We bridge the gap between groundbreaking research and underserved communities. By combining cultural competency with technical rigor, we help mission-driven healthcare organizations achieve their most critical recruitment and engagement goals.
At Alaniz, we believe underrepresented populations are often the most affected by disease, yet the least represented in the solutions.
We are a heart-led agency dedicated to Healthcare Equity. We don’t just “market” to diverse communities; we build trust through authentic storytelling and culturally tailored systems. From meeting new FDA diversity mandates in clinical trials to launching substance-use awareness campaigns for Pharma, we ensure your mission reaches the people who need it most.
”Underrepresented populations are often the most affected by disease, yet the least represented in the solutions.
Roxanne AlanizFounder
Diverse participant recruitment, trial branding, and multilingual outreach for Tier-1 universities and NIH-funded studies.
Driving product awareness, diverse patient registries, and substance-use awareness initiatives with a focus on underrepresented groups.
Architecting the digital infrastructure, HubSpot systems, and operational workflows for high-growth pharmacy groups.
Helping local health organizations and community clinics reach multicultural audiences with precision through multilingual campaigns.
Strategic GTM engineering for healthcare organizations selling into systems, pharma, or research institutions.
We’ve replaced traditional recruitment methods with a community-first, data-informed approach. We develop comprehensive recruitment plans that include clinical trial branding and multilingual outreach to ensure your study meets FDA diversity benchmarks.
Focus: URP Recruitment Strategy, Clinical Trial Branding, Multilingual Community Outreach.
We specialize in reaching underrepresented communities where traditional “top-down” marketing fails. We build campaigns that speak to the lived experiences of diverse populations, focusing on health equity storytelling to bridge the gap of mistrust.
Focus: Cultural Competency, Health Equity Storytelling, Social Impact Campaigns.
We build the visual and digital foundation for your organization. From high-performance, accessible websites to HIPAA-compliant CRM (HubSpot) environments, we ensure your technical presence is as professional and secure as your medicine.
Focus: Identity Design, Patient-First CRM (HubSpot), ADA/WCAG Compliance.
For healthcare organizations selling to other organizations, we provide a sophisticated growth engine. We use signal-based targeting to identify and engage key stakeholders within Pharma, Health Systems, and Research institutions.
Focus: Strategic Outbound, Sales Intelligence, LinkedIn Authority Building.
To drive inclusive enrollment for one of the world’s largest Alzheimer’s registries, we developed the primary study portal along with three dedicated multicultural campaign identities. Our generational Latino persona strategy resulted in over 6,700 Latino participants being recruited into the study.
Challenged to enroll participants across 13 nationwide sites in just five months, we deployed a culturally-informed social media strategy. The campaign generated over 1.1 million impressions and successfully referred 987 qualified participants to study sites.
We architected a multilingual recruitment strategy designed to engage diverse populations for early-onset dementia research. The project focused on lowering barriers to entry for Black and Latinx communities through trusted messaging and simplified digital pathways.
Partnering with athletes and researchers for their inaugural USC event, we managed the full branding, promotion, and hybrid event facilitation. The campaign resulted in double the original attendance goal and over 3,000 views of the recorded scientific sessions.
We leveraged the center’s prestige to recruit over 900 volunteers in just two months for two high-stakes Type 1 diabetes trials. By automating the follow-up patient screening survey, we achieved a randomization rate of over 10% for these highly specific protocols.
We partnered with Hikma and Velocity BioGroup to launch the “KNOCK FENT OUT” campaign in Philadelphia. The program used signal-based targeting to raise awareness of accidental fentanyl poisoning among the “opioid naive” and provided a locator for life-saving naloxone distribution.
We architected a custom, HIPAA-compliant patient registry designed to help Neurocrine identify and retain diverse clinical trial candidates for the long term. This systematic approach resulted in a 40% reduction in per-patient recruitment costs compared to legacy agency methods.
Working as a strategic communications partner, we collaborated on healthcare equity initiatives specifically for substance use disorder (SUD). Our efforts focused on building community alliances with local politicians and advocacy groups to ensure equitable access to care.
For this specialty pharmacy management company, we executed a massive HubSpot implementation across 15+ locations. The project included a complete sales program development, data cleansing of thousands of records, and the launch of automated education webinars at scale.
We have provided long-term operational consulting and digital marketing management for this specialty pharmacy group. This included the oversight and modernization of the company’s four distinct websites to improve patient portal access and community engagement.
We designed the GTM systems and strategic alignment for these pharmacy networks to improve their B2B visibility. Our work ensured that their value prop was clearly communicated to both healthcare providers and insurance stakeholders.
We architected a warm, parent-centric brand identity and a highly accessible website for this leading pediatric occupational therapy provider. The project focused on creating a seamless digital path for families seeking specialized care, ensuring that the brand reflected the team’s deep commitment to child development and neurodiversity.
We rebranded and modernized the digital presence for this large FQHC serving over 35,000 patients. Our work spanned primary care branding, multilingual COVID-19 awareness campaigns, and the development of an interactive map for healthcare access.
We collaborated with Dr. Monica Rivera Mindt to build her personal thought-leadership brand and lab website. This initiative helped bridge the gap between academic research and community advocacy, focusing on reducing healthcare disparities in neurology.
We facilitated a complete rebrand and web redevelopment for this leader in Autism therapy services. The project focused on creating accessible, parent-friendly digital paths to help diverse families secure in-home care for their children.
A mission born from the belief that representation is medicine.
Founder & Visionary
For over 17 years, Roxanne Alaniz has sat at the intersection of marketing and mission. To Roxanne, healthcare equity isn’t just a category; it’s a personal calling. She recognized early on that while science was advancing at a breakneck pace, the communication of that science was leaving too many people behind. Her work is dedicated to ensuring that Black and Brown communities have the same access to life-saving research and care as everyone else.
This passion led to the launch of Alaniz Health, our dedicated sister brand focused exclusively on health equity and multicultural engagement. While Alaniz Marketing provides the technical “engines” of growth, Alaniz Health provides the specialized “heart” required to bridge the gap of mistrust in underserved communities. They are two halves of the same whole: high-level engineering meets deep cultural empathy.
Co-authored clinical publications in Alzheimer’s & Dementia and The Journal of Prevention of Alzheimer’s Disease.
Our entire core clinical team is HIPAA trained and certified as business associates, ensuring the highest standards of data integrity and patient privacy.
Let's audit your growth engine and find the fastest path to meaningful impact.
The technical and strategic engine for mid-market revenue growth.
7250 Redwood Blvd Suite 355 Novato, CA 94945
info@alanizmarketing.com
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