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PR Tech

How PR Professionals Can Be SuperHAROs

How PR Professionals Can Be SuperHAROs
This blog post is part of “The Ultimate Guide to Public Relations” blog series. At present, PR professionals outnumber journalists 5:1. That’s a crowded field for media pitching, and can certainly sound like disheartening news for anyone soliciting for press coverage, but that would be forgetting the symbiosis between reporting and PR ––how reporters tell stories and public relations have stories they need told–– And nowhere is this mutually beneficial relationship more evident than on HARO. If you haven’t heard of Help A Reporter Out, you’re missing out. This free, online service emails you a list of queries, three times...
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How Social Media is Becoming PR’s Most Valuable Media Asset

How Social Media is Becoming PR's Most Valuable Media Asset
This blog post is part of “The Ultimate Guide to Public Relations” blog series. You don’t need to read press headlines to know that public relations is more valuable than ever, but the irony is that if you did, then you’d be more likely to believe it. In March of last year, global information and measurement company Nielsen, published a study assessing how content informs the consumer decision-making process. Consumers rely on trusted content to make purchase decisions 5X more today than they did five years ago. And whom we trust are third-party sources, such as the news, credible sources...
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Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic!

Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic!
This blog post is part of “The Ultimate Guide to Public Relations” blog series. Where would be the best place for journalists, PR pros, and other communicators to interact, share insights, pick up the new info they need to get the inside scoop, write a good story, meet deadlines, and communicate something that's worth reading and repeating? A pretty popular step in that direction would be Twitter. You can't necessarily catch all of the latest news on your own, but by following the tweets of industry leaders and influencers, you can keep yourself updated around the clock without relying on...
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Vocus Vs. Meltwater: PR Database Features We Couldn’t Live Without

Vocus Vs. Meltwater: PR Database Features We Couldn't Live Without
Vocus Vs. Meltwater: The abridged story of our agency's switch to Vocus and rapid return to Meltwater After two years with Meltwater, I decided to give Vocus a shot for our agency’s PR database and media-monitoring platform. We’ve been happy with Meltwater, but Vocus seemed to offer some additional features and functionality that would be useful to our agency. Despite my due diligence during the sales process, by the time it came to setting up my first campaign, it was evident that something was very wrong. There were several key features and functionalities missing from Vocus that made it a...
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Search for the Best Press Release Wire Service

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Wire Releases are a great way to get word out to the masses. Distributing a press release via wire generally includes a posting on the wire site itself, distribution via newsfeeds on authoritative news websites, and direct distribution to the top newsrooms in the country. Wire services vary greatly in terms of features and pricing, so make sure to find the best fit for your company.  In terms of price, wire services can range anywhere from free to around $1500, with a nice range of services...
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