Account Based Marketing

A Marketing – Sales Aligned Target Account Strategy

ABM is a highly proactive sales and marketing strategy that focuses on target account identification, multi-channel penetration, and account level analytics, designed to turn specific high priority target accounts into paying customers. 

Strategy First

ABM Strategy

Winning ABM campaigns start with clear benchmarks, goals, and strategies. As a partner, we work hard to learn your brand, products, services, and ideal customer so that we can make a valuable contribution to the team.

Identify

Account Targeting

Develop a list of target accounts that both sales and marketing agree on. Expand the list using big data and lookalike audiences. Prioritize the list and separate into groups for 1-to-1, 1-to-few, and 1-to-many strategies.

Identify

Account Targeting

Develop a list of target accounts that both sales and marketing agree on. Expand the list using big data and lookalike audiences. Prioritize the list and separate into groups for 1-to-1, 1-to-few, and 1-to-many strategies.

Say goodbye to wasted ad spend

Account Based Advertising

Serve personalized digital display ads to the exact job functions you select from within your targeted companies.

Drip, drip, drip.

Account Based Email Campaigns

Leverage big data to match specific contacts, job titles and email addresses to your target account list and enroll them into very relevant email workflows.

Drip, drip, drip.

Account Based Email Campaigns

Leverage big data to match specific contacts, job titles and email addresses to your target account list and enroll them into very relevant email workflows.

Engage

Online Campaigns

Engage your audience with highly relevant online campaigns - from ebooks to webinars, video, and more.

Get personal

Events and Offline Campaigns

Target your highest priority accounts by offering access to special events and experiences - from dinners to speakers, nights out on the town, and more.

Get personal

Events and Offline Campaigns

Target your highest priority accounts by offering access to special events and experiences - from dinners to speakers, nights out on the town, and more.

Convert

Conversion Rate Optimization

Utilize CRO strategies to drive conversions so that you can begin to work with known leads and engage them on a more personalized basis.

Fully coordinated

Sales and Marketing Alignment

Effective ABM relies on heavily coordinated sales and marketing teams who agree and align on target account selection, buyer personas, definition of a sales ready lead, and the full marketing - sales journey.

Fully coordinated

Sales and Marketing Alignment

Effective ABM relies on heavily coordinated sales and marketing teams who agree and align on target account selection, buyer personas, definition of a sales ready lead, and the full marketing - sales journey.

Analyze, adjust, rinse, repeat.

Account Based Analytics

Get the data your sales and marketing teams need in order to know which accounts are engaging, who is close to buying, and who is showing off site buyer intent.

Let's talk.

We would love to hear about what you're looking to accomplish! We have an awesome team that would love to help you get there. Get started by speaking with a member of our team by giving us a call or submitting the form.

Phone: (415) 892-5252

Alaniz Marketing

7250 Redwood Blvd, Ste 109
Novato, CA 94945

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