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News

Andrew Erickson
In Company News, News

Alaniz Announces Partnership with DemandBase

DemandBase Professional Services Partner
Alaniz Announces Partnership with DemandBase December 21, 2018 (Novato, Calif) - Alaniz Marketing is excited to announce a strategic partnership with ABM technology company, DemandBase. DemandBase is a leading B2B marketing platform built specifically to support Account Based Marketing ABM sales and marketing strategy. ABM is a marketing and sales strategy based on targeting and engaging a specific list of accounts.  "Account based strategies are not new," says Andrew Erickson, managing partner at Alaniz, "but today's marketing tech has taken it to a whole new level, combining big data, artificial intelligence, and machine learning to take targeting, engagement, and analytics...
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Alaniz
In Advertising, Digital Marketing, Guide to PR, Inbound Marketing, News, PR Tech, Public Relations

Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic!

Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic!
This blog post is part of “The Ultimate Guide to Public Relations” blog series. Where would be the best place for journalists, PR pros, and other communicators to interact, share insights, pick up the new info they need to get the inside scoop, write a good story, meet deadlines, and communicate something that's worth reading and repeating? A pretty popular step in that direction would be Twitter. You can't necessarily catch all of the latest news on your own, but by following the tweets of industry leaders and influencers, you can keep yourself updated around the clock without relying on...
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