Marketing Blog

Our Perspective on Business, Marketing, and Advertising.

How to Measure the Success of Online Advertising

on December 19, 2014 by Daniel Slovis Advertising, Digital Marketing, Uncategorized with 0 comments
measure success of online advertising

How to Measure the Success of Online Advertising by Daniel Slovis.   Billions of dollars are made each year from online advertising. According to the Interactive Advertising Bureau, companies captured $23.1 billion from online advertising in the first half of 2014.* This is a record high and a 15% increase over 2013, which means the […]

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The Hubspot CRM is now officially available to existing customers!

on December 17, 2014 by Gerri Alaniz Inbound Marketing with 0 comments
Hubspot CRM pricing vs. Sharpspring

The Hubspot CRM is now officially available to existing customers! The second we got to beta test Hubspot’s new CRM + SideKick, we knew it was going to be a hit. It’s simple, clean, and user-friendly, and logically, it integrates seamlessly with the marketing platform. Most impressive is how SideKick produces a near-native integration with […]

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How to Increase Conversions Through Blogging like an Inbound Marketer

on December 15, 2014 by Gerri Alaniz Uncategorized with 0 comments
How to Increase Conversions Through Blogging like an Inbound Marketer

How to Increase Conversions Through Blogging like an Inbound Marketer We are fans of best practices. We are also fans of sharing. Thus, we’d like to share with you some blogging best practices. Recently I was asked to start writing a weekly blog for our website and let me tell you, I’m no writer. Sure, […]

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5 Reasons Why Your Press Release Doesn’t Get Picked Up and What You Can Do to Change That

on December 15, 2014 by Gerri Alaniz Uncategorized with 0 comments
5 Reasons Why Your Press Release Doesn't Get Picked Up

5 Reasons Why Your Press Release Doesn’t Get Picked Up and What You Can Do to Change That Create a newsworthy press release that appeals to media outlets by building relationships and making your outreach initiatives personal. It’s frustrating putting time and effort into creating a well thought out press release only to have it […]

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How to Improve Retargeting With Inbound Marketing

on December 12, 2014 by Gerri Alaniz Uncategorized with 0 comments
improve retargeting

How to Improve Retargeting With Inbound Marketing By Daniel Slovis.   Retargeting is like playing with a dog that really love to play. Loves to play so much, that when your finished it follows you everywhere until you play again. The dog’s persistence may get you to play again, but eventually you might become annoyed and think twice before […]

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Print Advertising vs. Digital Advertising: Which one is best for you?

on December 5, 2014 by Gerri Alaniz Uncategorized with 0 comments
Print advertising vs digital advertising

Print Advertising vs. Digital Advertising: Which One Is Best For You? By Daniel Slovis. The debate between print advertising and digital advertising is alive and well. The increasing use of technology in our lives has prompted a shift to digital, but does this mean you should abandon print all together and go all digital? Not […]

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Streamline Event Management with Marketing Automation

on November 26, 2014 by Gerri Alaniz Uncategorized with 0 comments
streamline event management

Streamline Event Management with Marketing Automation By Daniel Slovis.   Managing an event is hard work. Planning, coordinating, promoting, locating a venue, handling logistics and measuring final success are just some of the moving parts that can make it stressful and exhausting. Inevitably, these events come around when you’re already buried with the rest of […]

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4 Reasons Why Healthcare Needs a Digital Makeover

on October 31, 2014 by Gerri Alaniz Uncategorized with 0 comments
Healthcare Needs a Digital Makeover

4 Reasons Why Healthcare Needs a Digital Makeover How healthcare institutions and medical practices can generate and drive traffic with a fully integrated, content rich, and patient-centric website. The healthcare industry has found itself under pressure to provide fully integrated, content rich, websites current and prospective patients have come to expect. With the recent changes […]

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The 5 Most Valuable Features of SharpSpring’s Marketing Automation Platform

on October 30, 2014 by Gerri Alaniz Uncategorized with 0 comments
Marketing Automation Platform SharpSpring

The 5 Most Valuable Features of SharpSpring’s Marketing Automation Platform By Daniel Slovis. Hubspot, Marketo, Pardot, Oracle Eloqua are the heavy hitters of the marketing automation world and are widely considered the best marketing automation platforms. While they share many similarities, each have features that make them unique which leaves room for debate as to […]

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Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda?

on October 30, 2014 by Gerri Alaniz Uncategorized with 0 comments
Penguin Google search algorithm update

Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda? With Google’s Panda and Penguin search algorithm updates discrediting backlinks provided by sending press releases, is it still worth it to send them? The challenge in marketing today is keeping up with the ever-changing trends, which includes keeping up with the worth of a […]

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