Call us: (415) 892-5252

Marketing Blog

Our Perspective on Business, Marketing, and Advertising.

Six ways to turn your website into a 24 hour sales person

on May 7, 2015 by Bill Peatman Digital Marketing, Inbound Marketing, Uncategorized, Web Development with 0 comments
search online for leads

Done right, a website can be a 24-hour sales person, fielding requests for information, qualifying leads, and converting leads to customers. How? By creating the right kind of content, and building in tools to automate some of the more routine tasks involved in inside sales. Consider this: people are searching for your product or service, […]

Read more

Inbound marketing for B2B: It’s different and here’s how

on April 30, 2015 by Bill Peatman Digital Marketing, Inbound Marketing with 0 comments
Inbound marketing for b2b is different

Inbound marketing for B2B — businesses marketing to other businesses — is much different than inbound marketing for consumers. Businesses are rational. They make purchases when they have to. They research thoroughly to get the best value–which is not always the same thing as the best price. They know their business well and will be […]

Read more

Content alone isn’t king. Quality content is king and it always has been.

on April 23, 2015 by Bill Peatman Digital Marketing, Inbound Marketing, Uncategorized and Tags: , , , with 0 comments
inbound marketing content quality is king

People like to say that the Internet has changed everything in marketing. Not so. What the Internet has done is create new channels to access customers and other target audiences. Is direct email really all that different than direct snail mail? Is buying a banner ad that different than buying a billboard? In either case, […]

Read more

Can inbound marketing work in the medical device industry?

on April 16, 2015 by Bill Peatman Inbound Marketing, Uncategorized with 0 comments
medical device inbound marketing case study

Can inbound marketing work in the medical device industry? That’s an easy one. Yes. You can read about one company’s experience in a new case study, “Inbound Marketing Helps Biotech Company Grow.” It tells the story of how one medical device contract manufacturer turned its business around with inbound marketing. Inbound marketing is based on […]

Read more

How good content covers a multitude of sins

on April 14, 2015 by Bill Peatman Digital Marketing, Inbound Marketing with 0 comments
how good content covers a multitude of sins

Many people will tell you that social networking has transformed marketing by enabling businesses to take their messages and their products directly to customers. But you could argue that TV, radio and traditional print advertising do the same—audiences segment themselves based on interests, income and other demographics and media companies sell access to these very […]

Read more

How inbound marketing taught me to tell the truth

on April 7, 2015 by Bill Peatman Inbound Marketing and Tags: , , with 0 comments
inbound marketing truth

I learned an extremely valuable lesson from, of all people, a landlord—I mean landlady. She has multiple homes for rent. That is her business. She was frustrated by the amount of time she spent meeting prospective tenants who, within a few minutes would decide that the place wasn’t for them. They didn’t like the floor, […]

Read more

What is marketing automation and why you should care

on April 1, 2015 by Bill Peatman Digital Marketing, Inbound Marketing with 0 comments
What is marketing automation and why should you care

Marketing automation—if you haven’t heard of it, it’s time to get yourself educated (before you have to mumble into your shirt when you boss asks you about it). What is it? Well, it’s the love child born of the marriage of the Chief Marketing Officer and the Chief Technology Officer. They named their baby Chief […]

Read more

How Hubspot changed my life

on March 30, 2015 by Bill Peatman Inbound Marketing with 2 comments
Alaniz Marketing Blog Stan Adler Twitter Meets Muck Rack PR Pros

How Hubspot Changed My Life I was working for a small company with a big vision—to change the world with a new kind of industrial laser that can machine without heat. It can remove material—any material from metal to plastic to tattoo ink with no heat. No damage. No melting. No pain. But we were […]

Read more

Meltwater Review 2015: First Look at The New Meltwater Platform

on March 30, 2015 by Andrew Public Relations with 0 comments
Meltwater Review 2015 New Platform

Meltwater Review 2015: First Look at the New Meltwater Platform Investing in a PR Platform is a big decision and hopefully one that will be a sound investment for several years. Each year, our agency evaluates the top choices on the market to keep tabs on changes and updates and make sure that we’re going […]

Read more

How To Start The Website Redesign Process

on February 6, 2015 by Daniel Slovis Web Development with 0 comments
start website redesign process

Click here to download as PDF When I was a corporate marketing manager, and I was asked to redesign our website, I would smile on the outside and say “yes sir” (or ma’am), but groan inwardly. Why the groan? Because a website redesign takes a lot of time and money, and there isn’t always a […]

Read more