How Much Does It Cost to Send a Press Release?
The cost of sending out a press release can be a little shocking for first timers. Sending out a simple news release seems like a relatively straight-forward task. So what’s with the high cost PR agencies are charging? Here is a little breakdown and explanation of the cost drivers in press distribution and a few […]Read more
Visitor Intelligence – How to See Who is Visiting Your Website
For every 100 visitors to your site, only two or three will identify themselves. The other 97 will move on without a trace and most website owners will never know they were there. A short time ago, only the largest and most well funded corporations had the ability to identify website visitors and track behavior […]Read more
Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic!
Where would be the best place for journalists, PR pros, and other communicators to interact, share insights, pick up the new info they need to get the inside scoop, write a good story, meet deadlines, and communicate something that’s worth reading and repeating? A pretty popular step in that direction would be Twitter. You can’t […]Read more
Looking for the Best PR Wire Service? Consider This…
We get a lot of hits on our blog article comparing PR wire services PRWeb, PRNewswire, Marketwire, and Business Wire. But before asking which service is the best, it might be a smart move to figure out if you should be using a PR wire service in the first place. And, if so, what type […]Read more
Get a Job in Marketing – How to Separate Yourself from the Pack
Looking to land a marketing job? The truth is there’s a 95% chance your resume will never make it past the hiring manager’s inbox. Your resume and cover letter will be reviewed in as little as 30 to 60 seconds before being sorted into a “yes” stack or a “no” stack. The good news is […]Read more
Increasing Sales Revenue by Sharing Marketing and Sales Information
Over the years, marketing and sales have worked more apart than together. They have strong proprietary feelings as separate departments regarding strategy and results. Marketing tools and platforms have often been criticized for trying to bring new life to sales strategies that are so tried and true they’re stale and just not very effective. Coming […]Read more
Convert More Leads by Targeting Offers to People in Different Stages of the Buying Process
A goal for marketers is gathering leads that salespeople can convert into customers. How do you know when a lead is ready to be passed off to sales? The answer depends on what stage the lead is in the marketing funnel. The marketing funnel is a system used by marketers to track the stages of […]Read more
Drowning in Leads? Getting Started with Lead Scoring and Segmentation
As marketers, a major part of our job is to generate leads for our company. Leads represent opportunities. Opportunities convert into customers. And more customers means more revenue. Mission accomplished! Ironically–as we get more and more effective at generating leads–new complications arise. If we’re not set up correctly from the gate, that old saying “too […]Read more
How to Write Blog Content that Goes Viral
There is no better feeling in marketing than to watch your creation take on a life of its own. An idea sparks, smolders, and ignites – then the next thing you know you have a full-blown wildfire. If only every blog we wrote did that! The fact is, the viral blog is the outlier. Most […]Read more
How to Use Landing Pages to Convert Visitors into Qualified Leads
Marketers are often asked how to increase traffic on websites, but the question is really how to increase leads. As a matter of fact, you could have an exponential increase in traffic to your site, but that doesn’t necessarily mean increased business unless you convert visitors into leads and leads into sales. Start Converting Visitors […]Read more
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- How Much Does It Cost to Send a Press Release?
- Visitor Intelligence – How to See Who is Visiting Your Website
- Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic!
- Looking for the Best PR Wire Service? Consider This…
- Get a Job in Marketing – How to Separate Yourself from the Pack