All Posts By

Jared Klebanow

Marketing Trends: Human-Centric Advertising and Building Trust

lead generation alaniz marketing

Effective marketing reaches your prospects where, when, and how they want to be reached. The challenge is that prospect behavior changes with time, and marketers need to adapt to match the evolving consumer. Similar to investing, marketers can generate tremendous returns from accurately predicting future trends. As we enter the new decade, it is essential that we recognize these upcoming changes. In the 2010’s, we witnessed the rise of influencer marketing, social media marketing, and brand messaging focused on mission and emotion. We also saw the fruition of marketing automation platforms (MAPs) such as HubSpot, Pardot, Marketo, and niche software…

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Four Tips to Improve Your Marketing Attribution

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Marketing attribution is one of the hardest challenges we face as marketers. A prospect can have anywhere from one to hundreds of touch-points before making a purchasing decision. In order to optimize ROI, marketers need to identify the effectiveness of their campaigns and figure out which channels are actually driving revenue. Here we explain the premise behind attribution as well as some tips further below.  What is Attribution? Attribution refers to measuring the effectiveness of the marketing interactions a prospect has with a brand. Simply put, the goal of marketing is to convert prospects into customers. The process of doing…

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What Do Marketing Agencies Do? A Look Behind the Alaniz Curtain

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Marketing management is a complicated, multi-faceted, and highly budgeted task. There are many components to successful marketing, and it can be quite overwhelming to carry out basic operations without a full-fledged department and strong guidance. Many businesses invest thousands of dollars and hours into ineffective marketing campaigns that could have yielded greater results for half the resources. Choosing to work with an agency carries an expectation that the money saved through increased efficiency and better strategy outweighs the cost of the agency’s services. To better understand how this is the case, we’ve broken down our own services into six major…

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