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SEOStrategy

How to Frame Your Website Content for Effective SEO

Organic search is an essential part of any lead generation strategy. Businesses need to be found online and SEO can make the difference between showing up on page 1 rather than page 4. The key is quality, relevance, and unique solutions.  SEO is competitive. There are millions of websites and…
Jared Klebanow
May 21, 2020
Guide to PRPublic RelationsStrategy

What is a Media Database?

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Public relations is all about getting press coverage for your company and product, and managing press relationships when good news and bad news happens. With the proliferation of media outlets, knowing who is writing about your…
Alaniz
January 20, 2017
Guide to PRPublic RelationsStrategy

How and When to Use a Wire Service

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Press release wire services have traditionally been the go-to channel for widespread press release distribution to search engines, top publications, and national newsrooms. The largest service providers for wire releases include PRWeb, PRNewswire, BusinessWire, and MarketWired.…
Alaniz
January 23, 2017