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Alaniz Media Coverage

Alaniz Featured on Moz: The Coming Integration of PR and SEO

Alaniz on Moz - The Coming Integration of PR and SEO

This article was originally published on Moz. Earlier this year, I published a Moz post that aimed to introduce the basic principles of public relations that SEOs and digital marketers, I argued, need to know. (Specifically, the post was on media relations and story-pitching as a means of getting coverage and “earning” good links.) Following the positive response to the post, Moz invited me to host a recent Mozinar on the integration of PR and SEO. ( You can listen to it and download the slides here for free!) As a former print journalist who later became a digital marketer, I love to…

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Alaniz Featured On HubSpot Blog: 6 Features That Make Premium Web Hosting Worth the Money

Alaniz Featured on HubSpot - 6 Features that Make Premium Web Hosting Worth the Money

This post was originally featured on the HubSpot Blog. One morning, I opened the website of a company I worked for, and it was gone. Completely gone. There was nothing there but a profane salutation in Russian. The site had been built by employees in the IT department. They were no longer with the company. I called IT to see if we could restore the site. They didn’t even know where it was hosted. After several hours of frantic emails and phone calls, we discovered that our site was hosted on one of those off-the-shelf, $9.99 per month retail hosting services and there…

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Alaniz Featured on HubSpot Blog: 8 Reasons Super Specialized Companies Should Embrace Inbound

Alaniz Featured on HubSpot Blog - 8 Reasons Super Specialized Companies Should Embrace Inbound

This article was written by Bill Peatman of Alaniz Marketing and was originally featured on the HubSpot Blog.  “People don’t shop for our products online.” I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. Most have expensive custom products with long sales cycles and apply to a very narrow customer base. They figure few people are searching online for their products, so they don’t try too…

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Alaniz Featured on Outbrain Blog: Think Like Google II: Answer the Question

Alaniz on Outbrain - Think Like Google

This article was written by Bill Peatman of Alaniz Marketing and was originally featured on the Outbrian Blog. In the first article from our series on how to Think Like Google, we tackled improving search results by leveraging the most important changes and updates around how Google ranks web pages. It’s very simple. Google loves what searchers love, and their primary goal is to help people find exactly what they’re looking for as quickly is possible. Oftentimes, that includes answering reader questions, which is why this next post will be dedicated to helping content creators do just that. Your Content is the Answer…

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Alaniz Featured on Outbrain Blog: Think Like Google: Adapting Our Content for Better UX

Alaniz on Outbrain - Think Like Google - Adapting Our Content for Better UX

This article was written by Bill Peatman of Alaniz Marketing and was originally featured on the Outbrian Blog. You create and distribute content for consumption and shareability, right? So, you pick a topic your target audience cares about, create a brilliant new take on it, and post it to get found via organic search or through paid promotion efforts. People discover it, read it, and with that flows your traffic, leads, ad revenue–whatever you goals are. But, not so fast. Great content is only one factor in what makes people click and consume. One thing we’re learning from search engines is that…

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Alaniz Featured on Outbrain Blog: Busted! 5 Paid Traffic Myths for eCommerce Brands

Alaniz Featured on Outbrain Blog: Busted! 5 Paid Traffic Myths for eCommerce Brands

This article was written by Bill Peatman of Alaniz Marketing and was originally featured on the Outbrian Blog. The goal of content marketing is to inform audiences, engaging with them as they search for a solution to the problem your product solves. This requires being in the right place at the right time when they are in that moment of need, regardless of device-type or location. As a result, we invest a lot in search engine optimization (SEO) in an effort to get our content to rank high in the search engine result pages (SERPs) for keywords our ideal customers…

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Alaniz Featured on Outbrain Blog: Mobile Search: Getting Found as a Locally-Focused Business

Alaniz on Outbrain - Mobile Search - Getting Found as a Locally-Focused Business

This article was written by Bill Peatman of Alaniz Marketing and was originally featured on the Outbrian Blog. The mobile revolution is here and mobile search has changed the game in content marketing in two primary ways. First, more people now consume content on mobile devices than from computers and laptops. Secondly, Google started rewarding mobile optimized sites and penalizing sites that aren’t mobile-friendly, downgrading them in search results. Never forget mobilegeddon. Both of these developments mean businesses need to be successful at mobile content marketing to be successful at content marketing. Period. Your great content is only going to perform…

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Alaniz Featured on CIO.com: Top 4 marketing automation tools and why you’ll love (and hate) them

Alaniz on CIO - Top 4 marketing automation tools and why youll love them

This article originally appeared on CIO.com. Modern marketing isn’t just about funnels and conversions. Really, it’s all about the tools. Hundreds of SaaS marketing tools exist that are designed to handle everything from scheduling tweets to helping marketers better understand their audiences. To determine which tools are worth the money, we asked digital marketers to weigh in. Here are the top four marketing automation tools (in terms of votes) cited by our 28 respondents, along with a few alternative utilities that are also worth a look. 1) HubSpot HubSpot‘s marketing platform received the most votes (nine) by far, and pricing…

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Alaniz Featured on Databox: 22 HubSpot Features That Users Can’t Live Without

Alaniz Featured on Databox - 22 HubSpot Features That Users Can’t Live Without

This article originally appeared on Databox.com. According to the users we surveyed, nothing makes growing traffic, leads and sales more possible and easier than HubSpot does. To build an inbound marketing machine, you need to attract, capture, track and close qualified leads as they move from awareness to purchase. The fact that HubSpot lets you do all that in one product is a big plus. But, as we surveyed HubSpot customers and partners, we discovered users have fallen in love with individual features too. Favorite Features by Product To help you sort through the list, we divided the love-list up…

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Alaniz Featured in CIO Mexico: Las cuatro mejores herramientas de automatización de marketing

Alaniz Featured In CIO Mexico - Las cuatro mejores herramientas de automatizacion de marketing

This article originally appeared in CIO Mexico. El marketing moderno no solo trata de embudos y conversiones. En realidad, todo tiene que ver con las herramientas. Existen cientos de herramientas de marketing SaaS que están diseñadas para manejar todo, desde programar tweets para ayudar a que los comerciantes comprendan mejor a su público. Para determinar en qué herramientas vale la pena gastar, le pedimos a los profesionales del marketing digital que sopesen sus opciones. Aquí están las cuatro mejores herramientas de automatización de marketing (en términos de votos) citadas por nuestros 28 encuestados, junto con algunos servicios públicos alternativos que…

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