The Importance of Social Media: 4 Ways Social Media Positively Impacts ROI
The Importance of Social Media: 4 Ways Social Media Positively Impacts ROI By Daniel Slovis. It is no secret that establishing a presence on social media is important for businesses of all sizes. Social media channels such as Facebook and Twitter offer unique brand-to-user connections that, if leveraged properly, can seriously impact your bottom line. […]Read more
How to Establish Brand Partnerships With An Inbound Twist
How to Establish Brand Partnerships With An Inbound Twist Teaming up with like-minded companies in a cross-promotion can yield more exposure at half the cost, if done right. A successful cross-promotion has the power to leverage brands by reaching similar customers through a like-minded company, all at an attractive price. Brand partnerships allow a partnering […]Read more
SharpSpring Review: How Much Should Marketing Automation Cost?
SharpSpring Review: How Much Should Marketing Automation Cost? Hubspot, Pardot, and Marketo watch out! SharpSpring is the X factor in the marketing automation game right now and is making tracks across the industry with their platform, dynamic features, and capped pricing model. Today’s marketing automation world is dominated by giants like Oracle – Eloqua, Salesforce […]Read more
Prepare for CES with Pre-Show Outreach
The International Consumer Electronic Show (CES) is a world-renowned technology tradeshow held in Las Vegas at the beginning of each year. We thought it would be a great idea to give advice about pre-trade show outreach for CES, or any trade show for that matter. CES attracts over 150,000 visitors and more than 3,000 exhibitors […]Read more
Hubspot Review: How Hubspot’s CRM and SideKick Won Me Back
Hubspot Review: How Hubspot’s CRM and SideKick Won Me Back Hubspot’s a great company. The marketing platform, service, support, training – are all world class. So why did I just downgrade our subscription? Looking back, it basically came down to the fact that Hubspot didn’t offer a CRM. We just weren’t scaled to take on […]Read more
Marketing Automation—Can You Get By Without It? Do you need it? Can you use it? How do you know?
Marketing Automation—Can You Get By Without It? Do you need it? Can you use it? How do you know? It wasn’t long ago that marketing automation was an expensive enterprise application reserved for large established companies. Now it’s a marketing necessity and high-rev sales machine for companies of all sizes. It’s estimated that 80 percent […]Read more
Optimal Social Media Scheduling: The Right Post at the Right Time at the Right Place
Optimal Social Media Scheduling: The Right Post at the Right Time at the Right Place Every serious user of the internet has at one time or another speculated on what day or time of day would be the best time to post a tweet or notification on Facebook or another social media platform. When you’re […]Read more
How Much Does It Cost to Send a Press Release?
The cost of sending out a press release can be a little shocking for first timers. Sending out a simple news release seems like a relatively straight-forward task. So what’s with the high cost PR agencies are charging? Here is a little breakdown and explanation of the cost drivers in press distribution and a few […]Read more
Visitor Intelligence – How to See Who is Visiting Your Website
Visitor Intelligence – How to See Who is Visiting Your Website For every 100 visitors to your site, only two or three will identify themselves. The other 97 will move on without a trace and most website owners will never know they were there. A short time ago, only the largest and most well funded […]Read more
Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic!
Where would be the best place for journalists, PR pros, and other communicators to interact, share insights, pick up the new info they need to get the inside scoop, write a good story, meet deadlines, and communicate something that’s worth reading and repeating? A pretty popular step in that direction would be Twitter. You can’t […]Read more