Category

Digital Marketing

Writing: Getting it right.

pen and pad

No matter who you are, good writing can make the difference between success and failure.   Writing is an essential function of our businesses and daily lives. Whether you provide renewable energy services, work to find solutions for diseases, or help people achieve personal records in a marathon, your message needs to be clear as day and connect to your audience.   Having a clear understanding of what you want to say and a format for saying it will make your writing powerful. Without it, your audience will lose interest, misinterpret, or just move on.   How many times have…

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Marketing Trends: Human-Centric Advertising and Building Trust

lead generation alaniz marketing

Effective marketing reaches your prospects where, when, and how they want to be reached. The challenge is that prospect behavior changes with time, and marketers need to adapt to match the evolving consumer. Similar to investing, marketers can generate tremendous returns from accurately predicting future trends. As we enter the new decade, it is essential that we recognize these upcoming changes. In the 2010’s, we witnessed the rise of influencer marketing, social media marketing, and brand messaging focused on mission and emotion. We also saw the fruition of marketing automation platforms (MAPs) such as HubSpot, Pardot, Marketo, and niche software…

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Four Tips to Improve Your Marketing Attribution

hosting server

Marketing attribution is one of the hardest challenges we face as marketers. A prospect can have anywhere from one to hundreds of touch-points before making a purchasing decision. In order to optimize ROI, marketers need to identify the effectiveness of their campaigns and figure out which channels are actually driving revenue. Here we explain the premise behind attribution as well as some tips further below.  What is Attribution? Attribution refers to measuring the effectiveness of the marketing interactions a prospect has with a brand. Simply put, the goal of marketing is to convert prospects into customers. The process of doing…

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16 Ways to Save Money On HubSpot in 2020 – Secret Discounts, Savings, and Freebies

hubspot review: is it worth the money
In the past, HubSpot’s pricing model was often a sizable investment for companies, and in many cases was outright cost prohibitive - especially for small businesses or businesses with a huge database and relatively low lead value. The good news is that HubSpot has redesigned its whole pricing structure to a Freemium model with very modest paid entry points for Starter versions of its Sales, Marketing, and Service products. Fortunately, if you’re considering purchasing one of HubSpot’s Pro or Enterprise products, there are a bunch of tips and tricks on how you can save money.   Get Your Onboarding Fees...
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Camera Basics: Using a DSLR

Camera Basics: Using a DSLR Do you have a DSLR camera but can’t quite understand each and every button and dial? Here are some tips and tricks to shy away from flicking your camera into Auto and master Manual settings. SHUTTER SPEED, ISO AND APERTURE Shutter speed, ISO and aperture all compliment each other – you cannot use one without the other properly. In order to take great photos and be fully proficient in using your camera manually, these three things are the most important to nail. Shutter speed controls so many aspects of photography. If you want to get…

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Why You Need to Incorporate Social Media into Your Marketing Strategy

Fan Engagement

Social media has become an essential component of any company’s digital marketing strategy. The benefits of social media are endless. You can build your brand awareness and loyalty, increase traffic and SEO ranking, and have a powerful tool for conversation amongst current and potential customers. Understanding who you want to be speaking to, what you should be talking about, and what social media channel is best to use can be a daunting task. Creating a Buyer Persona Before you begin to create a social media strategy, the most important detail to consider is your buyer persona. Buyer personas, as defined…

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Why Your Paid Ad Campaign Isn’t As Successful As You Had Hoped

Paid Advertising
In 2017, $209 billion was spent worldwide on digital advertising. (Source: MAGNA) Considering this tremendous amount of money spent, how much of it was spent wisely? There is a growing amount of advertisers looking to the Google Search Network and social media advertising channels to seek out new business. Although these can seem like a promising resource for quick growth, it might not be the first place you should start. One of the issues in starting with paid advertising, especially if you’re a new company, is your brand awareness. Brand awareness is the extent to which consumers are familiar with...
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Social Media Advertising 101

Social Media Advertising 101
Social media advertising is exploding. According to one report, spending is up 60 percent over 2016 across all categories of advertisers. Why? Well, for one thing, people spend more than two hours per day worldwide on social media. If you’re not on the social media advertising bandwagon yet, consider these numbers about Facebook alone: 68 percent of all U.S. adults are use Facebook (Pew Research) 75 percent of male and 83 percent of female internet users are on Facebook (Pew Research) In 2015, Facebook influenced 52 percent of consumers’ online and offline purchases, up from 36 percent in 2014 (The...
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How to Turn a Blog into a Video in Minutes Using Lumen5

Video is quickly becoming the 'norm' of online marketing. According to Forbes, 90 percent of customers report that product videos help them make purchasing decisions, and mobile video consumption is growing by 100 percent per year. Check out this article on how to get great customer quotes for testimonials. The challenge that most companies face when their budget is limited is how to make a quality video with limited resources. Lumen5 is a platform that makes it simple to turn any blog post into an engaging video. Here’s how it works. How to Use Lumen5 First, create an account with...
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