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Guide to PRPublic RelationsTradeshow

Trade Show PR Checklist

PR can be extremely helpful in getting the attention of the media in a way that generates buzz and booth traffic, but large trade shows journalists and publications are bombarded with press releases. This makes it challenging to get their attention.
February 1, 2017
Guide to PRTradeshow

Trade Show Tips for Startups

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Exhibiting at a trade show for a new company is a little like launching a new company’s website. How do you reach people that don’t know you’re there? Also like a website, exhibiting at a trade…
October 6, 2016

6 Trade Show Best Practices for Success

Trade shows continue to grow, even in the internet age of online research to find solutions for business problems. Why? One reason is convenience. Getting an entire industry in the same building makes if very convenient to meet with partners and customers, and to look for new leads. That said,…
September 7, 2016

IMTS 2016: Trade Show Tips for Manufacturing Equipment Makers

The International Manufacturing Technology (IMTS), one of the largest trade shows in the country--certainly the largest event devoted to manufacturing technology--will be held September 12-17 in Chicago. The show is huge. More than 2,000 exhibiting companies will occupy 1.3 million square feet of exhibit space at the McCormick Place. IMTS…
August 10, 2016