Category

SEO

Alaniz Featured on Moz: The Coming Integration of PR and SEO

Alaniz on Moz - The Coming Integration of PR and SEO

This article was originally published on Moz. Earlier this year, I published a Moz post that aimed to introduce the basic principles of public relations that SEOs and digital marketers, I argued, need to know. (Specifically, the post was on media relations and story-pitching as a means of getting coverage and “earning” good links.) Following the positive response to the post, Moz invited me to host a recent Mozinar on the integration of PR and SEO. ( You can listen to it and download the slides here for free!) As a former print journalist who later became a digital marketer, I love to…

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Alaniz Featured on Outbrain Blog: Mobile Search: Getting Found as a Locally-Focused Business

Alaniz on Outbrain - Mobile Search - Getting Found as a Locally-Focused Business

This article was written by Bill Peatman of Alaniz Marketing and was originally featured on the Outbrian Blog. The mobile revolution is here and mobile search has changed the game in content marketing in two primary ways. First, more people now consume content on mobile devices than from computers and laptops. Secondly, Google started rewarding mobile optimized sites and penalizing sites that aren’t mobile-friendly, downgrading them in search results. Never forget mobilegeddon. Both of these developments mean businesses need to be successful at mobile content marketing to be successful at content marketing. Period. Your great content is only going to perform…

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SEO for 2017: What are On-Page and Off-Page SEO

seo-2017-alaniz
This blog post is part of “The Ultimate Guide to Lead Generation” and "The Ultimate Guide to SEO" blog series. You can also check our premium B2B SEO services to boost your traffic, leads, and sales. Google and other search engines look for specific elements on web pages that are common to just about every page. There are formatting elements on pages, image elements and keywords that search engines index and use to decide the relevance of a page or blog to a user’s search query. There are other factors such as the popularity of the page, the number, and...
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SEO for 2017: User Experience and Other Ranking Criteria

seo-2017-alaniz
This blog post is part of “The Ultimate Guide to Lead Generation” and "The Ultimate Guide to SEO" blog series. You can also check our premium B2B SEO services to boost your traffic, leads, and sales. User experience, or UX, has become the watchword for SEO in recent years. Search engines, especially Google, work very hard to get people exactly what they are looking for as quickly as possible because happy users will come back, search more, and see more ads. Marketers are aligning their content accordingly, trying to create helpful pages that thoroughly answer questions and solve problems. Site Performance...
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SEO for 2017: The Case for Great Content

This blog post is part of “The Ultimate Guide to Lead Generation” and "The Ultimate Guide to SEO" blog series. You can also check our premium B2B SEO services to accelerate your traffic, leads, and sales. There’s been debate in the world if digital marketing about whether that art or science of SEO is more important. The science of SEO involves aligning your off-page and on-page search terms--keywords, meta titles and descriptions, alt tags and more. The art of SEO involves creating content that people actually want to read and share. Because the science of SEO is pretty well understood and...
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