Inbound Marketing Blog | Alaniz Marketing

A Beginner’s Guide to Account Based Marketing

Time is one of the most limited resources at a marketer’s disposal. With endless possibilities for strategy and campaigns, marketing and sales teams need to be as effective and efficient as possible. Account based marketing (ABM) aims to solve that problem. ABM is a strategic B2B marketing framework that aligns…

Jared KlebanowMay 28, 2020

SEO Strategy

How to Frame Your Website Content for Effective SEO

Organic search is an essential part of any lead generation strategy. Businesses need to be found online and SEO can make the difference between showing up on page 1 rather than page 4. The key is quality, relevance, and unique solutions. SEO is competitive. There are millions of websites and…

Jared KlebanowMay 21, 2020

Strategy

How an Aggressive Marketing Strategy Could Be the Best Thing During COVID-19

To fight or flight. Every business is questioning their strategy, and unfortunately, there aren’t many Harvard case studies that include a pandemic. These are unprecedented times, but business is by no means closed. Companies who fight for market share could benefit from low competition and cost-effective ad rates. Like all…

Jared KlebanowMay 12, 2020

Digital Marketing

Writing: Getting it right.

No matter who you are, good writing can make the difference between success and failure. Writing is an essential function of our businesses and daily lives. Whether you provide renewable energy services, work to find solutions for diseases, or help people achieve personal records in a marathon, your message…