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Our Perspective on Business, Marketing, and Advertising.

9 Online Lead Generation Tips For Medical Device Companies

on September 3, 2015 Digital Marketing, Inbound Marketing with 0 comments
9 Online Lead Generation Tips For Medical Device Companies

Does online lead generation work in the medical device industry? Yes. I can’t tell you how many times I’ve been told by medical device companies, “our customers don’t shop online.” Well, that may be true, but they (and just about everyone else) do research online—typically online research is done before someone contacts a vendor. Here […]

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5 Internet Marketing Tips for Medical Manufacturers

on September 3, 2015 Digital Marketing, Inbound Marketing with 0 comments
5 Internet Marketing Tips for Medical Manufacturers

Marketing for medical device and biotech companies can be challenging. There are many players out there, from the largest OEMs developing complete devices, to small contract manufacturers making components–parts of parts. The technology can be complex and the differentiators between products and companies can get blurry. Internet marketing, in my experience, has made it easier to […]

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Mastering the Media Pitch: Making the News Without a Press Release

on September 1, 2015 Public Relations and Tags: , , , , , , , , , , , with 0 comments
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By Janet Alexander With public relations professionals outnumbering journalists nearly 5:1, pitching to the press can feel like a blood sport. A survey of 500 leading digital publishers conducted by the Harvard Business Review found that on average, 45 percent of writers only publish one story per day. In fact, 60 percent of writers publish […]

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TownNews vs WordPress: 5 Reasons Publishers Should Make the Move to WordPress

on August 26, 2015 Web Development with 0 comments
WordPress-vs.-TownNews

  About a year ago, the owner of one of the oldest and most established news weeklies on the west coast approached us to assist with a major overhaul of their publication. One of their goals was to modernize the paper and begin the transition away from a traditional print-based revenue model to a more […]

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What is inbound marketing and why should you care?

on August 26, 2015 Digital Marketing, Inbound Marketing with 0 comments
What-is-Inbound-Marketing

  Inbound marketing is all about attracting people to your website—pulling leads in rather than pushing out (outbound) messages through advertising and PR. It is based on the premise that if you have a viable product or service, there are people looking for it online.   That’s what inbound marketing is. Now, why should you […]

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Why You Must Be Marketing With Video

on August 20, 2015 Digital Marketing and Tags: , , , with 0 comments
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In the time it’s taken YouTube to become the world’s second largest search engine —receiving more than one billion unique visitors every month–– brands have realized how video extends the lifespan and scope of their reach. According to Cisco, within the next two years 69 percent of all consumer internet traffic will be video traffic. […]

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How Social Media is Becoming PR’s Most Valuable Media Asset

on August 20, 2015 Public Relations and Tags: , with 0 comments
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You don’t need to read press headlines to know that public relations is more valuable than ever, but the irony is that if you did, then you’d be more likely to believe it. In March of last year, global information and measurement company Nielsen, published a study assessing how content informs the consumer decision-making process. […]

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What is content marketing and how can it help your business?

on August 17, 2015 Digital Marketing, Inbound Marketing with 0 comments
What is content marketing and how can it help your business?

Content marketing helps businesses get found online. I belong to a networking group. We’re supposed to refer business to one another. Each time I describe what I do—content marketing lead generation—peoples’ eyes cloud and they nod. The nod says, “I want you to think I know what you’re talking about.” The cloudy eyes say, “But […]

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Ban The Booth Babes, Get Qualified Leads At Trade Shows

on July 20, 2015 Uncategorized with 0 comments
Ban The Booth Babes, Get Qualified Leads At Trade Shows

If you want to get qualified leads at Trade Shows, ban the both babes. The San Francisco Chronicle ran a story in June indicating that tech companies are moving away from using attractive female models, aka “booth babes,” to attract trade show attendees to their booths. It has become bad form, the article said, as the […]

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You May Not Know It, But Your Marketing Team Needs An English Major

on July 17, 2015 Digital Marketing, Inbound Marketing with 0 comments
Why your marketing team needs an english major

  I was an English major in college. Reading and writing were about the only things I was good at. But the question everyone asked English majors (and just about every other liberal arts major) back then was, “what are you going to do with it?” The most common answer was “go to law school,” […]

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