In 2017, $209 billion was spent worldwide on digital advertising. (Source: MAGNA) Considering this tremendous amount of money spent, how much of it was spent wisely? There is a growing...
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I was setting up an outdoor advertising campaign for a health care client and started to look at how we would handle ROI calculation and attribution for leads who call in by phone. I have used call tracking in the past, but was never very impressed with any of the services from a technology or user experience standpoint. Plus, it was time to revisit the market to see what is the latest and greatest. The client was also using HubSpot, so I wanted something that would integrate. In a couple of Google sessions, a company called CallRail came up several…
1. Location, Location, Location When it comes to picking the absolute best, right, most talented, most fitted, everything Web Development Agency to work with in and around San Francisco, it’s...
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Social media advertising is exploding. According to one report, spending is up 60 percent over 2016 across all categories of advertisers. Why? Well, for one thing, people spend more than...
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Video is quickly becoming the 'norm' of online marketing. According to Forbes, 90 percent of customers report that product videos help them make purchasing decisions, and mobile video consumption is...
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If you’ve been flirting with the idea of using video to market your product or service, now might be the time to make a serious commitment. Consider some of these...
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If you’re reading this article on a mobile device, it is probably time for you to get serious about mobile marketing. Consider these statistics: Mobile search surpassed desktop search in...
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Social media advertising is soaring in use because of its ability to target very specific people. With Facebook, you can target people based on the products and companies they like,...
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Digital marketing and digital advertising need each other in order for either to be effective. Think about it. If you create great digital ads that generate lots of clicks, those...
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If you’re not a millennial, odds are the tools and best practices of digital marketing are something of a mystery to you. Don’t worry, you’re not alone. Yes, there is...
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