Integrated marketing, all the time, across all mediums.

Harness the Power of Social Media for Your Business

on March 22, 2014 Digital Marketing, Uncategorized with 0 comments
Power of Social Media - Academy Awards Selfie

Social media marketing continues to be a challenge for most businesses. Most owners or marketers do not have time to tweet and post and yet after seeing the power of social media with a simple “selfie” picture during the Academy Awards – now the most tweeted and re-tweeted post in tweeting history– may feel the […]

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4 Ways to Get Started with Digital Advertising

on March 4, 2014 Digital Marketing with 0 comments
Getting Started with Digital Advertising

Feeling a little perplexed about digital advertising?   Here are a few easy ways to get started! We all know that times have changed.  The effectiveness of traditional advertising has been on the decline for a while now.   When I look at my life it’s easy to see why: 1.  I almost never watch […]

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How to Write an Effective Press Release

on February 13, 2014 Public Relations and Tags: , , with 0 comments

Press releases have gotten a bad rap. It’s easy to see why. When I was a reporter, I saw my share of awful ones — press releases with no useful information, ones so mired in jargon that they were almost unreadable, ones whose sole purpose was to massage the ego of a company chief executive. […]

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Vocus Vs. Meltwater: PR Database Features We Couldn’t Live Without

on December 27, 2013 Public Relations with 1 comment
Vocus vs. Meltwater - Return To Sender

Vocus Vs. Meltwater: The abridged story of our agency’s switch to Vocus and rapid return to Meltwater After two years with Meltwater, I decided to give Vocus a shot for our agency’s PR database and media-monitoring platform. We’ve been happy with Meltwater, but Vocus seemed to offer some additional features and functionality that would be […]

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San Francisco Media Buying Guide: Best Places to Advertise in San Francisco

on December 6, 2013 Advertising with 0 comments
San Francisco Media Buying Tips

From a media advertising perspective, San Francisco is a very unique and interesting market.  It’s the fifth biggest DMA in the US and is full of diversity and great opportunities for advertisers. The San Francisco bay is known for having one of the top five worst commutes in the United States, which can make an […]

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Hubspot Review: Is Hubspot Worth the Money?

on November 24, 2013 Digital Marketing and Tags: , , with 2 comments
Is Hubspot Worth It?

I stumbled on to Hubspot a few years ago while doing research for our agency.  I must have gone back to their website 20 times to download their e-books and read their blog before it occurred to me that I didn’t even know what they did.  It’s a perfect inbound marketing case study, really.  I […]

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PR Database Review: Search for the Best PR Platform

on November 24, 2013 Digital Marketing, Public Relations with 5 comments
Search For the Best PR Database and Media Monitoring Service

PR Database Review: Meltwater vs Vocus vs Cision vs MyMedia Info UPDATE:  Please note that there is a major update pending for this blog. Upon further review of the Vocus platform, we have made the decision to return to Meltwater.  Stay tuned for the update on the features that our agency couldn’t go without.   CLICK […]

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CES Planning Guide: 10 Steps to Securing a Ton of CES Press Coverage

on November 24, 2013 Uncategorized with 1 comment
How to Secure Press at CES

CES planning is in full swing and companies all over are busy preparing to descend on Las Vegas in January for the largest tech tradeshow in the world and the biggest event in Vegas all year. CES planning is stressful and it can easily seem like there are a million things to do (primarily because […]

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Search for the Best Press Release Wire Service

on November 24, 2013 Public Relations and Tags: , , , , , with 0 comments

Wire Releases are a great way to get word out to the masses. Distributing a press release via wire generally includes a posting on the wire site itself, distribution via newsfeeds on authoritative news websites, and direct distribution to the top newsrooms in the country. Wire services vary greatly in terms of features and pricing, […]

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Bay Area Sports Create Hype on Social Media

on October 15, 2012 Uncategorized and Tags: , , , , , , , , , with 0 comments

Who do you ‘like’ on Facebook? Who do you follow on Twitter? Where do you see yourself interacting most? If you ask these questions to a Bay Area sports fan, chances are, their answer would most likely revolve around the San Francisco Giants or Oakland Athletics, as both teams triumphed their way into the postseason. […]

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