Inbound Marketing

Alaniz Featured on HubSpot Blog: 8 Reasons Super Specialized Companies Should Embrace Inbound

Alaniz Featured on HubSpot Blog - 8 Reasons Super Specialized Companies Should Embrace Inbound

This article was written by Bill Peatman of Alaniz Marketing and was originally featured on the HubSpot Blog.  “People don’t shop for our products online.” I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. Most have expensive custom products with long sales cycles and apply to a very narrow customer base. They figure few people are searching online for their products, so they don’t try too…

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Alaniz Featured on Top 4 marketing automation tools and why you’ll love (and hate) them

Alaniz on CIO - Top 4 marketing automation tools and why youll love them

This article originally appeared on Modern marketing isn’t just about funnels and conversions. Really, it’s all about the tools. Hundreds of SaaS marketing tools exist that are designed to handle everything from scheduling tweets to helping marketers better understand their audiences. To determine which tools are worth the money, we asked digital marketers to weigh in. Here are the top four marketing automation tools (in terms of votes) cited by our 28 respondents, along with a few alternative utilities that are also worth a look. 1) HubSpot HubSpot‘s marketing platform received the most votes (nine) by far, and pricing…

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Alaniz Featured on Databox: 22 HubSpot Features That Users Can’t Live Without

Alaniz Featured on Databox - 22 HubSpot Features That Users Can’t Live Without

This article originally appeared on According to the users we surveyed, nothing makes growing traffic, leads and sales more possible and easier than HubSpot does. To build an inbound marketing machine, you need to attract, capture, track and close qualified leads as they move from awareness to purchase. The fact that HubSpot lets you do all that in one product is a big plus. But, as we surveyed HubSpot customers and partners, we discovered users have fallen in love with individual features too. Favorite Features by Product To help you sort through the list, we divided the love-list up…

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Getting Started: Marketing for Startups Starts with SMART Goals


When you are starting a company, it can be difficult to know where to start. Sure, you know you need a website, and you’ll probably want to use direct email, and you’ll need to get your social network pages built. But those are tactics. What do you want these tactics to accomplish? How will you know if you’re succeeding? What can you change to get better? Get Smart You need to start with goals. As the old saying goes, if you don’t know where you’re going, any road can take you there. The best marketing goals are SMART–Specific, Measurable, Achievable,…

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