Marketing Blog

Our Perspective on Business, Marketing, and Advertising.

Streamline Event Management with Marketing Automation

on November 26, 2014 by Gerri Alaniz Uncategorized with 0 comments
streamline event management

Streamline Event Management with Marketing Automation By Daniel Slovis   Managing an event is hard work. Planning, coordinating, promoting, locating a venue, handling logistics and measuring final success are just some of the moving parts that can make it stressful and exhausting. Inevitably, these events come around when you’re already buried with the rest of […]

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4 Reasons Why Healthcare Needs a Digital Makeover

on October 31, 2014 by Gerri Alaniz Uncategorized with 0 comments
Healthcare Needs a Digital Makeover

4 Reasons Why Healthcare Needs a Digital Makeover How healthcare institutions and medical practices can generate and drive traffic with a fully integrated, content rich, and patient-centric website. The healthcare industry has found itself under pressure to provide fully integrated, content rich, websites current and prospective patients have come to expect. With the recent changes […]

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The 5 Most Valuable Features of SharpSpring’s Marketing Automation Platform

on October 30, 2014 by Gerri Alaniz Uncategorized with 0 comments
Marketing Automation Platform SharpSpring

The 5 Most Valuable Features of SharpSpring’s Marketing Automation Platform By Daniel Slovis. Hubspot, Marketo, Pardot, Oracle Eloqua are the heavy hitters of the marketing automation world and are widely considered the best marketing automation platforms. While they share many similarities, each have features that make them unique which leaves room for debate as to […]

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Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda?

on October 30, 2014 by Gerri Alaniz Uncategorized with 0 comments
Penguin Google search algorithm update

Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda? With Google’s Panda and Penguin search algorithm updates discrediting backlinks provided by sending press releases, is it still worth it to send them? The challenge in marketing today is keeping up with the ever-changing trends, which includes keeping up with the worth of a […]

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How Much Does a Website Cost? Understanding The Key Cost Drivers

on October 27, 2014 by Gerri Alaniz Uncategorized with 0 comments
cost of website development child

How Much Does a Website Cost? Understanding The Key Cost Drivers  By Daniel Slovis.   A website’s cost can be difficult to calculate. Technology has advanced to the point where websites range in price from $100 “do-it-yourself” projects, to projects that cost well over $100k and require an entire team of highly skilled individuals. The difference between the two extremes is the amount of […]

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Social Media’s Impact on ROI: 4 Ways to Generate a Positive Return

on October 20, 2014 by Daniel Slovis Uncategorized with 0 comments
Social_Media_Coffee_Important

Social Media’s Impact on ROI: 4 Ways to Generate a Positive Return By Daniel Slovis. It is no secret that establishing a presence on social media is a best practice for businesses of all sizes. Social media channels such as Facebook and Twitter offer unique brand-to-user connections that, if leveraged properly, can seriously impact your bottom line. […]

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How to Establish Brand Partnerships With An Inbound Twist

on October 16, 2014 by Kailey Ritz Uncategorized with 0 comments
Brand Partnerships with an Inbound Twist

How to Establish Brand Partnerships With An Inbound Twist Teaming up with like-minded companies in a cross-promotion can yield more exposure at half the cost, if done right.  A successful cross-promotion has the power to leverage brands by reaching similar customers through a like-minded company, all at an attractive price. Brand partnerships allow a partnering […]

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SharpSpring Review: How Much Should Marketing Automation Cost?

on October 1, 2014 by Gerri Alaniz Digital Marketing, Inbound Marketing with 0 comments
harpSpring is the X factor in the marketing automation game right now and is making tracks across the industry with their platform, dynamic features, and capped pricing model.

SharpSpring Review: How Much Should Marketing Automation Cost? Hubspot, Pardot, and Marketo watch out! SharpSpring is the X factor in the marketing automation game right now and is making tracks across the industry with their platform, dynamic features, and capped pricing model. Today’s marketing automation world is dominated by giants like Oracle – Eloqua, Salesforce […]

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Prepare for CES with Pre-Show Outreach

on September 30, 2014 by Sean Shurtleff Digital Marketing, Public Relations, Uncategorized with 0 comments
CES Pre-Show Outreach for tradshows

The International Consumer Electronic Show (CES) is a world-renowned technology tradeshow held in Las Vegas at the beginning of each year. We thought it would be a great idea to give advice about pre-trade show outreach for CES, or any trade show for that matter. CES attracts over 150,000 visitors and more than 3,000 exhibitors […]

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Hubspot Review: How Hubspot’s CRM and SideKick Won Me Back

on September 30, 2014 by Andrew Digital Marketing, Inbound Marketing with 0 comments
Hubspot CRM and Sidekick Review

Hubspot Review: How Hubspot’s CRM and SideKick Won Me Back Hubspot’s a great company. The marketing platform, service, support, training – are all world class. So why did I just downgrade our subscription? Looking back, it basically came down to the fact that Hubspot didn’t offer a CRM. We just weren’t scaled to take on […]

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