Category

Digital Marketing

Harness the Power of Social Media for Your Business

Harness the Power of Social Media for Your Business
This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Social media marketing continues to be a challenge for most businesses. Most owners or marketers do not have time to tweet and post and yet after seeing the power of social media with a simple “selfie” picture during the Academy Awards – now the most tweeted and re-tweeted post in tweeting history– may feel the urge get social. The power of word of mouth has always been a marketing factor. Now people have more ways to communicate with each other than ever before. So the question remains, how...
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4 Ways to Get Started with Digital Advertising

4 Ways to Get Started with Digital Advertising
Feeling a little perplexed about digital advertising?   Here are a few easy ways to get started! We all know that times have changed.  The effectiveness of traditional advertising has been on the decline for a while now.   When I look at my life it’s easy to see why: 1.  I almost never watch TV commercials, thanks to TiVo. 2.  I haven’t listened to the radio in my car since I got Sirius Satellite Radio. 3.  I tune in to Spotify and Pandora at work, again, in lieu of the radio. 4.  I don’t answer my phone if I...
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Hubspot Review: Is Hubspot Worth the Money?

hubspot review: is it worth the money
This blog post is part of “The Ultimate Guide to Lead Generation” blog series. I stumbled on to Hubspot a few years ago while doing research for our agency.  I must have gone back to their website 20 times to download their e-books and read their blog before it occurred to me that I didn’t even know what they did.  It’s a perfect inbound marketing case study, really.  I got in touch and learned as much as I could about the platform.  It was great.  But then there was the price.  At the time it was just shy of $10,000...
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