Alaniz

Roxanne founded Alaniz based on her dream of helping businesses grow. Roxanne’s vision has propelled the company to become a fully integrated agency with core competencies in business strategy, advertising, digital marketing, and public relations.

Roxanne is a 25-year business and marketing veteran with experience ranging from owning and operating her own businesses to working with global brands as an advertising executive for ABC and Disney. When she’s not working, you can find her driving the California coast in search of the perfect wave and spending time with her family in Capitola.

andrew erickson

Andrew Erickson

Andrew joined Alaniz as a partner in 2011 to manage our directional strategy and internal organization. Andrew has played a key role in integrating technology into our core service areas, including the development of our advertising, digital, and PR infrastructure.

Andrew has a 15-year background in consulting, business development, and integrated marketing and has done extensive work in the pharmaceutical, legal, and high tech industries. He is also fluent in several languages and was raised and educated abroad during his early years.

Meet the Alaniz Team

Gerri Alaniz - Client Relations
Business Development Manager

Gerri Alaniz

Gerri brings a wealth of experience to her role as Alaniz’s community relations ambassador and business development executive. She is responsible for Alaniz’s presence in the San Francisco Bay Area communities and has fostered relationships with many charities and organizations in the area. She is also involved as a leader in the Latino community and with the Women’s Initiative. Tambíen, se habla Español.

Niki Hinkle
Lead Designer

Niki Hinkle

With over 13 years of in-house and agency design experience, Niki is a strategic and proactive creative, a perpetual learner, and a true nerd for detail. Her portfolio includes work for global, national, and local brands across a variety of industries including ai/tech, healthcare, finance, higher-ed, and more. Niki specializes in branding and has spent most of her career boiling down complex information to create clear and compelling visuals for her clients. She brings focus, empathy, and a passion for learning to every project.

When not working, you can find Niki lending her husband a hand in their home recording studio, taking a leisurely city stroll with her son, or sipping coffee and reading a book on the back porch.

julian hoover
Front End Developer

Julian Hoover

Julian is a creative graphic design and front-end website developer making beautiful websites, landing pages using his expertise in HTML, CSS and WordPress; and he builds effective marketing campaigns using HubSpot and SharpSpring. When not working, Julian spends his time with his son and plays guitar at local Bay Area venues.

About, Alaniz Marketing
Digital Marketing Manager

Jennefer Sorce

With a strong background working with established B2B Saas companies and burgeoning startups, Jennefer is a valuable member of our team. She has a natural affinity towards data science, content management, and client relationship building. When not at work you can find her working in the garden and riding her bike.

About, Alaniz Marketing
Executive Assistant

Esteffani Nevarez

Esteffani coordinates campaigns for our Hispanic marketing division. Esteffani has a background in hospitality management and also managed operations at a renowned surf and paddle board shop, Capitola Surf and Paddle.  In her (not so) free time, Esteffani can be found chasing a handsome one year old around the surf village of Capitola.

bryan talbot
Creative Director

Bryan Talbot

Bryan has more than 10 years of design and development experience in everything from print to digital mediums launching a range of differentiated products globally. With a passion for design, functionality, and data, he has worked with companies large to small, helping them sail past the competition. When not launching products or building beautiful websites and campaigns you can find Bryan and his family of five out on the water —sailing aboard SV Tipsy Turtle.

bob schnell
Photography & Branding

Bob Schnell

Bob Schnell is a recent Virginia transplant to Marin County. His focus is in branding, headshot and lifestyle photography. I his free time, he explores the natural beauty of Northern California with his fiancee.

About, Alaniz Marketing
Manager Of PPC

Nicholas Cain

Originally from South Africa, Nicholas moved to the United States in 2017 to experience a new culture. For the past 11 years, he has worked with Accenture and was recognized as their top analyst after successfully converting over 100 million Government assets to new ERP system. Nicholas works with our clients consulting and executing winning PPC campaigns from the top to bottom of the marketing funnel.
micki satterlund
Content Creator

Micki Satterlund

Micki has a passion for making her client’s message shine, whether in a press release, newsletter article, or social media post. She has a diverse copywriting and public relations background, with experience in the construction, healthcare, entertainment, retail, wine, and accounting industries. When she’s not in her office, you might find her playing tabletop games, hiking, ballroom dancing, or practicing Jiu Jitsu.

Jason Satterlund
Director of Video

Jason Satterlund

Jason Satterlund is an award-winning director and owner of Big Puddle Films, a full-service film production company established in 2001.

Satterlund has been writing and directing films for over 25 years. He travels the world creating feature films, television series, commercials, music videos, and documentaries.

Satterlund wrote and directed the award-winning feature film The Record Keeperwhich premiered at the Raindance Film Festival in London and is the creator of the children’s TV show, Studio 316. When he isn’t busy directing his own projects, he enjoys teaching filmmaking workshops, shaping the filmmakers of the future.

About, Alaniz Marketing
Senior PR Consultant

Noe Sacoco

Noe Sacoco has over 12 years of PR experience and specializes in executing communications programs and providing media relations for the tech, hospitality, and travel sectors. From coordinating product launches, product reviews, influencer programs, event management, funding announcements, Noe has a track record of delivering sound strategic counsel beyond traditional PR – paving the way for setting and achieving business-driven goals and metrics that have impact.

With an aggressive media relations approach, Noe has secured media hits in AP, CNBC’s Squawk Box, Entrepreneur, Fast Company, GQ, Inc, Newsweek, Reuters, The Atlantic, Travel + Leisure, USA Today, Wall Street Journal, and hundreds more. Noe holds a B.A. in Mass Communications & Journalism with an emphasis in Public Relations from California State University, Fresno.

About, Alaniz Marketing
Marketing Consultant

Jerome Clark

Jerome Clark is a marketing executive and consultant who has spent nearly two decades building brands for some of the most notable companies in the US and abroad including L’Oreal, Elizabeth Arden/Revlon and Groupe SEB.  He has a natural passion for advising emerging and startup brands in the strategic areas of branding, digital & integrated marketing communications, e-commerce, and new product development. In his down time, he enjoys volunteering to serve his local community, working out and exploring his personal passions for art, music and travel.

About, Alaniz Marketing
Senior PR Consultant

Greg Severin

With more than three decades of public relations experience, Greg works with a variety of business, and non-profit clients. He develops public relations campaigns and strategies, handles media relations, writes news releases and byline articles, develops media kits and other PR materials, builds media lists, pitches stories to the media, and coordinates client events.

Greg has served as a public relations specialist for two full-service marketing agencies as well as a small boutique PR firm. Prior to crossing over into PR, he worked as a website content editor for two national sports websites, and served as a news reporter, sportswriter, and copy editor at several daily and weekly newspapers.

Greg attended college on a baseball scholarship at the University of Nevada at Las Vegas and at Southern Illinois University at Carbondale. For the past 18 years, Greg has served as an assistant baseball coach at Clayton High School. He has a B.A. in Journalism from SIUC.

About, Alaniz Marketing
HubSpot Onboarding Specialist

Chris Kabat

A native of Chicago, Illinois, Chris is dedicated to helping businesses and organizations achieve their growth goals via technology and creativity. He brings over 20+ years of experience in creative services and digital marketing, where he is an expert in using HubSpot to any organization’s advantage.

Outside the office, Chris resides in the Mohave Desert outside Las Vegas, Nevada, where he has a huge passion for aerial photography as a drone pilot who runs a small aerial photography business

About, Alaniz Marketing
Digital Project Manager

Stephanie Haas

Stephanie is a results-driven project manager who has spent the last 12 years managing complex projects to help scale enterprise businesses. Her focus is to build trust through collaboration and transparency in a combined effort to drive efficiency.

Stephanie has held marketing and project management leadership positions at several national brands and agencies while securing her PMP certification.

A native of Asheville, NC, Stephanie spends her time with her husband and son caring for their hobby farm, hiking, and ballroom dancing.

About, Alaniz Marketing
Digital Marketer

Sai Raj Kalekar

Sai Raj is a digital marketing executive and consultant who has spent nearly a decade building brands for SaaS product companies, IT services, Software and Tech across the United States.

He has a natural penchant for consulting, strategizing, and executing LinkedIn branding and marketing, email marketing, outreach/outbound/inbound marketing, and automation and lead generation for up emerging and startup enterprises. He loves the MarTech industry and exploring new tools in the market but has a special liking for HubSpot!

In his spare time, he enjoys volunteering to serve his local community by tutoring them about B2B Digital Marketing nuances, learning about career and money management paths, and exploring a personal passion for traveling and exploring the world.

About, Alaniz Marketing
Visual Designer

Jun Magday

Jun is an experienced designer with a strong focus on brand development, print, and digital designs. User interface and user experience is also a strength that he brings, as he has worked with small to large companies to help them solve visual communication problems.

Outside of work, Jun is also a musician playing guitar for a soul/jazz band and he loves surfing with friends along the coastal side of La Union, Philippines.

Women smiling
Marketing Coordinator

Karla Rice

Karla has a business background and has worked in multiple industries including the accounting and nonprofit sectors. She enjoys all aspects of digital marketing, especially content creation and she focuses on developing strong client relationships to help them achieve their goals.
Being born and raised in El Salvador, Karla moved to the US to attend college and now resides in Washington State. In her free time, she enjoys cooking, traveling and outdoor activities.
Mark Benoit
Account Manager

Mark Benoit

Digital Marketing Leader with 15 years’ experience creating ROI-focused Internet Marketing strategies for nationally known brands, SaaSs, and SMBs. Successfully developed and/or executed multi-channel eCommerce, lead generation, and branding strategies that drove growth for both agencies and clients.

Alex Kozack
Media Buyer

Alex Kozack

Alex is a Doctor-turned-Digital Marketer. He is a generalist, specializing in paid media campaign management and optimization. He has 10+ years of learning and executing proven strategies based on fundamental marketing principles, the past 2+ years working exclusively with medical practices, integrated healthcare providers, and MedSpas. He always takes a holistic approach to diagnose issues or finding areas for improvement in clients’ funnels. Then he chooses the best ‘treatment’ to increase the campaign’s performance. He stays ‘thirsty’ for new knowledge and continuously strives to become a better digital marketer and advertiser.

zina kumar

Zina Kumar

Zina has a bookkeeping background working in accounting, accounts payable, accounts receivable, payroll, and as a paraplanner. She is hard working, flexible, and detailed. She has a very positive and her accent helps too.

grace dougan

Grace Dougan

Grace Dougan has a history of experience in start-up or established micro businesses which she applies to helping companies streamline their operations and grow their businesses. Grace has always been detail oriented, hard working, logistical, and extremely efficient. Those skills have been an asset to companies in a wide array of professions.
travis woods
Director of IT / Favorite Tag Along

Travis Woods

While Travis is not technically a part of our team, he’s definitely a part of the Alaniz family and key to our IT operations running smoothly. Travis and his team at Marin Mac Tech and Fort Point IT helped us design and set up our technology infrastructure and keep things running on point day in and day out. 

About, Alaniz Marketing
CMO, Chief Motivational Officer


Ella is proud to be part of the Alaniz team. In her spare time, she enjoys playing fetch, going on runs with her mom, and eating lots of meat.

Interested in Joining Us? We’re always looking for new talent.

Get Hired