Company News

Would you recognize a great agency when you see one? There’s a lot that goes into building excellence. It takes more than a well-designed website, a cluster of intelligent people, and a stereotypically strong work ethic. A great agency is built upon great relationship. Recently, Alaniz Marketing was announced among leading advertising agencies in San Francisco based on our ability to do just that. This recognition comes from Clutch, a ratings and reviews firm based in Washington DC. The firm measures thousand of agencies based on their ability to deliver strong results, succeed across dozens of services offered, and create…

Content marketing attribution and personalization platform uses machine learning to identify and serve the most valuable content on websites, accelerating conversions (August 10, 2017, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced a new partnership with TrenDemon to help clients identify their most effective content in the sales process, and serve the right content to the right people based on learned behavior of visitors. “TrenDemon uses machine learning and artificial intelligence to understand how visitors become customers online,” said Andrew Erickson of Alaniz Marketing. “We use that data to help companies serve their web visitors…

Alaniz Marketing and Databox have partnered to deliver better real time analytics to clients (July 18, 2017, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced a new partnership with Databox to add Databox’s all-in-one business analytics platform to the agency’s service offerings. Databox aggregates analytics from multiple sales and marketing platforms into a single dashboard, providing real-time visibility into customer behavior to help businesses sharpen marketing efforts. “Our clients love analytics but they don’t always like pages of spreadsheets from multiple sources because it can be difficult to connect the dots,” said Alaniz principal…

Makers of iconic brands like Abba Zabba, Look, and Rocky Road reboots for new generation (June 28, 2017, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced that Annabelle’s Candies has selected the firm to manage its digital marketing strategy and execution. Annabelle’s has been “creating smiles since 1950” with its Abba Zabba, Big Hunk, Look, Rocky Road and Uno brands. “Like many successful companies formed before the digital age, Annabelle’s is embracing digital marketing and all that it entails,” said Alaniz principal and founder Roxanne Alaniz. ”We’ve helped many companies successfully navigate this transition.”…

Award winning zoo picks digital marketing firm for advertising, marketing campaigns (June 28, 2017, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced that the Oakland Zoo has selected the firm to manage its digital marketing strategy and execution. The Zoo is home to more than 660 native and exotic animals, and draws more than 750,000 visitors each year. The Zoo is set to double its size with the opening of the California Trail in 2018. “We’re excited to support the Oakland Zoo as it prepares for this important expansion,” said Roxanne Alaniz, principal at…

Alaniz Marketing Partner Andrew Erickson to Speak at HubSpot Partner Day 2017 Agency’s success helping clients boost sales draws invitation to leading marketing platform event (April 24, 2017, Novato, Calif.) Alaniz Marketing, a leading Bay Area digital marketing agency HubSpot Gold Partner, announced today that partner Andrew Erickson has been invited to speak at HubSpot’s annual partner day. Erickson will join a panel on the topic, “Selling, Pricing and Packaging Full Funnel Retainers,” on April 26. He will discuss how Alaniz Marketing has pioneered efforts to better align marketing and sales organizations and processes for clients. “The online revolution has…