Public Relations Archives - Alaniz Marketing

Public Relations

Why You Need a Digital Marketing Agency for PR

Public relations (PR) has changed. In the pre-digital age, PR agencies helped companies build relationships with press, develop campaigns to get media attention, and drive brand awareness and build thought leadership in their product categories. For more help with PR check out the Ultimate Guide to Public Relations resource page.…

AlanizDecember 8, 2017

Public Relations

How to Choose a PR Agency

If you Google “how to choose a PR firm,” you’re likely to find a bunch of articles by PR firms that will suggest that you look for agencies just like theirs. That’s content marketing after all--trying to answer people’s questions about a business challenge with helpful information that subtly conceals…

AlanizDecember 8, 2017

Public Relations

What is Digital PR and How is It Different from Traditional PR

Digital Public Relations (PR) is a strategy that aligns PR with SEO, inbound marketing and lead generation. The key difference between digital PR and traditional PR is that traditional PR is typically measured in impressions that a brand or company receives from media channels, while digital PR is measured by…

AlanizDecember 5, 2017

Public Relations

Getting PR Coverage: Do’s and Don’ts from Journalists

If you create a product or service that solves a real problem for businesses or consumers, odds are that something about it is newsworthy. Does it solve a problem that has vexed consumers or businesses for years? Does it replace a slower, more expensive solution? Answers to these kinds of…

AlanizDecember 5, 2017

Public Relations

How to Rent a Media Database Through a PR Agency

In the classic book, The 22 Immutable Laws of Branding, authors Al Ries and Laura Ries make the case that public relations (PR) is the key to building a powerful brand. Their mantra is “PR builds brands, advertising protects them.” The reasoning is that people believe what others say about…

AlanizDecember 5, 2017

Public Relations Tradeshow

PR Expert Shares Tips for Public Relations Success at CES

On January 9, 2018, nearly 200,000 people will arrive in Las Vegas to shop for and to promote the hottest new consumer electronics products at CES. That includes more than 7,000 members of the media. CES 2017 received 59,969 media mentions and more than 69 billion impressions in January alone.…

AlanizNovember 17, 2017

Guide to PR Public Relations Strategy

How to Score Big With Your Next Press Release

This blog post is part of “The Ultimate Guide to Public Relations” blog series. The adage that “PR builds brands and advertising defends them” is truer than ever. More than at any other point in history, people want to know what other people--neutral third parties--think about a company before considering…

AlanizJanuary 11, 2017

Guide to PR Public Relations Strategy

How to Build a Media List with Meltwater

Meltwater offers one of the leading press release distribution platforms around. You can use it to build media lists, draft pitch emails, and send your release with a personalized message to specific journalists. It can search for journalists by beat, location, outlet, etc.

AlanizJanuary 19, 2017

Guide to PR Public Relations Strategy

What is a Media Database?

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Public relations is all about getting press coverage for your company and product, and managing press relationships when good news and bad news happens. With the proliferation of media outlets, knowing who is writing about your…

AlanizJanuary 20, 2017

Guide to PR Public Relations Strategy

How and When to Use a Wire Service

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Press release wire services have traditionally been the go-to channel for widespread press release distribution to search engines, top publications, and national newsrooms. The largest service providers for wire releases include PRWeb, PRNewswire, BusinessWire, and MarketWired.…

AlanizJanuary 23, 2017

Public Relations

Why You Need a Digital Marketing Agency for PR

How to Choose a PR Agency

What is Digital PR and How is It Different from Traditional PR

Getting PR Coverage: Do’s and Don’ts from Journalists

How to Rent a Media Database Through a PR Agency

PR Expert Shares Tips for Public Relations Success at CES

How to Score Big With Your Next Press Release

How to Build a Media List with Meltwater

What is a Media Database?

How and When to Use a Wire Service

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ALANIZ MARKETING

7250 Redwood Blvd Suite 355 Novato, CA 94945
(415) 892-5252 | info@alanizmarketing.com

Public Relations

Check Out Our Authoritative Guides

ALANIZ MARKETING

7250 Redwood Blvd Suite 355 Novato, CA 94945 (415) 892-5252 | info@alanizmarketing.com

7250 Redwood Blvd Suite 355 Novato, CA 94945
(415) 892-5252 | info@alanizmarketing.com