Alaniz Marketing Blog

Social media advertising is exploding. According to one report, spending is up 60 percent over 2016 across all categories of advertisers. Why? Well, for one thing, people spend more than...

Video is quickly becoming the 'norm' of online marketing. According to Forbes, 90 percent of customers report that product videos help them make purchasing decisions, and mobile video consumption is...

If you’ve been flirting with the idea of using video to market your product or service, now might be the time to make a serious commitment. Consider some of these...

If you’re reading this article on a mobile device, it is probably time for you to get serious about mobile marketing. Consider these statistics: Mobile search surpassed desktop search in...

Social media advertising is soaring in use because of its ability to target very specific people. With Facebook, you can target people based on the products and companies they like,...

Digital marketing and digital advertising need each other in order for either to be effective. Think about it. If you create great digital ads that generate lots of clicks, those...

If you’re not a millennial, odds are the tools and best practices of digital marketing are something of a mystery to you. Don’t worry, you’re not alone. Yes, there is...

A digital marketing agency can serve as an external marketing team. Choosing one can be a challenge.  If you google “How to choose a digital marketing agency,” you’ll find lots...

We work with a lot of companies that are new to digital marketing--either because they are startups just launching a marketing program or because they are in businesses that pre-date...