Alaniz Marketing Blog

Increasing revenue through sales activities is often the go-to strategy for many companies. It takes effort, time and money to build a lucrative sales program that brings in qualified customers. However, taking care of existing customers can often produce far more stable revenue, prevent churn and generate increases that can…

Navigating the realm of marketing often feels like setting sail across a vast sea of uncertainty. But here's a secret compass we've stumbled upon—transparency. Think of it as a hidden treasure that can turn your marketing from average to exceptional. And the exciting part? Alaniz Marketing is here to help…

Artificial intelligence (AI) is a hot topic in marketing right now. It’s changing the way we do marketing and customer relationship management (CRM). CRM platforms are weaving in AI capabilities to make managing customer relationships and marketing campaigns more efficient. When it comes to harnessing this power, HubSpot, a leading…

In today's increasingly diverse world, diversity, equity, and inclusion (DEI) have become essential aspects of successful marketing campaigns. When implemented correctly, DEI can not only elevate your brand but also forge deep connections with your target audience. However, mishandling DEI can lead to disastrous consequences for your brand's reputation. In…