Alaniz Featured on Outbrain Blog: Mobile Search: Getting Found as a Locally-Focused Business

Alaniz on Outbrain - Mobile Search - Getting Found as a Locally-Focused Business

This article was written by Bill Peatman of Alaniz Marketing and was originally featured on the Outbrian Blog. The mobile revolution is here and mobile search has changed the game in content marketing in two primary ways. First, more people now consume content on mobile devices than from computers and laptops. Secondly, Google started rewarding mobile optimized sites and penalizing sites that aren’t mobile-friendly, downgrading them in search results. Never forget mobilegeddon. Both of these developments mean businesses need to be successful at mobile content marketing to be successful at content marketing. Period. Your great content is only going to perform…

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Alaniz Featured on Moz: The Coming Integration of PR and SEO

Alaniz on Moz - The Coming Integration of PR and SEO

This article was originally published on Moz. Earlier this year, I published a Moz post that aimed to introduce the basic principles of public relations that SEOs and digital marketers, I argued, need to know. (Specifically, the post was on media relations and story-pitching as a means of getting coverage and “earning” good links.) Following the positive response to the post, Moz invited me to host a recent Mozinar on the integration of PR and SEO. ( You can listen to it and download the slides here for free!) As a former print journalist who later became a digital marketer, I love to…

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