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Digital Marketing

Digital Marketing

Writing: Getting it right.

No matter who you are, good writing can make the difference between success and failure.   Writing is an essential function of our businesses and daily lives. Whether you provide renewable energy services, work to find solutions for diseases, or help people achieve personal records in a marathon, your message…
Sabrina Khoury
May 5, 2020
Digital Marketing

Camera Basics: Using a DSLR

Camera Basics: Using a DSLR Do you have a DSLR camera but can’t quite understand each and every button and dial? Here are some tips and tricks to shy away from flicking your camera into Auto and master Manual settings. SHUTTER SPEED, ISO AND APERTURE Shutter speed, ISO and aperture…
Sabrina Khoury
February 11, 2019
Digital Marketing

Social Media Advertising 101

Social media advertising is exploding. According to one report, spending is up 60 percent over 2016 across all categories of advertisers. Why? Well, for one thing, people spend more than two hours per day worldwide on social media. If you’re not on the social media advertising bandwagon yet, consider these…
Alaniz
January 5, 2018
Digital Marketing

How to Turn a Blog into a Video in Minutes Using Lumen5

Video is quickly becoming the 'norm' of online marketing. According to Forbes, 90 percent of customers report that product videos help them make purchasing decisions, and mobile video consumption is growing by 100 percent per year. Check out this article on how to get great customer quotes for testimonials. The…
Alaniz
December 18, 2017