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Alaniz

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Company News

How to Do DEI Right: Three Brands to Follow and One to Avoid

In today's increasingly diverse world, diversity, equity, and inclusion (DEI) have become essential aspects of successful marketing campaigns. When implemented correctly, DEI can not only elevate your brand but also forge deep connections with your target audience. However, mishandling DEI can lead to disastrous consequences for your brand's reputation. In…
Alaniz
June 29, 2023
a collage of diverse faces
Company News

Navigating DEI: Finding the Right Balance

Everywhere you turn in today's world, you hear about DEI and the impact that it is having on companies. For small business owners, this can be intimidating. One wrong step on an issue this large and the backlash could severely harm your entire organization. Navigating the topic of DEI can…
Alaniz
June 7, 2023
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Company News

The PR Factor: A Guide to Winning Over Journalists

When you’re growing a company, you sometimes have to think like a detective — constantly seeking clues and piecing together information to solve the mystery of how to maintain relationships with your current clients and customers while creating relationships with new ones. To that end, most companies rely on marketing…
Alaniz
May 4, 2023
google analytics
Company News

Google Analytics is Turning Marketing on Its Head with GA4

Are you ready for a game-changer? Google Analytics 4 (GA4) is turning marketing analytics on its head, and our team of digital masterminds has dived right in to learn all there is to know. GA4 offers a variety of advanced abilities, and we are looking forward to implementing these changes…
Alaniz
April 6, 2023
human hand and robot hand holding a heart
Company News

Six Things You Need to Know About Where ChatGPT Fits Into Marketing

Will ChatGPT replace human marketers? These days, the artificial intelligence (AI) writing tool ChatGPT by OpenAI is a hot topic of discussion in the marketing community. Many are wondering if AI will replace human marketers.  At Alaniz Marketing, we’re preparing today for the marketing landscape of tomorrow by embracing ChatGPT…
Alaniz
February 13, 2023
business man pointing at chart data
Company News

Finding Success Through Effective Goal Planning

You have big goals; now what? You have some Big, Hairy, Audacious Goals (BHAGs), and everyone thinks they’re brilliant. But, now what? How do you ensure you can achieve them? That's where things get tricky. In this post, we'll walk through some tips for taking your goals from concept to…
Alaniz
January 31, 2023