Category

Guide to PR

Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic!

Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic!
This blog post is part of “The Ultimate Guide to Public Relations” blog series. Where would be the best place for journalists, PR pros, and other communicators to interact, share insights, pick up the new info they need to get the inside scoop, write a good story, meet deadlines, and communicate something that's worth reading and repeating? A pretty popular step in that direction would be Twitter. You can't necessarily catch all of the latest news on your own, but by following the tweets of industry leaders and influencers, you can keep yourself updated around the clock without relying on...
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How to Write an Effective Press Release

effective press release
This blog post is part of “The Ultimate Guide to Public Relations” blog series. Use these tips to write a newsworthy press release that will grab a reporter's attention. Press releases have gotten a bad rap. It’s easy to see why. When I was a reporter, I saw my share of awful ones -- press releases with no useful information, ones so mired in jargon that they were almost unreadable, ones whose sole purpose was to massage the ego of a company chief executive. Like most reporters, I couldn’t hit the “delete” button fast enough. But it doesn’t have to...
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Search for the Best Press Release Wire Service

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Wire Releases are a great way to get word out to the masses. Distributing a press release via wire generally includes a posting on the wire site itself, distribution via newsfeeds on authoritative news websites, and direct distribution to the top newsrooms in the country. Wire services vary greatly in terms of features and pricing, so make sure to find the best fit for your company.  In terms of price, wire services can range anywhere from free to around $1500, with a nice range of services...
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