Marketing Blog

Our Perspective on Business, Marketing, and Advertising.

The Importance of Social Media: 4 Ways Social Media Positively Impacts ROI

on October 20, 2014 by Daniel Slovis Uncategorized with 0 comments
Social_Media_Coffee_Important

The Importance of Social Media: 4 Ways Social Media Positively Impacts ROI By Daniel Slovis. It is no secret that establishing a presence on social media is important for businesses of all sizes. Social media channels such as Facebook and Twitter offer unique brand-to-user connections that, if leveraged properly, can seriously impact your bottom line. […]

Read more

How to Establish Brand Partnerships With An Inbound Twist

on October 16, 2014 by Kailey Ritz Uncategorized with 0 comments
Brand Partnerships with an Inbound Twist

How to Establish Brand Partnerships With An Inbound Twist Teaming up with like-minded companies in a cross-promotion can yield more exposure at half the cost, if done right.  A successful cross-promotion has the power to leverage brands by reaching similar customers through a like-minded company, all at an attractive price. Brand partnerships allow a partnering […]

Read more

SharpSpring Review: How Much Should Marketing Automation Cost?

on October 1, 2014 by Gerri Alaniz Digital Marketing, Inbound Marketing with 0 comments
harpSpring is the X factor in the marketing automation game right now and is making tracks across the industry with their platform, dynamic features, and capped pricing model.

SharpSpring Review: How Much Should Marketing Automation Cost? Hubspot, Pardot, and Marketo watch out! SharpSpring is the X factor in the marketing automation game right now and is making tracks across the industry with their platform, dynamic features, and capped pricing model. Today’s marketing automation world is dominated by giants like Oracle – Eloqua, Salesforce […]

Read more

Prepare for CES with Pre-Show Outreach

on September 30, 2014 by Sean Shurtleff Digital Marketing, Public Relations, Uncategorized with 0 comments
CES Pre-Show Outreach for tradshows

The International Consumer Electronic Show (CES) is a world-renowned technology tradeshow held in Las Vegas at the beginning of each year. We thought it would be a great idea to give advice about pre-trade show outreach for CES, or any trade show for that matter. CES attracts over 150,000 visitors and more than 3,000 exhibitors […]

Read more

Hubspot Review: How Hubspot’s CRM and SideKick Won Me Back

on September 30, 2014 by Andrew Digital Marketing, Inbound Marketing with 0 comments
Hubspot CRM and Sidekick Review

Hubspot Review: How Hubspot’s CRM and SideKick Won Me Back Hubspot’s a great company. The marketing platform, service, support, training – are all world class. So why did I just downgrade our subscription? Looking back, it basically came down to the fact that Hubspot didn’t offer a CRM. We just weren’t scaled to take on […]

Read more

Marketing Automation—Can You Get By Without It? Do you need it? Can you use it? How do you know?

on September 29, 2014 by Gerri Alaniz Inbound Marketing with 0 comments
Marketing automation is a marketing necessity and high-rev sales machine for companies of all sizes.

Marketing Automation—Can You Get By Without It?  Do you need it? Can you use it? How do you know? It wasn’t long ago that marketing automation was an expensive enterprise application reserved for large established companies. Now it’s a marketing necessity and high-rev sales machine for companies of all sizes. It’s estimated that 80 percent […]

Read more

Optimal Social Media Scheduling: The Right Post at the Right Time at the Right Place

on September 29, 2014 by alaniz Digital Marketing, Inbound Marketing with 0 comments
Best times to publish social media posts.

Optimal Social Media Scheduling: The Right Post at the Right Time at the Right Place Every serious user of the internet has at one time or another speculated on what day or time of day would be the best time to post a tweet or notification on Facebook or another social media platform. When you’re […]

Read more

How Much Does It Cost to Send a Press Release?

on September 16, 2014 by Andrew News, Public Relations, Uncategorized with 0 comments
How much does it cost to send a press release

The cost of sending out a press release can be a little shocking for first timers. Sending out a simple news release seems like a relatively straight-forward task. So what’s with the high cost PR agencies are charging? Here is a little breakdown and explanation of the cost drivers in press distribution and a few […]

Read more

Visitor Intelligence – How to See Who is Visiting Your Website

on July 31, 2014 by Andrew Digital Marketing, Inbound Marketing, Uncategorized with 0 comments
Visitor Intelligence - 3 Ways to Identify Website Visitors

Visitor Intelligence – How to See Who is Visiting Your Website For every 100 visitors to your site, only two or three will identify themselves. The other 97 will move on without a trace and most website owners will never know they were there. A short time ago, only the largest and most well funded […]

Read more

Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic!

on July 15, 2014 by alaniz Advertising, Digital Marketing, Hispanic Marketing, Inbound Marketing, News, Public Relations with 0 comments
Alaniz Marketing Blog Stan Adler Twitter Meets Muck Rack PR Pros

Where would be the best place for journalists, PR pros, and other communicators to interact, share insights, pick up the new info they need to get the inside scoop, write a good story, meet deadlines, and communicate something that’s worth reading and repeating? A pretty popular step in that direction would be Twitter. You can’t […]

Read more