Jared Klebanow, Author at Alaniz Marketing

A Beginner’s Guide to Account Based Marketing

Time is one of the most limited resources at a marketer’s disposal. With endless possibilities for strategy and campaigns, marketing and sales teams need to be as effective and efficient as possible. Account based marketing (ABM) aims to solve that problem. ABM is a strategic B2B marketing framework that aligns…

Jared KlebanowMay 28, 2020

SEO Strategy

How to Frame Your Website Content for Effective SEO

Organic search is an essential part of any lead generation strategy. Businesses need to be found online and SEO can make the difference between showing up on page 1 rather than page 4. The key is quality, relevance, and unique solutions. SEO is competitive. There are millions of websites and…

Jared KlebanowMay 21, 2020

Digital Marketing

Marketing Trends: Human-Centric Advertising and Building Trust

Effective marketing reaches your prospects where, when, and how they want to be reached. The challenge is that prospect behavior changes with time, and marketers need to adapt to match the evolving consumer. Similar to investing, marketers can generate tremendous returns from accurately predicting future trends. As we enter the…

Jared KlebanowJanuary 9, 2020

Company News

Alaniz Announces Partnership with Map My Customers

In an effort to strengthen its technology portfolio, Alaniz has partnered with Map My Customers, a data visualization and sales enablement tool specializing in lead routing and territory management.

Jared KlebanowMarch 9, 2020

Digital Marketing Strategy

Four Tips to Improve Your Marketing Attribution

Marketing attribution is one of the hardest challenges we face as marketers. A prospect can have anywhere from one to hundreds of touch-points before making a purchasing decision. In order to optimize ROI, marketers need to identify the effectiveness of their campaigns and figure out which channels are actually driving…

Jared KlebanowOctober 25, 2019

Company News

Alaniz Attains Platinum Status as a Certified HubSpot Agency Partner

As a platinum partner, Alaniz joins an elite group of agencies certified to manage and optimize HubSpot for it’s users.

Jared KlebanowOctober 1, 2019

Company News

Alaniz Will Lead the San Francisco HubSpot User Group

The joint Alaniz-HubSpot event will feature high-level speakers and informative sessions on how to leverage HubSpot software to achieve business growth.

Jared KlebanowOctober 1, 2019

Core Services

What Do Marketing Agencies Do? A Look Behind the Alaniz Curtain

Marketing management is a complicated, multi-faceted, and highly budgeted task. There are many components to successful marketing, and it can be quite overwhelming to carry out basic operations without a full-fledged department and strong guidance. Many businesses invest thousands of dollars and hours into ineffective marketing campaigns that could have…

Jared KlebanowJuly 8, 2019