Category

SEO

How to Find a Great SEO Company

How to find a great SEO Company
Search engine optimization (SEO) is getting harder every day. Optimizing websites, pages and content to rank high in search engine results is a fiercely competitive endeavor, and the criteria that...
Read More

Alaniz Featured on Moz: The Coming Integration of PR and SEO

Alaniz on Moz - The Coming Integration of PR and SEO

This article was originally published on Moz. Earlier this year, I published a Moz post that aimed to introduce the basic principles of public relations that SEOs and digital marketers, I argued, need to know. (Specifically, the post was on media relations and story-pitching as a means of getting coverage and “earning” good links.) Following the positive response to the post, Moz invited me to host a recent Mozinar on the integration of PR and SEO. ( You can listen to it and download the slides here for free!) As a former print journalist who later became a digital marketer, I love to…

Read More