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Marketing on the Brink of Recession

By July 25, 2022May 15th, 2023Strategy

Pause, Push, or Pivot?


The global economy is having a moment. An extremely uncertain moment. Currently, it’s teetering on the edge of recession. It may or may not get there. Regardless of what happens with the economy, now is the time consider your recession marketing options.

Not everything is gloom and doom, though. Fortunately, the economic crisis hasn’t stopped us from generating results for our clients. You might be wondering how. 

First off, we listen to our clients’ concerns. These days, people are wondering if they should pause, push, or pivot their marketing efforts. Next, we identify the best marketing opportunities for each client’s situation. And then, we decided with each client what is their best course of action. Regardless of the current financial state, we assess each client’s circumstance and find ways to help businesses like yours continue rising while the economy is falling.

Keep reading to learn more about some basic truths we’ve discovered.

Should You Pause?

No, and here’s why.

As a result of this crisis, many of your competitors will halt their marketing activities. What does that mean for you? When the competition goes dark on the marketing front, they will lose ground with their customers and clients. In contrast, if you continue your marketing strategy, you could gain ground with your existing customers and gain some of your competitors’.

At this point, it is uncertain whether the economy will grow or decline. While the possibility of a downturn is scary, there has never been a better time to rise above. So, in light of that, do you really want to pause your marketing?

Should You Push Through?

This middle-ground strategy gets a middle-ground answer. Maybe.

If you decide that you don’t want to pause, then what? Should you maintain your status quo? Continue with your established marketing strategy?

It may be possible to keep your company in the minds of clients, customers, and potential clients by continuing with your current marketing strategy. Perhaps it will help you maintain or exceed your current level of business. But, it might no longer be the right approach. And, if your messaging comes off as tone-deaf to the economic crisis, you might do more harm than good for your brand.

How can you decide if you should push through the crisis with your current strategy or adjust your marketing model? Don’t worry. We can help. Let’s take a close look at your situation as a team. Together, we can figure out what you’re doing right and where you can improve. By combining our marketing expertise with your “boots on the ground” experience, we can find the best plan for your marketing efforts.

Should You Pivot?

Eventually, the world will return to normal, whatever that may be. But, until then, how do you want to present your brand? 

Pivoting your marketing in tough times can mean tough choices. You’re moving into uncharted waters. What changes do you need? Does everything need to change, or just a few things? Making changes can be a challenging and lonely prospect, but we are powerful and stronger together. You don’t have to figure it out alone. We can help. 

Are you ready to turn crisis into opportunity? Then I invite you to collaborate with us now. Through teamwork, we can assess your needs and determine to what degree your marketing needs to pivot during these trying times. 

For some, it may mean an all-new marketing plan. For others, it might mean shifting your marketing budget to expand some efforts and cut back on others.

How will you stay on top of all of these changes? We’ll keep you updated about what industry changes are becoming “new normals,” so your marketing will remain relevant while the economy finds its course.

We’re rising to the challenge; rise with us.