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Core Services

What Do Marketing Agencies Actually Do? A Look Behind the Alaniz Curtain

Digital Marketing Components

Marketing management is a complicated, multi-faceted, and highly budgeted task. There are many components to successful marketing, and it can be quite overwhelming to carry out basic operations without a full-fledged department and strong guidance. Many businesses invest thousands of dollars and hours into ineffective marketing campaigns that could have yielded greater results for half the resources. Choosing to work with an agency carries an expectation that the money saved through increased efficiency and better strategy outweighs the cost of the agency’s services. To better understand how this is the case, we’ve broken down our own services into six major…

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16 Ways to Save Money On HubSpot in 2019 – Secret Discounts, Savings, and Freebies

hubspot review: is it worth the money

In the past, HubSpot’s pricing model was often a sizable investment for companies, and in many cases was outright cost prohibitive – especially for small businesses or businesses with a huge database and relatively low lead value. The good news is that for 2019 HubSpot has redesigned its whole pricing structure to a Freemium model with very modest paid entry points for Starter versions of its Sales, Marketing, and Service products. Fortunately, if you’re considering purchasing one of HubSpot’s Pro or Enterprise products, there are a bunch of tips and tricks on how you can save money.   Get Your…

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Camera Basics: Using a DSLR

Camera Basics: Using a DSLR Do you have a DSLR camera but can’t quite understand each and every button and dial? Here are some tips and tricks to shy away from flicking your camera into Auto and master Manual settings. SHUTTER SPEED, ISO AND APERTURE Shutter speed, ISO and aperture all compliment each other – you cannot use one without the other properly. In order to take great photos and be fully proficient in using your camera manually, these three things are the most important to nail. Shutter speed controls so many aspects of photography. If you want to get…

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Why You Need to Incorporate Social Media into Your Marketing Strategy

Fan Engagement

Social media has become an essential component of any company’s digital marketing strategy. The benefits of social media are endless. You can build your brand awareness and loyalty, increase traffic and SEO ranking, and have a powerful tool for conversation amongst current and potential customers. Understanding who you want to be speaking to, what you should be talking about, and what social media channel is best to use can be a daunting task. Creating a Buyer Persona Before you begin to create a social media strategy, the most important detail to consider is your buyer persona. Buyer personas, as defined…

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Programmatic Buying is Transforming the Television Advertising Market

In 2017, programmatic digital display ad spending reached $32.56 billion and is projected to continue to grow rapidly throughout 2018, and hit $45 billion in spending by 2019 (Source: Digilant). Everyone’s talking about the rapid growth and success of programmatic buying that can be used to eliminate archaic buying processes. So what is it? Programmatic buying refers to an automated way of transacting media using a platform in which buyers and sellers of advertising space can then bid for that space. The way marketers have learned to manage digital advertising campaigns can now be applied to television advertising. Television remains…

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