
Alaniz Announces Partnership with DemandBase December 21, 2018 (Novato, Calif) - Alaniz Marketing is excited to announce a strategic partnership with ABM technology company, DemandBase. DemandBase is a leading B2B marketing platform built specifically to support Account Based Marketing ABM sales and marketing strategy. ABM is a marketing and sales strategy based on targeting and engaging a specific list of accounts. "Account based strategies are not new," says Andrew Erickson, managing partner at Alaniz, "but today's marketing tech has taken it to a whole new level, combining big data, artificial intelligence, and machine learning to take targeting, engagement, and analytics...
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