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Lead Gen

Inbound MarketingLead GenSales

Closing the Loop Between Marketing and Sales

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Closed loop marketing is the holy grail of sales for most companies. It means that you can track every dollar of revenue back to marketing initiatives to determine ROI. Customer Relationship Management (CRM) software has been…
Alaniz
March 16, 2017
Inbound MarketingLead Gen

Introduction to the Inbound Marketing Framework

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. The inbound marketing framework is a lead generation system designed to help businesses engage people as they look for solutions to their business and personal problems. The framework is aligned with the inbound marketing strategy, which…
Alaniz
April 10, 2017
Inbound MarketingLead Gen

Introduction to the Buyer’s Journey

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Inbound marketing is a term that refers to a marketing strategy developed in response to how the Internet has fundamentally changed the way people buy everything from books to farm machinery. They research online long before…
Alaniz
April 10, 2017
Inbound MarketingLead Gen

2017 Lead Generation Technology Stack

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Technology for lead generation has come a long way in the past decade. From the early days of contact databases, bulk email and basic websites, we are now able to perform advanced targeting, segmentation, scoring and…
Alaniz
April 10, 2017
Inbound MarketingLead Gen

How to Choose an Inbound Marketing Agency

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. In less than a decade, inbound marketing has grown from a novelty for online businesses to a requirement for just about any business. That’s because the way people buy things has changed. Whether purchasing complex manufacturing…
Alaniz
April 25, 2017
Digital MarketingLead Gen

Digital Marketing Agency Checklist

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. If you’re considering hiring a digital marketing agency to help you grow your business, you’ll have plenty of options to choose from. Finding the right partner can be challenging, and sometimes it’s just a matter of…
Alaniz
April 25, 2017
Inbound MarketingLead Gen

2017 Guide to the Marketing Agency Landscape

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. If you are struggling to succeed at marketing in the digital age, you’re not alone. A 2016 report published by SmartInsights found that 47 percent of businesses are attempting to do digital marketing with no strategy.…
Alaniz
April 26, 2017