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alaniz

Why You Need to Incorporate Social Media into Your Marketing Strategy

Fan Engagement

Social media has become an essential component of any company’s digital marketing strategy. The benefits of social media are endless. You can build your brand awareness and loyalty, increase traffic and SEO ranking, and have a powerful tool for conversation amongst current and potential customers. Understanding who you want to be speaking to, what you should be talking about, and what social media channel is best to use can be a daunting task. Creating a Buyer Persona Before you begin to create a social media strategy, the most important detail to consider is your buyer persona. Buyer personas, as defined…

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Programmatic Buying is Transforming the Television Advertising Market

In 2017, programmatic digital display ad spending reached $32.56 billion and is projected to continue to grow rapidly throughout 2018, and hit $45 billion in spending by 2019 (Source: Digilant). Everyone’s talking about the rapid growth and success of programmatic buying that can be used to eliminate archaic buying processes. So what is it? Programmatic buying refers to an automated way of transacting media using a platform in which buyers and sellers of advertising space can then bid for that space. The way marketers have learned to manage digital advertising campaigns can now be applied to television advertising. Television remains…

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Alaniz Marketing Celebrates 10th Anniversary in New Office Space

Alaniz Marketing Celebrates 10th Anniversary in New Office Space Alaniz Offers Free Marketing Boot Camp and Office Incubation Space Novato, Calif. – May 17th, 2018 – Alaniz Marketing celebrates ten years in business at their new office space, 7250 Redwood Blvd in conjunction with the local Novato Chamber of Commerce and with live music, food, drinks and fun. Since their launch in 2008, Alaniz Marketing has taken a unique approach in growing their business and credits their success to the foundation of inbound marketing and helping companies succeed in the digital space. Alaniz Marketing provides cutting edge strategy, technology, and…

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