Trying to get media coverage for a company, product or event is more challenging than ever. The Internet has spawned hundreds of thousands of media outlets–from bloggers with large followings to major news publications. The competition to reach these writers and journalists is fierce.
Every company wants to know when it is being written about, blogged about, tweeted about and any other form of media coverage. Tracking the hundreds of thousands of media outlets unleashed by the web and social media is nearly impossible to do without sophisticated, expensive media monitoring platforms.