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Inbound Marketing

life-science-marketing
Inbound Marketing

9 Experts Give Digital Marketing Tips for Life Sciences

Life sciences and biotech businesses are not always on the cutting edge of digital marketing practices. Many feel that their products and services are so scientific and specialized that they don’t lend themselves to marketing channels like social networks and Facebook ads. At the same time, the evidence is indisputable…
Alaniz
September 14, 2016
startup-marketer
Inbound Marketing

Startup Marketers: We Feel Your Pain

I’ve been a marketing manager for five startups as an employee (and even more as a consultant), and it can be tough. Don’t get me wrong, it can also be a lot of fun. With a startup, everyone is contributing to the success of the company. You’re close to the…
Alaniz
August 31, 2016
calculating-cost
Inbound Marketing

How Much Does Marketing Cost for Manufacturing Companies?

How much does it cost? As a digital marketing agency, that’s among the first questions we hear when talking with clients. The question might be related to a new website, a PR campaign, a marketing automation infrastructure, or some other digital marketing project. It makes sense, of course. Corporate marketing…
Alaniz
August 24, 2016
Inbound Marketing

7 Questions to Ask When Choosing an Inbound Marketing Agency

Inbound marketing is becoming the norm, especially for businesses with products that involve what’s called a “considered purchase.” This means that it’s the type of product or service that people will do some research on before buying. OK, maybe that’s everything. Today, just about all of the research is done…
Alaniz
April 20, 2016
Hubspot COS
Digital MarketingInbound Marketing

Three Hidden Benefits of the Hubspot COS

HubSpot’s Content Optimization System (COS) promises a lot of features to make web development and inbound marketing faster, easier and more effective for HubSpot users. Building and managing your website with the same platform that you use to run inbound campaigns and to nurture leads can save time switching between…
Alaniz
December 23, 2015