Category

Inbound Marketing

16 Ways to Save Money On HubSpot in 2020 – Secret Discounts, Savings, and Freebies

hubspot review: is it worth the money
In the past, HubSpot’s pricing model was often a sizable investment for companies, and in many cases was outright cost prohibitive - especially for small businesses or businesses with a huge database and relatively low lead value. The good news is that HubSpot has redesigned its whole pricing structure to a Freemium model with very modest paid entry points for Starter versions of its Sales, Marketing, and Service products. Fortunately, if you’re considering purchasing one of HubSpot’s Pro or Enterprise products, there are a bunch of tips and tricks on how you can save money.   Get Your Onboarding Fees...
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How to Choose an Inbound Marketing Agency for IT Businesses

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We work with several Information Technology (IT) services businesses. These are companies that help businesses choose, install, operate and maintain computer networks and internet services for businesses. Large IT service businesses manage large data centers and, more recently, help companies move and optimize operations on Infrastructure as a Service (IaaS) platforms like the AWS cloud. Inbound Marketing Opportunity More and more companies are looking to outsource more IT services--as much as 100 percent when it comes to cloud migrations. This is a textbook business case for inbound marketing, which aims to help businesses get found by customers looking online for...
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How to Choose an Inbound Web Design Agency

How to Choose an Inbound Web Design Agency
If you’re building a website with inbound marketing strategies and tools to attract visitors to your website and nurture them from visitor to lead to opportunity to customer, you’ll want to work with a web design agency that understands inbound marketing. That’s a bit different than an inbound marketing agency that occasionally does web design--your inbound strategy and your website should be tightly intertwined. There are a few things to look for to discover if a web design agency understands and can enhance your inbound marketing strategy. They do inbound themselves. The best sign that a web design firm understands...
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How Marketing Can Help Sales Close Deals Faster

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“I’m so glad I found you.” Those are the words that companies want to hear from customers when they make a purchase. Customers are paying for your product or service because it helps them solve a critical personal or business problem. The value you deliver far exceeds the price that they pay. You make a profit, the customer is thrilled. And you close. Fast This should be the shared goal of sales and marketing, because, in the world of digital marketing, one team cannot succeed without the other. Digital Marketing Digital marketing is all about creating this kind of customer...
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How to Use Data to Hire Better Salespeople

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You could say that HubSpot wrote the book on software sales training. The company’s Chief Revenue Officer Mark Roberge wrote one, called The Sales Acceleration Formula. In the book, Mark documents how he used data to come up with a solid predictor of a salesperson’s potential and performance. Top 5 Super Traits After all this analysis, Roberge and his team extracted five qualities that they believe, based on their data, predict success in any sales organization. We’ll call these Super Traits: Coachability Curiosity Prior Success Intelligence Passion Mark measures coachability by how candidates respond to critical feedback. Curiosity is important...
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Marketing-Sales Collaboration Fills the Funnel with Better Leads

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This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Sales and marketing teams in many companies are locked into a kind of cold war--sales doesn’t think marketing hosts swanky events and spends big bucks on creative campaigns; while marketing thinks salespeople are over compensated and all about themselves. It doesn’t have to be this way. In fact, it can’t be this way if a company is to succeed in today’s economy. Marketing and sales can and must work together to optimize lead generation and revenue flow and one team can’t do it without the other....
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Sales and Marketing: Share the Funnel to Move the Funnel

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This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Digital marketing recognizes how the way people buy products has changed. Search engines have become so useful in helping people find information and solutions on their own, that the vast majority of B2B and B2C buyers research companies, products, and solutions before deciding to contact of a supplier. According to Google, B2B buyers make an average of 12 searches before contacting a company. Digital marketing is all about engaging buyers in this process--creating web pages and offers that will help buyers find the right solution. With...
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The Sales Acceleration Formula: Engineering Your Sales Team

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In his book, The Sales Acceleration Formula, HubSpot’s first sales leader Mark Roberge comes pretty close to delivering the promise of the book--a scientific formula for building a successful sales team. He doesn’t actually present a formula that will work for every company or business, but he does explain how any company can create their own formulaic sales development program. Roberge is an engineer, and it shows in his approach to building HubSpot’s sales organization. He didn’t rely on motivational speeches, but on “data, technology, and inbound selling” in four key areas: Sales Hiring Sales Training Formula Sales Management Demand-Generation...
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Use Sales Team to Create Buyer Personas and Better Conversion Rates

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This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Buyer personas are at the heart content marketing. Buyer personas are detailed profiles of a company’s idea customers, the ones most likely to want and need a company’s product or service. The idea is that marketers must absolutely understand the language these people use, the sources of information they trust, the pain they feel and the tasks they absolutely must achieve in order to be successful. Only then will you be able to create website content and offers that attract, engage, and convert them with your...
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