Lead Gen Archives - Page 3 of 4

Digital Marketing Inbound Marketing Lead Gen

Why Truth is the Best Content Marketing [Tips]

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Truth is the best content marketing, especially inbound marketing for the business to business world. What does this mean? It’s not about truth in a preachy way. It means that the best way to attract qualified…

AlanizJune 19, 2015

Digital Marketing Inbound Marketing Lead Gen

What is marketing automation and why you should care

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Marketing automation—if you haven’t heard of it, it’s time to get yourself educated (before you have to mumble into your shirt when you boss asks you about it). What is it? Well, it’s the love child…

AlanizApril 1, 2015

Digital Marketing Inbound Marketing Lead Gen

How Hubspot changed my life

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. I was working for a small company with a big vision—to change the world with a new kind of industrial laser that can machine without heat. It can remove material—any material from metal to plastic to…

AlanizMarch 30, 2015

hot to measure-success-of-online-advertising

Advertising Digital Marketing Lead Gen

How to Measure the Success of Online Advertising

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Billions of dollars are made each year from online advertising. According to the Interactive Advertising Bureau, companies captured $23.1 billion from online advertising in the first half of 2014.* This is a record high and a…

AlanizDecember 19, 2014

Advertising Digital Marketing Lead Gen

How to Improve Retargeting With Inbound Marketing

This blog post is part of “The Ultimate Guide to Lead Generation.” blog series. Retargeting is like playing with a dog that really love to play. Loves to play so much, that when your finished it follows you everywhere until you play again. The dog's persistence may get you to play again,…

AlanizDecember 12, 2014

Marketing Automation Platform SharpSpring

Digital Marketing Lead Gen

The 5 Most Valuable Features of SharpSpring’s Marketing Automation Platform

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Hubspot, Marketo, Pardot, Oracle Eloqua are the heavy hitters of the marketing automation world and are widely considered the best marketing automation platforms. While they share many similarities, each have features that make them unique which…

AlanizOctober 30, 2014

Digital Marketing Inbound Marketing Lead Gen

SharpSpring Review: How Much Should Marketing Automation Cost?

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Hubspot, Pardot, and Marketo watch out! SharpSpring is the X factor in the marketing automation game right now and is making tracks across the industry with their platform, dynamic features, and capped pricing model. Today’s marketing…

Andrew EricksonOctober 1, 2014

Digital Marketing Inbound Marketing Lead Gen

Marketing Automation—Do you need it?

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. It wasn't long ago that marketing automation was an expensive enterprise application reserved for large established companies. Now it's a marketing necessity and high-rev sales machine for companies of all sizes. It's estimated that 80 percent…

Andrew EricksonSeptember 29, 2014

Digital Marketing Inbound Marketing Lead Gen

Visitor Intelligence – How to See Who is Visiting Your Website

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. For every 100 visitors to your site, only two or three will identify themselves. The other 97 will move on without a trace and most website owners will never know they were there. A short time…

Andrew EricksonJuly 31, 2014

Digital Marketing Inbound Marketing Lead Gen

An Introduction to Lead Scoring and Segmentation

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. As marketers, a major part of our job is to generate leads for our company. Leads represent opportunities. Opportunities convert into customers. And more customers means more revenue. Mission accomplished! Ironically--as we get more and more…

Andrew EricksonJune 11, 2014