Company News

Artificial intelligence (AI) is a hot topic in marketing right now. It’s changing the way we do marketing and customer relationship management (CRM). CRM platforms are weaving in AI capabilities to make managing customer relationships and marketing campaigns more efficient. When it comes to harnessing this power, HubSpot, a leading…

In today's increasingly diverse world, diversity, equity, and inclusion (DEI) have become essential aspects of successful marketing campaigns. When implemented correctly, DEI can not only elevate your brand but also forge deep connections with your target audience. However, mishandling DEI can lead to disastrous consequences for your brand's reputation. In…

Everywhere you turn in today's world, you hear about DEI and the impact that it is having on companies. For small business owners, this can be intimidating. One wrong step on an issue this large and the backlash could severely harm your entire organization. Navigating the topic of DEI can…

When you’re growing a company, you sometimes have to think like a detective — constantly seeking clues and piecing together information to solve the mystery of how to maintain relationships with your current clients and customers while creating relationships with new ones. To that end, most companies rely on marketing…

Are you ready for a game-changer? Google Analytics 4 (GA4) is turning marketing analytics on its head, and our team of digital masterminds has dived right in to learn all there is to know. GA4 offers a variety of advanced abilities, and we are looking forward to implementing these changes…

Every year, more and more women break through the glass ceiling and establish themselves as successful business leaders. And, yet, it's not an easy journey. Thankfully, you don’t have to make the journey alone. Many successful women get there by getting advice from mentors, building a network of people who…

As a web developer, finding the right hosting provider is crucial to the success of you and your clients. You want a platform that is easy to use, has great support, and offers fast loading speed and little to no downtime. Nobody wants to receive that call at one in…

Will ChatGPT replace human marketers? These days, the artificial intelligence (AI) writing tool ChatGPT by OpenAI is a hot topic of discussion in the marketing community. Many are wondering if AI will replace human marketers.  At Alaniz Marketing, we’re preparing today for the marketing landscape of tomorrow by embracing ChatGPT…

You have big goals; now what? You have some Big, Hairy, Audacious Goals (BHAGs), and everyone thinks they’re brilliant. But, now what? How do you ensure you can achieve them? That's where things get tricky. In this post, we'll walk through some tips for taking your goals from concept to…

Alaniz Marketing is honored to announce that we are now certified as a woman-owned business (WBE) by the Women’s Business Enterprise National Council (WBENC). “WBENC’s stamp of approval is particularly meaningful because of their stringent certification process,” says Roxanne Alaniz, Principal of Alaniz Marketing. For the past 25 years, WBENC…