All Posts By

Jared Klebanow

How to Frame Your Website Content for Effective SEO

Marketing_Agency_SEO

Organic search is an essential part of any lead generation strategy. Businesses need to be found online and SEO can make the difference between showing up on page 1 rather than page 4. The key is quality, relevance, and unique solutions.  SEO is competitive. There are millions of websites and a billion blogs. The web is polluted with content, and Google only displays about 8-12 organic choices on the first page of a search. If you’re not on the first page, there’s a very good chance you’re not being seen.  Small businesses may not be able to compete with high…

Read More

How an Aggressive Marketing Strategy Could Be the Best Thing During COVID-19

website speed optimization alaniz marketing

To fight or flight. Every business is questioning their strategy, and unfortunately, there aren’t many Harvard case studies that include a pandemic. These are unprecedented times, but business is by no means closed. Companies who fight for market share could benefit from low competition and cost-effective ad rates.  Like all of us, buyers have changed. There is tremendous opportunity for businesses to capitalize on the moment by adapting their strategies to a different economy.  The marketplace will continue to change after social distancing ends. Buyers will have a new set of problems and it’s our responsibility as marketers to better…

Read More

Marketing Trends: Human-Centric Advertising and Building Trust

lead generation alaniz marketing

Effective marketing reaches your prospects where, when, and how they want to be reached. The challenge is that prospect behavior changes with time, and marketers need to adapt to match the evolving consumer. Similar to investing, marketers can generate tremendous returns from accurately predicting future trends. As we enter the new decade, it is essential that we recognize these upcoming changes. In the 2010’s, we witnessed the rise of influencer marketing, social media marketing, and brand messaging focused on mission and emotion. We also saw the fruition of marketing automation platforms (MAPs) such as HubSpot, Pardot, Marketo, and niche software…

Read More

Four Tips to Improve Your Marketing Attribution

hosting server

Marketing attribution is one of the hardest challenges we face as marketers. A prospect can have anywhere from one to hundreds of touch-points before making a purchasing decision. In order to optimize ROI, marketers need to identify the effectiveness of their campaigns and figure out which channels are actually driving revenue. Here we explain the premise behind attribution as well as some tips further below.  What is Attribution? Attribution refers to measuring the effectiveness of the marketing interactions a prospect has with a brand. Simply put, the goal of marketing is to convert prospects into customers. The process of doing…

Read More

What Do Marketing Agencies Do? A Look Behind the Alaniz Curtain

Digital Marketing Components

Marketing management is a complicated, multi-faceted, and highly budgeted task. There are many components to successful marketing, and it can be quite overwhelming to carry out basic operations without a full-fledged department and strong guidance. Many businesses invest thousands of dollars and hours into ineffective marketing campaigns that could have yielded greater results for half the resources. Choosing to work with an agency carries an expectation that the money saved through increased efficiency and better strategy outweighs the cost of the agency’s services. To better understand how this is the case, we’ve broken down our own services into six major…

Read More