Alaniz Marketing Blog

Andrew Erickson
In Local Agencies

Who are the Best HubSpot Partner Inbound Marketing Agencies in the San Francisco Bay Area?

So you’re looking for a HubSpot partner agency in the San Francisco Bay Area.  There are a handful of solid agencies here in northern California, each with its own nuances and specialties.   Since we’re transparent by nature and we aren’t threatened by a little due diligence, we’ve decided to make it easy for you by putting together a list of the top inbound marketing agencies and gold tier+ HubSpot partners in the San Francisco Bay Area. Hope it’s helpful! Espresso B2B Espresso B2B offers everything you need to get started on HubSpot, or to take your HubSpot implementation to the…

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Andrew Erickson
In Uncategorized

The Big List: Who are the Best Marketing Agencies in Marin County?

marin county marketing agencies

Each year at Alaniz Marketing, we meet with dozens of prospective clients across the north bay and greater San Francisco bay area with respect to their marketing, web development, and advertising needs.   More often than not, we find that we’re a great match in terms of our capabilities and rapport.  That said, there are times that for one reason or another we aren’t a great fit for each other, or a prospective client is extra thorough, and we’re asked about our competitors in the area. Since we’re the transparent types and we recognize that we can’t be a perfect…

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Alaniz
In Digital Marketing

Why You Need to Incorporate Social Media into Your Marketing Strategy

Fan Engagement

Social media has become an essential component of any company’s digital marketing strategy. The benefits of social media are endless. You can build your brand awareness and loyalty, increase traffic and SEO ranking, and have a powerful tool for conversation amongst current and potential customers. Understanding who you want to be speaking to, what you should be talking about, and what social media channel is best to use can be a daunting task. Creating a Buyer Persona Before you begin to create a social media strategy, the most important detail to consider is your buyer persona. Buyer personas, as defined…

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Alaniz
In Advertising

Programmatic Buying is Transforming the Television Advertising Market

In 2017, programmatic digital display ad spending reached $32.56 billion and is projected to continue to grow rapidly throughout 2018, and hit $45 billion in spending by 2019 (Source: Digilant). Everyone’s talking about the rapid growth and success of programmatic buying that can be used to eliminate archaic buying processes. So what is it? Programmatic buying refers to an automated way of transacting media using a platform in which buyers and sellers of advertising space can then bid for that space. The way marketers have learned to manage digital advertising campaigns can now be applied to television advertising. Television remains…

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Alaniz
In Advertising, Digital Marketing

Why Your Paid Ad Campaign Isn’t As Successful As You Had Hoped

Paid Advertising
In 2017, $209 billion was spent worldwide on digital advertising. (Source: MAGNA) Considering this tremendous amount of money spent, how much of it was spent wisely? There is a growing amount of advertisers looking to the Google Search Network and social media advertising channels to seek out new business. Although these can seem like a promising resource for quick growth, it might not be the first place you should start. One of the issues in starting with paid advertising, especially if you’re a new company, is your brand awareness. Brand awareness is the extent to which consumers are familiar with...
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Alaniz
In Web Development

Guide to Choosing the Right SF Web Dev Agency

1. Location, Location, Location When it comes to picking the absolute best, right, most talented, most fitted, everything Web Development Agency to work with in and around San Francisco, it’s all about location, location, location. Just because we’re in a digital marketing world does not mean that our business teams work apart from each other. One-on-one, face-to-face contact, at all times, is critical to efficient web application development on a timely budget, whether once or twice a month meetings in person, when video calls just don’t do it, they are there for you in physical presence. For instance, just by...
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Alaniz
In Digital Marketing

Social Media Advertising 101

Social Media Advertising 101
Social media advertising is exploding. According to one report, spending is up 60 percent over 2016 across all categories of advertisers. Why? Well, for one thing, people spend more than two hours per day worldwide on social media. If you’re not on the social media advertising bandwagon yet, consider these numbers about Facebook alone: 68 percent of all U.S. adults are use Facebook (Pew Research) 75 percent of male and 83 percent of female internet users are on Facebook (Pew Research) In 2015, Facebook influenced 52 percent of consumers’ online and offline purchases, up from 36 percent in 2014 (The...
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Alaniz
In Digital Marketing

How to Turn a Blog into a Video in Minutes Using Lumen5

Video is quickly becoming the 'norm' of online marketing. According to Forbes, 90 percent of customers report that product videos help them make purchasing decisions, and mobile video consumption is growing by 100 percent per year. Check out this article on how to get great customer quotes for testimonials. The challenge that most companies face when their budget is limited is how to make a quality video with limited resources. Lumen5 is a platform that makes it simple to turn any blog post into an engaging video. Here’s how it works. How to Use Lumen5 First, create an account with...
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Alaniz
In Digital Marketing

How to Use Powtoons to Create an Animated Video Fast (30 minutes!)

If you’ve been flirting with the idea of using video to market your product or service, now might be the time to make a serious commitment. Consider some of these numbers: 75 million people in the U.S. watch online videos every day. Merely mentioning the word 'video' in an email subject line, the click-through rate increased by 13 percent. By 2019, internet video traffic will account for 80 percent of all consumer Internet traffic Check out this article about 10 questions to ask for customer quotes for testimonial videos. Videos tell stories far better than static copy and images. We’re...
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