Skip to main content
Category

SEO Strategy

Why Mobile-First Web Design More Important Than Ever

mobile-web-first-alaniz
This blog post is part of “The Ultimate Guide to Web Development” and "The Ultimate Guide to SEO" blog series. Mobile-first has been a mantra in online marketing for several years. The call for a mobile-first approach has been especially strong when it comes to website design. Because more searches are conducted on mobile devices than on computers, and because mobile search continues to grow faster than desktop or laptop search, it is imperative that websites not just replicate the desktop experience on mobile devices, but instead are optimized from the start for a remarkable mobile experience. Mobile Search Growth...
Read More

What You Need to Know About Web Hosting

web-hosting-alaniz
This blog post is part of “The Ultimate Guide to Web Development” and "The Ultimate Guide to SEO" blog series. Web hosting at many businesses is an afterthought. We are routinely contacted by companies that bought the cheapest hosting they could find when the business was small, and didn’t think about it again until something goes very wrong--the site gets hacked, infected or just plain crashes. Then they are frantic. Here’s why web hosting is critical to your business. Your Business Address In order to direct people to your website, it needs to have an address. That is your domain...
Read More

Website Performance Optimization Tools Overview

SEO Performance Optimization Tools

This blog post is part of “The Ultimate Guide to SEO” blog series. Many of our clients have done little in the way of SEO optimization when they come to us. We work mainly with B2B companies that are not selling online, and they don’t think about SEO like an e-commerce company that is living and dying by traffic and conversions. They may have hired a consultant when they built their websites, but then left their site untouched since. This can leave a bad taste in their mouths for their SEO consultants, as they haven’t seen value from the investment….

Read More

Website Performance Optimization: How We Supercharged Our WordPress Site

Search Engine Optimization_ Alaniz Marketing
This blog post is part of “The Ultimate Guide to Web Development” and "The Ultimate Guide to SEO" blog series. Our agency recently partnered with an SEO consultant to start upping our game in search for technical SEO services. We have a pretty strong base when it comes to getting found, producing content, and website SEO best practice, but that being said, it’s a different story to understand SEO as a technical expert versus an SEO savvy marketer. Our initial SEO audit came back with a solid grade and some good feedback. We had good on-page elements, a good backlink...
Read More

What Does an SEO Audit Measure?

What does an SEO Audit
This blog post is part of “The Ultimate Guide to SEO” blog series. The search engine has fundamentally changed the way people shop and the way marketers try to reach them. Some 92 percent of people research online as the first step in their search for solutions to personal and business problems. Search engine optimization, SEO, is the process web developers and marketers use to position themselves to get found by people looking for a business like theirs. At the same time, Google and other search engines are constantly tweaking the way they analyze and rank web pages in search...
Read More

Optimizing Website Code for SEO

Optimizing Website Code for SEO
This blog post is part of “The Ultimate Guide to SEO” blog series. One of the most overlooked aspects of SEO is code optimization. Because user experience is an increasing factor in search rankings, and because page speed is an important factor in user experience rankings, it is important to do all you can to accelerate web page loading times. Optimizing code can play a large role in increasing page speed. Website Code Minification In coding lingo, the word used to streamline code is “minification.” For example, if you test your page performance using Google’s PageSpeed Insights, you might see...
Read More

How Content Delivery Networks Boost SEO and Revenue

Content Delivery Networks
This blog post is part of “The Ultimate Guide to SEO” blog series. A content delivery network (CDN) is a large distributed system of servers deployed in geographically distributed data centers to ensure that your site loads fast from anywhere in the world. The result is that content loads faster because copies of it are stored closer to the end-user, and your site easily adjusts to traffic spikes because the global network of servers shares the traffic load. According to Builtwith, more than 40 percent of the top 10,000 websites use a CDN, while just 3 percent of the entire...
Read More

How to Optimize Images for Faster Website Performance

How to Optimize Images for Faster Web Performance
This blog post is part of “The Ultimate Guide to SEO” blog series. Images make a web page more vivid and understandable, and will improve your SEO by engaging readers and helping explain what your web page is about--if the images are implemented properly. Two of the most important ways to optimize images for search are to properly name and tag the images and to compress the images for faster page speed. Naming and Tagging Website Images Once you’ve found the right image for your website (legally--see our blog on stock photography image rights), it is first important to describe...
Read More

How to Increase Website Speed with Browser Caching

How to Increase Website Speed
This blog post is part of “The Ultimate Guide to SEO” blog series. Website performance is critical for most businesses. Poor performance has been linked to decreases in revenue for e-commerce sites and to degraded SEO for all sites. If you rely on your website for traffic, leads or sales, you’ll want to make sure you’ve optimized your site for a fast, smooth user experience. Google PageSpeed Insights is an easy-to-use tool to provide a quick analysis of your site’s speed, a critical factor in website performance. Slow pages tend to get abandoned quickly, often before they fully load, hence...
Read More

How to Accelerate the Mobile Experience with AMP

How to Accelerate Mobile Experience with AMP
This blog post is part of “The Ultimate Guide to SEO” blog series. The Accelerated Mobile Pages Project (AMP) is an online publishing format, originally created by Google as an alternative to Facebook's Instant Articles. It’s a way to optimize web pages for mobile browsing using a special code--AMP-HTML. AMP allows pages to load much faster on mobile devices by stripping out excess code and storying pages in a special AMP cache that allows the pages to be served faster. You can see pages that are using AMP in the search engine results pages (SERPS) on your phone or tablet....
Read More