According to a survey by Nielsen, “word-of-mouth” is the most trusted source of marketing with 84 percent of buyers saying that’s what they trust most. This is nothing new. People...
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If you’re reading this article on a mobile device, it is probably time for you to get serious about mobile marketing. Consider these statistics: Mobile search surpassed desktop search in...
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Social media advertising is soaring in use because of its ability to target very specific people. With Facebook, you can target people based on the products and companies they like,...
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Digital marketing and digital advertising need each other in order for either to be effective. Think about it. If you create great digital ads that generate lots of clicks, those...
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If you’re not a millennial, odds are the tools and best practices of digital marketing are something of a mystery to you. Don’t worry, you’re not alone. Yes, there is...
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A digital marketing agency can serve as an external marketing team. Choosing one can be a challenge. If you google “How to choose a digital marketing agency,” you’ll find lots...
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We work with a lot of companies that are new to digital marketing--either because they are startups just launching a marketing program or because they are in businesses that pre-date...
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Digital marketing has emerged as a go-to set of tools and strategies for just about every business in response to the social and technical revolutions created ubiquitous internet access mobile...
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Public relations (PR) has changed. In the pre-digital age, PR agencies helped companies build relationships with press, develop campaigns to get media attention, and drive brand awareness and build thought...
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If you Google “how to choose a PR firm,” you’re likely to find a bunch of articles by PR firms that will suggest that you look for agencies just like...
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