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Alaniz Marketing Blog

Sabrina Khoury
In Content Marketing

How to Shoot Great Video on a Budget

Video Production Shot

Taking professional, high-quality video can seem like the greatest challenge. If you are a company that would love to implement video into your practice, but can’t seem to rake up the expenses it takes to hire a videographer to do the work, here are some tips and tricks you can use to produce your own videos:  Use a Tripod Whether you use an image stabilizer or think that you have the steadiest of hands, it is always wiser to stabilize your footage with a tripod. Whether you use your phone, a DSLR or a video camera to gather your shots,…

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Jared Klebanow
In Core Services

What Do Marketing Agencies Do? A Look Behind the Alaniz Curtain

Digital Marketing Components

Marketing management is a complicated, multi-faceted, and highly budgeted task. There are many components to successful marketing, and it can be quite overwhelming to carry out basic operations without a full-fledged department and strong guidance. Many businesses invest thousands of dollars and hours into ineffective marketing campaigns that could have yielded greater results for half the resources. Choosing to work with an agency carries an expectation that the money saved through increased efficiency and better strategy outweighs the cost of the agency’s services. To better understand how this is the case, we’ve broken down our own services into six major…

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Andrew Erickson
In Digital Marketing, Inbound Marketing

16 Ways to Save Money On HubSpot in 2020 – Secret Discounts, Savings, and Freebies

hubspot review: is it worth the money
In the past, HubSpot’s pricing model was often a sizable investment for companies, and in many cases was outright cost prohibitive - especially for small businesses or businesses with a huge database and relatively low lead value. The good news is that HubSpot has redesigned its whole pricing structure to a Freemium model with very modest paid entry points for Starter versions of its Sales, Marketing, and Service products. Fortunately, if you’re considering purchasing one of HubSpot’s Pro or Enterprise products, there are a bunch of tips and tricks on how you can save money.   Get Your Onboarding Fees...
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Sabrina Khoury
In Digital Marketing

Camera Basics: Using a DSLR

Camera Basics: Using a DSLR Do you have a DSLR camera but can’t quite understand each and every button and dial? Here are some tips and tricks to shy away from flicking your camera into Auto and master Manual settings. SHUTTER SPEED, ISO AND APERTURE Shutter speed, ISO and aperture all compliment each other – you cannot use one without the other properly. In order to take great photos and be fully proficient in using your camera manually, these three things are the most important to nail. Shutter speed controls so many aspects of photography. If you want to get…

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Andrew Erickson
In Local Agencies

Who are the Best HubSpot Partner Inbound Marketing Agencies in the San Francisco Bay Area?

So you’re looking for a HubSpot partner agency in the San Francisco Bay Area.  There are a handful of solid agencies here in northern California, each with its own nuances and specialties.   Since we’re transparent by nature and we aren’t threatened by a little due diligence, we’ve decided to make it easy for you by putting together a list of the top inbound marketing agencies and gold tier+ HubSpot partners in the San Francisco Bay Area. Hope it’s helpful! Espresso B2B Espresso B2B offers everything you need to get started on HubSpot, or to take your HubSpot implementation to the…

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Andrew Erickson
In Uncategorized

The Big List: Who are the Best Marketing Agencies in Marin County?

marin county marketing agencies

Each year at Alaniz Marketing, we meet with dozens of prospective clients across the north bay and greater San Francisco bay area with respect to their marketing, web development, and advertising needs.   More often than not, we find that we’re a great match in terms of our capabilities and rapport.  That said, there are times that for one reason or another we aren’t a great fit for each other, or a prospective client is extra thorough, and we’re asked about our competitors in the area. Since we’re the transparent types and we recognize that we can’t be a perfect…

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Alaniz
In Digital Marketing

Why You Need to Incorporate Social Media into Your Marketing Strategy

Fan Engagement

Social media has become an essential component of any company’s digital marketing strategy. The benefits of social media are endless. You can build your brand awareness and loyalty, increase traffic and SEO ranking, and have a powerful tool for conversation amongst current and potential customers. Understanding who you want to be speaking to, what you should be talking about, and what social media channel is best to use can be a daunting task. Creating a Buyer Persona Before you begin to create a social media strategy, the most important detail to consider is your buyer persona. Buyer personas, as defined…

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Alaniz
In Advertising

Programmatic Buying is Transforming the Television Advertising Market

In 2017, programmatic digital display ad spending reached $32.56 billion and is projected to continue to grow rapidly throughout 2018, and hit $45 billion in spending by 2019 (Source: Digilant). Everyone’s talking about the rapid growth and success of programmatic buying that can be used to eliminate archaic buying processes. So what is it? Programmatic buying refers to an automated way of transacting media using a platform in which buyers and sellers of advertising space can then bid for that space. The way marketers have learned to manage digital advertising campaigns can now be applied to television advertising. Television remains…

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Alaniz
In Advertising, Digital Marketing

Why Your Paid Ad Campaign Isn’t As Successful As You Had Hoped

Paid Advertising
In 2017, $209 billion was spent worldwide on digital advertising. (Source: MAGNA) Considering this tremendous amount of money spent, how much of it was spent wisely? There is a growing amount of advertisers looking to the Google Search Network and social media advertising channels to seek out new business. Although these can seem like a promising resource for quick growth, it might not be the first place you should start. One of the issues in starting with paid advertising, especially if you’re a new company, is your brand awareness. Brand awareness is the extent to which consumers are familiar with...
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