Skip to main content
Category

Inbound Marketing

Alaniz Featured on HubSpot Blog - 8 Reasons Super Specialized Companies Should Embrace Inbound
Alaniz Featured on HubSpot Blog: 8 Reasons Super Specialized Companies Should Embrace Inbound Alaniz Media CoverageDigital MarketingInbound Marketing

Alaniz Featured on HubSpot Blog: 8 Reasons Super Specialized Companies Should Embrace Inbound

This article was written by Bill Peatman of Alaniz Marketing and was originally featured on the HubSpot Blog.  “People don’t shop for our products online.” I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology…
Alaniz
September 5, 2017
Alaniz on CIO - Top 4 marketing automation tools and why youll love them
Alaniz Featured on CIO.com: Top 4 marketing automation tools and why you’ll love (and hate) them Alaniz Media CoverageDigital MarketingInbound Marketing

Alaniz Featured on CIO.com: Top 4 marketing automation tools and why you’ll love (and hate) them

This article originally appeared on CIO.com. Modern marketing isn't just about funnels and conversions. Really, it's all about the tools. Hundreds of SaaS marketing tools exist that are designed to handle everything from scheduling tweets to helping marketers better understand their audiences. To determine which tools are worth the money,…
Alaniz
September 5, 2017
Alaniz Featured on Databox - 22 HubSpot Features That Users Can’t Live Without
Alaniz Featured on Databox: 22 HubSpot Features That Users Can’t Live Without Alaniz Media CoverageInbound Marketing

Alaniz Featured on Databox: 22 HubSpot Features That Users Can’t Live Without

This article originally appeared on Databox.com. According to the users we surveyed, nothing makes growing traffic, leads and sales more possible and easier than HubSpot does. To build an inbound marketing machine, you need to attract, capture, track and close qualified leads as they move from awareness to purchase. The…
Alaniz
September 5, 2017
sales-team
How to Get Sales-Qualified Leads for Manufacturing Companies Inbound MarketingSales

How to Get Sales-Qualified Leads for Manufacturing Companies

If you’re head of sales for a manufacturing company, you know that keeping your sales funnel full and your sales team busy with qualified opportunities are serious challenges. Both are challenging for two reasons. First, most manufacturing products like CNC equipment, tooling, and automation equipment is expensive and the sales…
Alaniz
October 20, 2016
outsource-marketing
Startups Get Better Marketing Results, Faster, by Outsourcing Marketing Inbound MarketingSalesStrategy

Startups Get Better Marketing Results, Faster, by Outsourcing Marketing

The “build vs. buy” question of what companies should outsource and what they should take on as internal projects have expanded to marketing. The increasing specialization and sophistication of marketing in the age of search engine optimization, content marketing, and inbound marketing is leading many companies to ask whether to…
Alaniz
September 29, 2016