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All Posts By

Micki Satterlund

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Company News

The PR Factor: A Guide to Winning Over Journalists

When you’re growing a company, you sometimes have to think like a detective — constantly seeking clues and piecing together information to solve the mystery of how to maintain relationships with your current clients and customers while creating relationships with new ones. To that end, most companies rely on marketing…
Micki Satterlund
May 4, 2023
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Company News

Finding Success Through Effective Goal Planning

You have big goals; now what? You have some Big, Hairy, Audacious Goals (BHAGs), and everyone thinks they’re brilliant. But, now what? How do you ensure you can achieve them? That's where things get tricky. In this post, we'll walk through some tips for taking your goals from concept to…
Micki Satterlund
January 31, 2023
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Company News

Alaniz Earns Woman-Owned Business Certification from Women’s Business Enterprise National Council

Alaniz Marketing is honored to announce that we are now certified as a woman-owned business (WBE) by the Women’s Business Enterprise National Council (WBENC). “WBENC’s stamp of approval is particularly meaningful because of their stringent certification process,” says Roxanne Alaniz, Principal of Alaniz Marketing. For the past 25 years, WBENC…
Micki Satterlund
October 14, 2022
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Strategy

Leveraging LinkedIn’s InMail

Make Meaningful Connections When you think of social media marketing, does LinkedIn come to mind? It should. According to Sairaj Kalekar, Alaniz Marketing’s LinkedIn expert, LinkedIn is “the most underutilized social media marketing platform available.” What a perfect opportunity for you to stand out! Linkedin has approximately 700+ million users…
Micki Satterlund
July 21, 2022
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Strategy

Marketing on the Brink of Recession

Pause, Push, or Pivot?   The global economy is having a moment. An extremely uncertain moment. Currently, it’s teetering on the edge of recession. It may or may not get there. Regardless of what happens with the economy, now is the time consider your recession marketing options. Not everything is…
Micki Satterlund
July 25, 2022