Video is quickly becoming the 'norm' of online marketing. According to Forbes, 90 percent of customers report that product videos help them make purchasing decisions, and mobile video consumption is...
Continue ReadingIf you’ve been flirting with the idea of using video to market your product or service, now might be the time to make a serious commitment. Consider some of these...
Continue ReadingAccording to a survey by Nielsen, “word-of-mouth” is the most trusted source of marketing with 84 percent of buyers saying that’s what they trust most. This is nothing new. People...
Continue ReadingIf you’re reading this article on a mobile device, it is probably time for you to get serious about mobile marketing. Consider these statistics: Mobile search surpassed desktop search in...
Continue ReadingSocial media advertising is soaring in use because of its ability to target very specific people. With Facebook, you can target people based on the products and companies they like,...
Continue ReadingDigital marketing and digital advertising need each other in order for either to be effective. Think about it. If you create great digital ads that generate lots of clicks, those...
Continue ReadingIf you’re not a millennial, odds are the tools and best practices of digital marketing are something of a mystery to you. Don’t worry, you’re not alone. Yes, there is...
Continue ReadingA digital marketing agency can serve as an external marketing team. Choosing one can be a challenge. If you google “How to choose a digital marketing agency,” you’ll find lots...
Continue ReadingWe work with a lot of companies that are new to digital marketing--either because they are startups just launching a marketing program or because they are in businesses that pre-date...
Continue ReadingDigital marketing has emerged as a go-to set of tools and strategies for just about every business in response to the social and technical revolutions created ubiquitous internet access mobile...
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