PR Tech Archives - Alaniz Marketing

How PR Professionals Can Be SuperHAROs

This blog post is part of “The Ultimate Guide to Public Relations” blog series. At present, PR professionals outnumber journalists 5:1. That’s a crowded field for media pitching, and can certainly sound like disheartening news for anyone soliciting for press coverage, but that would be forgetting the symbiosis between reporting…

AlanizSeptember 25, 2015

Advertising Digital Marketing Guide to PR Inbound Marketing News PR Tech Public Relations

Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic!

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Where would be the best place for journalists, PR pros, and other communicators to interact, share insights, pick up the new info they need to get the inside scoop, write a good story, meet deadlines, and…

AlanizJuly 15, 2014

PR Tech Public Relations

Vocus Vs. Meltwater: PR Database Features We Couldn’t Live Without

Vocus Vs. Meltwater: The abridged story of our agency's switch to Vocus and rapid return to Meltwater After two years with Meltwater, I decided to give Vocus a shot for our agency’s PR database and media-monitoring platform. We’ve been happy with Meltwater, but Vocus seemed to offer some additional features…

Andrew EricksonDecember 27, 2013

Guide to PR PR Tech Public Relations

Search for the Best Press Release Wire Service

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Wire Releases are a great way to get word out to the masses. Distributing a press release via wire generally includes a posting on the wire site itself, distribution via newsfeeds on authoritative news websites, and…

Andrew EricksonNovember 24, 2013