
Public relations (PR) has changed. In the pre-digital age, PR agencies helped companies build relationships with press, develop campaigns to get media attention, and drive brand awareness and build thought leadership in their product categories. For more help with PR check out the Ultimate Guide to Public Relations resource page. As Carrie Morgan says on the website Social Media Today, “PR has changed massively; it isn't just about media relations and churning out press releases like it used to be a decade ago.” Brand awareness and thought leadership are still important, but the channels used to achieve these goals have...
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