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All Posts By

Alaniz

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Company News

The PR Factor: A Guide to Winning Over Journalists

When you’re growing a company, you sometimes have to think like a detective — constantly seeking clues and piecing together information to solve the mystery of how to maintain relationships with your current clients and customers while creating relationships with new ones. To that end, most companies rely on marketing…
Alaniz
May 4, 2023
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Company News

Google Analytics is Turning Marketing on Its Head with GA4

Are you ready for a game-changer? Google Analytics 4 (GA4) is turning marketing analytics on its head, and our team of digital masterminds has dived right in to learn all there is to know. GA4 offers a variety of advanced abilities, and we are looking forward to implementing these changes…
Alaniz
April 6, 2023
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Company News

Six Things You Need to Know About Where ChatGPT Fits Into Marketing

Will ChatGPT replace human marketers? These days, the artificial intelligence (AI) writing tool ChatGPT by OpenAI is a hot topic of discussion in the marketing community. Many are wondering if AI will replace human marketers.  At Alaniz Marketing, we’re preparing today for the marketing landscape of tomorrow by embracing ChatGPT…
Alaniz
February 13, 2023
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Company News

Finding Success Through Effective Goal Planning

You have big goals; now what? You have some Big, Hairy, Audacious Goals (BHAGs), and everyone thinks they’re brilliant. But, now what? How do you ensure you can achieve them? That's where things get tricky. In this post, we'll walk through some tips for taking your goals from concept to…
Alaniz
January 31, 2023
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REVUP Podcast

Make more profit while working less with Marshall Doyle

Marshall Doyle, owner and President of Cal-Cert once had that mindset. “I did my own sales and marketing,” Marshall says. “I did my own janitorial; I did all kinds of stuff.” And then, one day, he realized that there was a better way. Since that time, he’s found great success…
Alaniz
August 12, 2022
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REVUP Podcast

The Power of Perseverance with Dave Buerger

He kept trying, and finally found something. But he had no idea how the only job he could find there would lead him to big things. That job was an entry-level marketing job in a credit union. Over the years, it became his career. “I was mainly doing direct mail…
Alaniz
July 22, 2022