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Guide to PR

Guide to PRPublic RelationsStrategy

What is a Media Database?

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Public relations is all about getting press coverage for your company and product, and managing press relationships when good news and bad news happens. With the proliferation of media outlets, knowing who is writing about your…
Alaniz
January 20, 2017
Guide to PRPublic RelationsStrategy

How and When to Use a Wire Service

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Press release wire services have traditionally been the go-to channel for widespread press release distribution to search engines, top publications, and national newsrooms. The largest service providers for wire releases include PRWeb, PRNewswire, BusinessWire, and MarketWired.…
Alaniz
January 23, 2017
Guide to PRPublic RelationsStrategy

5 Reasons Not to Issue a Press Release

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Companies often issue press releases that should not be released--either because the news is not really news, or because a wire service is not the best way to reach actual journalists and other influencers. There are…
Alaniz
January 23, 2017
Guide to PRPublic RelationsTradeshow

Trade Show PR Checklist

PR can be extremely helpful in getting the attention of the media in a way that generates buzz and booth traffic, but large trade shows journalists and publications are bombarded with press releases. This makes it challenging to get their attention.
Alaniz
February 1, 2017
Guide to PRPublic RelationsStrategy

How to Use HARO to Get Media Coverage

HARO, which stands for Help A Reporter Out, is a free program run by media database giant Cision that reverses the traditional PR relationship. While Cision’s stalwart media database gives PR pros access to journalists and publications in order to build lists to pitch stories, HARO allows journalists to pitch…
Alaniz
February 1, 2017