Category

Company News

Alaniz Marketing Launches Marketing Boot Camp

Inbound Marketing Boot Camp_ Alaniz Marketing

Program helps marketing and communications students learn real-world best practices to complement studies (May 1, 2017, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced the launch of its Marketing Boot Camp to help prepare local college students for careers in digital marketing. The digital revolution has created a supply-demand imbalance and a need for marketers trained in the latest digital marketing best practices and technology. The bootcamp is designed to give students and recent grads a crash-course on digital marketing and make them more job-ready. Alaniz has run an internship and training program in…

Read More

Alaniz Marketing Announces New Client: Oakland Zoo

Award winning zoo picks digital marketing firm for advertising, marketing campaigns (June 28, 2017, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced that the Oakland Zoo has selected the firm to manage its digital marketing strategy and execution. The Zoo is home to more than 660 native and exotic animals, and draws more than 750,000 visitors each year. The Zoo is set to double its size with the opening of the California Trail in 2018. “We’re excited to support the Oakland Zoo as it prepares for this important expansion,” said Roxanne Alaniz, principal at…

Read More

Alaniz Marketing Announces New Client: Annabelle’s Candy

Annabelle's Candy Company Alaniz

Makers of iconic brands like Abba Zabba, Look, and Rocky Road reboots for new generation (June 28, 2017, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced that Annabelle’s Candies has selected the firm to manage its digital marketing strategy and execution. Annabelle’s has been “creating smiles since 1950” with its Abba Zabba, Big Hunk, Look, Rocky Road and Uno brands. “Like many successful companies formed before the digital age, Annabelle’s is embracing digital marketing and all that it entails,” said Alaniz principal and founder Roxanne Alaniz. ”We’ve helped many companies successfully navigate this transition.”…

Read More

Alaniz Marketing Announces Partnership with Databox to Offer Powerful Analytics Dashboard to Clients

Databox Partnership with Alaniz Marketing

Alaniz Marketing and Databox have partnered to deliver better real time analytics to clients (July 18, 2017, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced a new partnership with Databox to add Databox’s all-in-one business analytics platform to the agency’s service offerings. Databox aggregates analytics from multiple sales and marketing platforms into a single dashboard, providing real-time visibility into customer behavior to help businesses sharpen marketing efforts. “Our clients love analytics but they don’t always like pages of spreadsheets from multiple sources because it can be difficult to connect the dots,” said Alaniz principal…

Read More

Alaniz Marketing Hosts Free Inbound Sales Boot Camp

Inbound Sales Boot Camp_ Alaniz Marketing

Program helps emerging and transitioning professionals learn real-world best practices for sales in the digital age (July 21, 2017, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area Marketing Agency, announced the launch of its free six week Inbound Sales Boot Camp to help recent graduates, developing professionals, and transitioning professionals prepare to enter the world of sales. The bootcamp is a hybrid program combining independent online studies and weekly face to face meetings at the Alaniz office. “We’ve had a great deal of success training digital marketers with our Inbound Marketing Bootcamp,” said Andrew Erickson, principal at Alaniz…

Read More

Alaniz Marketing Announces Partnership with TrenDemon

TrenDemon Press Release

Content marketing attribution and personalization platform uses machine learning to identify and serve the most valuable content on websites, accelerating conversions (August 10, 2017, Novato, CA): Alaniz Marketing, a leading San Francisco Bay Area digital marketing firm, announced a new partnership with TrenDemon to help clients identify their most effective content in the sales process, and serve the right content to the right people based on learned behavior of visitors. “TrenDemon uses machine learning and artificial intelligence to understand how visitors become customers online,” said Andrew Erickson of Alaniz Marketing. “We use that data to help companies serve their web visitors…

Read More