All Posts By

Alaniz

5 reasons why your press relese dosent get picked up and what you can do to change that
5 Reasons Why Your Press Release Doesn’t Get Picked Up and What You Can Do to Change That Guide to PRPublic Relations

5 Reasons Why Your Press Release Doesn’t Get Picked Up and What You Can Do to Change That

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Create a newsworthy press release that appeals to media outlets by building relationships and making your outreach initiatives personal. It’s frustrating putting time and effort into creating a well thought out press release only to have…
Alaniz
December 15, 2014
4 reasons healthcare needs a digital makeover
4 Reasons Why Healthcare Needs a Digital Makeover Clinical Trial RecruitmentDigital MarketingInbound Marketing

4 Reasons Why Healthcare Needs a Digital Makeover

How healthcare institutions and medical practices can generate and drive traffic with a fully integrated, content rich, and patient-centric website. The healthcare industry has found itself under pressure to provide fully integrated, content rich, websites current and prospective patients have come to expect. With the recent changes made to healthcare…
Alaniz
October 31, 2014
Marketing Automation Platform SharpSpring
The 5 Most Valuable Features of SharpSpring’s Marketing Automation Platform Digital MarketingLead Gen

The 5 Most Valuable Features of SharpSpring’s Marketing Automation Platform

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Hubspot, Marketo, Pardot, Oracle Eloqua are the heavy hitters of the marketing automation world and are widely considered the best marketing automation platforms. While they share many similarities, each have features that make them unique which…
Alaniz
October 30, 2014
Penguin-Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda?Google-search-algorithm-update
Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda? Digital MarketingPublic Relations

Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda?

With Google’s Panda and Penguin search algorithm updates discrediting backlinks provided by sending press releases, is it still worth it to send them? The challenge in marketing today is keeping up with the ever-changing trends, which includes keeping up with the worth of a press release. Before Google released its…
Alaniz
October 30, 2014
How Much Does a Website Cost? Understanding The Key Cost Drivers
How Much Does a Website Cost? Understanding The Key Cost Drivers Web Development

How Much Does a Website Cost? Understanding The Key Cost Drivers

A website's cost can be difficult to calculate. Technology has advanced to the point where websites range in price from $100 "do-it-yourself" projects, to projects that cost well over $100k and require an entire team of highly skilled individuals. The difference between the two extremes is the amount of time and expertise invested to important website development tasks. These…
Alaniz
October 27, 2014
Social Media’s Impact on ROI: 4 Ways to Generate a Positive Return
Social Media’s Impact on ROI: 4 Ways to Generate a Positive Return Digital MarketingInbound Marketing

Social Media’s Impact on ROI: 4 Ways to Generate a Positive Return

It is no secret that establishing a presence on social media is a best practice for businesses of all sizes. Social media channels such as Facebook and Twitter offer unique brand-to-user connections that, if leveraged properly, can seriously impact your bottom line. This being said, many people have a false perception…
Alaniz
October 20, 2014