Alaniz

When you’re growing a company, you sometimes have to think like a detective — constantly seeking clues and piecing together information to solve the mystery of how to maintain relationships with your current clients and customers while creating relationships with new ones. To that end, most companies rely on marketing…

Are you ready for a game-changer? Google Analytics 4 (GA4) is turning marketing analytics on its head, and our team of digital masterminds has dived right in to learn all there is to know. GA4 offers a variety of advanced abilities, and we are looking forward to implementing these changes…

Every year, more and more women break through the glass ceiling and establish themselves as successful business leaders. And, yet, it's not an easy journey. Thankfully, you don’t have to make the journey alone. Many successful women get there by getting advice from mentors, building a network of people who…

Will ChatGPT replace human marketers? These days, the artificial intelligence (AI) writing tool ChatGPT by OpenAI is a hot topic of discussion in the marketing community. Many are wondering if AI will replace human marketers.  At Alaniz Marketing, we’re preparing today for the marketing landscape of tomorrow by embracing ChatGPT…

You have big goals; now what? You have some Big, Hairy, Audacious Goals (BHAGs), and everyone thinks they’re brilliant. But, now what? How do you ensure you can achieve them? That's where things get tricky. In this post, we'll walk through some tips for taking your goals from concept to…

Alaniz Marketing is honored to announce that we are now certified as a woman-owned business (WBE) by the Women’s Business Enterprise National Council (WBENC). “WBENC’s stamp of approval is particularly meaningful because of their stringent certification process,” says Roxanne Alaniz, Principal of Alaniz Marketing. For the past 25 years, WBENC…

We are thrilled to share that Alaniz has been ranked in the San Francisco Business Times’ 2022 Top 100 Bay Area Woman-Owned and Top 100 Bay Area BIPOC (Black/Indigenous/People of Color)-Owned businesses lists. The lists recognize and rank the hottest Bay Area businesses in their fields, ranked by revenue.  Alaniz’s…