Alaniz Marketing Blog

How Digital Marketing and PR Make Each Other Better

Digital-and-PR
Marketing and public relations (PR) have traditionally been separate disciplines and departments within a business. Marketing is typically focused on communicating with potential customers and generating leads and sales through websites, direct email, social media and advertising. PR is focused on building thought leadership by getting mentioned by influencers in a company’s target market. To learn more about digital marketing, check out the 2017 Guide to Lead Generation. Search Marketing Rules But the disciplines have been on a trajectory to merge, especially with the explosion of inbound and search-oriented marketing. Because the vast majority of buyers now research online before...
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Getting PR Coverage: Do’s and Don’ts from Journalists

If you create a product or service that solves a real problem for businesses or consumers, odds are that something about it is newsworthy. Does it solve a problem that has vexed consumers or businesses for years? Does it replace a slower, more expensive solution? Answers to these kinds of questions about how your products help users are the type of news that can help you get press coverage for your business. For more help with public relations check out our resource page--The Ultimate Guide to Public Relations for 2017. That’s because most publications exist not to promote companies, but...
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How to Find a Great SEO Company

How to find a great SEO Company
Search engine optimization (SEO) is getting harder every day. Optimizing websites, pages and content to rank high in search engine results is a fiercely competitive endeavor, and the criteria that search engines use to determine which pages to display keeps changing. It’s no wonder that more and more companies are turning to third-party SEO consultants, agencies and companies to get help and to ensure that they are consistently using SEO best practices. For more help with SEO check out our 2107 Guide to SEO. How Not to Choose an SEO Consultant How do you find a great SEO company? You...
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How to Rent a Media Database Through a PR Agency

In the classic book, The 22 Immutable Laws of Branding, authors Al Ries and Laura Ries make the case that public relations (PR) is the key to building a powerful brand. Their mantra is “PR builds brands, advertising protects them.” The reasoning is that people believe what others say about a brand in third-party media more than they believe promotional material from a company. Getting lots of press coverage creates a perception of leadership and quality that advertising can’t buy. Once that perception is established, advertising protects the brand by making it very expensive for another company to try to...
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Why You Might Need an SEO Audit

If you rely on your website to generate leads and sales and are concerned about your search engine optimization (SEO) results, it might be time for an SEO audit. According to SEO experts at GotchSEO, “SEO audits are the single best way to figure out why you’re not getting SEO results.” It’s a Good Kind of Audit Many people have an aversion to the term “audit.” In conjures up frightening images of surly government agents determined to find expensive flaws in your taxes. But an SEO audit is a not something to be afraid of, especially if your search rankings...
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Yes, You Need and SEO Audit, Here’s Why.

Why-you-need-SEO-Audit
Businesses that haven’t assessed their website’s search engine optimization (SEO) performance might want do to so. A recent report from the search marketing experts at SEMrush found that the factors influencing search engine results--ranking factors used to determine which pages rise to the top of search results--have changed. Businesses that thought they had their SEO covered may want to take a look with a fresh SEO audit of their websites. To learn more about what an SEO audit involves and how much it might cost, visit our SEO Audit service page. Changing SEO Ranking Factors SEMrush analyzed the top 100...
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Is SEO Still Relevant? SEMrush Ranking Factor Study 2.0

Is-SEO-Still-Relevant
SEMrush just released a new study of search engine ranking factors. Ranking factors are the signals that Google and others watch to determine what search results to display when someone enters a question or keywords. Google wants show the most relevant and helpful content, but how does it decide which content is most relevant and helpful? In this study, Ranking Factors Study 2.0, the SEMrush team analyzed the results of 600,000 keywords and the first 100 results from each keyword against a list of alleged ranking factors.  “To reveal the importance of these factors, we applied a machine learning algorithm...
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SEMrush Study Finds Most Powerful Influencers of Search Rankings

SEMrush Study Best Practices
In a previous blog we took a look at SEMrush’s latest study of SEO ranking factors. “Ranking Factors Study 2.0,” analyzed the top 100 search results for 600,000 keywords and found the common SEO practices among the top ranking sites. Direct Traffic Boosts Search Rankings To cut to the chase, the most influential ranking factor is direct visits to a website. This means that Google gives your site extra credit if people don’t search for it at all--they just go straight to your site. “Direct website traffic is the most influential ranking factor,” the study said. “That is, when many...
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Why Use a Marketing Agency for Web Design

Why-Use-a-Marketing-Agency-for-Web-Design
If you’re looking build a new website or to redesign an existing site for your business, there are a number of good reasons to engage a full-service marketing agency instead of a freelance web developer or an agency that only does website design. Websites are, increasingly, business-critical assets that attract your target audience, qualify and nurture leads, and many cases sell products. They are integral to the marketing strategy of most businesses and require more than great development skills. For more on the many important things that go into building an effective website for sales and marketing, check out the...
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How to Choose an Inbound Marketing Agency for IT Businesses

Why-Use-a-Marketing-Agency-for-Web-Design
We work with several Information Technology (IT) services businesses. These are companies that help businesses choose, install, operate and maintain computer networks and internet services for businesses. Large IT service businesses manage large data centers and, more recently, help companies move and optimize operations on Infrastructure as a Service (IaaS) platforms like the AWS cloud. Inbound Marketing Opportunity More and more companies are looking to outsource more IT services--as much as 100 percent when it comes to cloud migrations. This is a textbook business case for inbound marketing, which aims to help businesses get found by customers looking online for...
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