Category

Lead Gen

Closing the Loop Between Marketing and Sales

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This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Closed loop marketing is the holy grail of sales for most companies. It means that you can track every dollar of revenue back to marketing initiatives to determine ROI. Customer Relationship Management (CRM) software has been a must-have for businesses that are serious about growth. Managing contacts, know where they are in the purchasing process, centralizing communications and logging all pre- and post-sales activities help companies take better care of their customers. In recent years, marketing automation platforms have helped marketers similarly manage and control the...
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Introduction to the Inbound Marketing Framework

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This blog post is part of “The Ultimate Guide to Lead Generation” blog series. The inbound marketing framework is a lead generation system designed to help businesses engage people as they look for solutions to their business and personal problems. The framework is aligned with the inbound marketing strategy, which recognizes the three stages of a buyer’s journey: an awareness that the buyer has a problem, consideration of various solutions, and a decision to purchase the solution that the buyer has decided is the right one. Source: HubSpot The inbound marketing framework is divided into three corresponding stages: attract people...
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Introduction to the Buyer’s Journey

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Inbound marketing is a term that refers to a marketing strategy developed in response to how the Internet has fundamentally changed the way people buy everything from books to farm machinery. They research online long before they will contact a company. Read on or watch the video to learn more. So what is a company to do? Buyers don’t look to traditional channels nearly as much as they used to--ads, telemarketing, direct mail--these all interrupt people, usually when they are not shopping. OK, maybe once a...
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2017 Lead Generation Technology Stack

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This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Technology for lead generation has come a long way in the past decade. From the early days of contact databases, bulk email and basic websites, we are now able to perform advanced targeting, segmentation, scoring and personalization to attract, convert and close new business in ways that delight rather than hassle prospects. The goal is to identify and communicate with target audiences as they search for solutions to their business and personal problems. If you’re new to lead generation technology, here is a basic overview of...
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How to Choose an Inbound Marketing Agency

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This blog post is part of “The Ultimate Guide to Lead Generation” blog series. In less than a decade, inbound marketing has grown from a novelty for online businesses to a requirement for just about any business. That’s because the way people buy things has changed. Whether purchasing complex manufacturing equipment or the latest bestseller, just about everyone researches online to gather information and see others’ recommendations and ratings before contacting a supplier or making a purchase. Inbound marketing is the process of getting found for those buyers searching for the solutions you offer. Can You Do Inbound Yourselves? Inbound...
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Digital Marketing Agency Checklist

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This blog post is part of “The Ultimate Guide to Lead Generation” blog series. If you’re considering hiring a digital marketing agency to help you grow your business, you’ll have plenty of options to choose from. Finding the right partner can be challenging, and sometimes it’s just a matter of comfort and cultural fit, not specific capabilities. But it is critical know that an agency has the right people, processes and experience in place to give what you need to succeed. Here is a checklist that can help you compare agencies. What is the agency’s pricing structure? You’ll want pricing...
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2017 Guide to the Marketing Agency Landscape

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This blog post is part of “The Ultimate Guide to Lead Generation” blog series. If you are struggling to succeed at marketing in the digital age, you’re not alone. A 2016 report published by SmartInsights found that 47 percent of businesses are attempting to do digital marketing with no strategy. If not a recipe for disaster, it’s a recipe for an inefficient use of time and money. What business can afford that? The good news is that there are many resources out there to help you. From online guides and training videos, to marketing agencies that specialize in various parts...
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SEO for 2017: How Search Engines Work, How People Use Them, and Why SEO Matters

This blog post is part of “The Ultimate Guide to Lead Generation” and "The Ultimate Guide to SEO" blog series. You can also check our premium B2B SEO services to accelerate your traffic, leads, and sales. When approaching SEO it is  import to understand how search engines work, and what they are looking for, and how people use them. This is what SEO is really all about.  According to the SEO experts at MOZ, “Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they've determined are the most...
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Think Like a Shrink: 4 Psychological Principles Power Content Marketing

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This blog post is part of “The Ultimate Guide to Lead Generation” blog series. If you watched Mad Men, you might be alarmed by how marketers can manipulate our minds, teaching us what to want in order to feel good about ourselves, and then selling us those products. There is no doubt that understanding human psychology can be a huge advantage when it comes to marketing. But these days, buyers are much less likely to be manipulated because most research facts online to validate claims before responding ads or other offers. At the same time, it is possible to use...
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How to Make Adwords Work Better for Your Business

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This blog post is part of “The Ultimate Guide to Lead Generation” blog series. A common mistake marketers make is that they assume that organic traffic is better than paid traffic. Organic traffic is what comes to you naturally as people search, either for your company or for the type of product or solution you offer. They see your content in the search results and the click to visit your site. Paid traffic is the kind that comes when you buy an ad on Google or some other platform. That ad appears when a certain keyword is entered in a...
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