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Public Relations

Public Relations

Why You Need a Digital Marketing Agency for PR

Public relations (PR) has changed. In the pre-digital age, PR agencies helped companies build relationships with press, develop campaigns to get media attention, and drive brand awareness and build thought leadership in their product categories. For more help with PR check out the Ultimate Guide to Public Relations resource page.…
Alaniz
December 8, 2017
Public Relations

How to Choose a PR Agency

If you Google “how to choose a PR firm,” you’re likely to find a bunch of articles by PR firms that will suggest that you look for agencies just like theirs. That’s content marketing after all--trying to answer people’s questions about a business challenge with helpful information that subtly conceals…
Alaniz
December 8, 2017
Public Relations

How to Rent a Media Database Through a PR Agency

In the classic book, The 22 Immutable Laws of Branding, authors Al Ries and Laura Ries make the case that public relations (PR) is the key to building a powerful brand. Their mantra is “PR builds brands, advertising protects them.” The reasoning is that people believe what others say about…
Alaniz
December 5, 2017
Guide to PRPublic RelationsStrategy

What is a Media Database?

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Public relations is all about getting press coverage for your company and product, and managing press relationships when good news and bad news happens. With the proliferation of media outlets, knowing who is writing about your…
Alaniz
January 20, 2017
Guide to PRPublic RelationsStrategy

How and When to Use a Wire Service

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Press release wire services have traditionally been the go-to channel for widespread press release distribution to search engines, top publications, and national newsrooms. The largest service providers for wire releases include PRWeb, PRNewswire, BusinessWire, and MarketWired.…
Alaniz
January 23, 2017