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Marketing Blog

Our Perspective on Business, Marketing, and Advertising.

Can inbound marketing work in the medical device industry?

on April 16, 2015 by Bill Peatman Inbound Marketing, Uncategorized with 0 comments
medical device inbound marketing case study

Can inbound marketing work in the medical device industry? That’s an easy one. Yes. You can read about one company’s experience in a new case study, “Inbound Marketing Helps Biotech Company Grow.” It tells the story of how one medical device contract manufacturer turned its business around with inbound marketing. Inbound marketing is based on […]

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How good content covers a multitude of sins

on April 14, 2015 by Bill Peatman Digital Marketing, Inbound Marketing with 0 comments
how good content covers a multitude of sins

Many people will tell you that social networking has transformed marketing by enabling businesses to take their messages and their products directly to customers. But you could argue that TV, radio and traditional print advertising do the same—audiences segment themselves based on interests, income and other demographics and media companies sell access to these very […]

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How inbound marketing taught me to tell the truth

on April 7, 2015 by Bill Peatman Inbound Marketing and Tags: , , with 0 comments
inbound marketing truth

I learned an extremely valuable lesson from, of all people, a landlord—I mean landlady. She has multiple homes for rent. That is her business. She was frustrated by the amount of time she spent meeting prospective tenants who, within a few minutes would decide that the place wasn’t for them. They didn’t like the floor, […]

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What is marketing automation and why you should care

on April 1, 2015 by Bill Peatman Digital Marketing, Inbound Marketing with 0 comments
What is marketing automation and why should you care

Marketing automation—if you haven’t heard of it, it’s time to get yourself educated (before you have to mumble into your shirt when you boss asks you about it). What is it? Well, it’s the love child born of the marriage of the Chief Marketing Officer and the Chief Technology Officer. They named their baby Chief […]

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How Hubspot changed my life

on March 30, 2015 by Bill Peatman Inbound Marketing with 2 comments
Alaniz Marketing Blog Stan Adler Twitter Meets Muck Rack PR Pros

How Hubspot Changed My Life I was working for a small company with a big vision—to change the world with a new kind of industrial laser that can machine without heat. It can remove material—any material from metal to plastic to tattoo ink with no heat. No damage. No melting. No pain. But we were […]

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Meltwater Review 2015: First Look at The New Meltwater Platform

on March 30, 2015 by Andrew Public Relations with 0 comments
Meltwater Review 2015 New Platform

Meltwater Review 2015: First Look at the New Meltwater Platform Investing in a PR Platform is a big decision and hopefully one that will be a sound investment for several years. Each year, our agency evaluates the top choices on the market to keep tabs on changes and updates and make sure that we’re going […]

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How To Start The Website Redesign Process

on February 6, 2015 by Daniel Slovis Web Development with 0 comments
start website redesign process

Click here to download as PDF When I was a corporate marketing manager, and I was asked to redesign our website, I would smile on the outside and say “yes sir” (or ma’am), but groan inwardly. Why the groan? Because a website redesign takes a lot of time and money, and there isn’t always a […]

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What You Should Know About On-Page and Off-Page SEO and Why You Should Care

on January 15, 2015 by Daniel Slovis Uncategorized with 0 comments
get found with seo

By Daniel Slovis  There’s much more to a website than meets the eye–literally. What goes on behind the pages you see online is often more important than what you can actually see. One the most important of these elements is Search Engine Optimization, or SEO. SEO is what allows website pages to be found by […]

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How to Measure the Success of Online Advertising

on December 19, 2014 by Daniel Slovis Advertising, Digital Marketing, Uncategorized with 0 comments
measure success of online advertising

How to Measure the Success of Online Advertising by Daniel Slovis.   Billions of dollars are made each year from online advertising. According to the Interactive Advertising Bureau, companies captured $23.1 billion from online advertising in the first half of 2014.* This is a record high and a 15% increase over 2013, which means the […]

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The Hubspot CRM is now officially available to existing customers!

on December 17, 2014 by Gerri Alaniz Inbound Marketing with 0 comments
Hubspot CRM pricing vs. Sharpspring

The Hubspot CRM is now officially available to existing customers! The second we got to beta test Hubspot’s new CRM + SideKick, we knew it was going to be a hit. It’s simple, clean, and user-friendly, and logically, it integrates seamlessly with the marketing platform. Most impressive is how SideKick produces a near-native integration with […]

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