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Alaniz Marketing Blog

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Company News

Achieving 10x Revenue Growth through Great Customer Service

Increasing revenue through sales activities is often the go-to strategy for many companies. It takes effort, time and money to build a lucrative sales program that brings in qualified customers. However, taking care of existing customers can often produce far more stable revenue, prevent churn and generate increases that can…
Alaniz
January 12, 2024
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Company News

How to Do DEI Right: Three Brands to Follow and One to Avoid

In today's increasingly diverse world, diversity, equity, and inclusion (DEI) have become essential aspects of successful marketing campaigns. When implemented correctly, DEI can not only elevate your brand but also forge deep connections with your target audience. However, mishandling DEI can lead to disastrous consequences for your brand's reputation. In…
Alaniz
June 29, 2023