Inbound Marketing

A Complete Framework for Inbound Lead Generation

In today’s digital climate, buyers head to the Internet to research, qualify, and eventually make a purchase.  Inbound Marketing is a framework used to attract prospects to your website, convert them into leads, nurture them through the buyer’s journey, close the sale, and create lifelong customers and advocates.

Strategy First

Inbound Strategy

Great campaigns start out with a strong strategic vision and well made plan. Our on-boarding process ensures that we start with a strong base and a thorough game plan.

Attract

Drive Traffic

The attract phase of inbound is to drive traffic to the website through use of site pages, blogs, social media, SEO, and PPC.

Attract

Drive Traffic

The attract phase of inbound is to drive traffic to the website through use of site pages, blogs, social media, SEO, and PPC.

Convert

Convert Leads

The convert phase of inbound is to drive increased lead conversion through the use of enhanced contact information, downloadable offers, live chat and conversational bots, AB testing, and other CRO tactics.

Nurture

Score, Segment and Nurture

Once prospects have converted into leads, we use automation to score and segment leads according to their area of interest and where they are in the buyer's journey, so that they can be nurtured through automated email workflows until they become sales ready.

Nurture

Score, Segment and Nurture

Once prospects have converted into leads, we use automation to score and segment leads according to their area of interest and where they are in the buyer's journey, so that they can be nurtured through automated email workflows until they become sales ready.

Handoff

Marketing - Sales Handoff

The sales and marketing teams work together to determine criteria that makes a high quality and sales ready lead. Once a lead is determined to meet the criteria, a coordinated handoff is made from the marketing team to a business development representative on the sales team.

Close

Close Deals

Inbound leads need to be treated differently than traditional outbound leads and should be handled by reps who are specifically trained to handle them according to your inbound sales process.

Close

Close Deals

Inbound leads need to be treated differently than traditional outbound leads and should be handled by reps who are specifically trained to handle them according to your inbound sales process.

Retain

Retain Customers

It's much easier and cheaper to retain a customer than it is to secure a new one. The inbound process is designed to go full circle, continuing even after the close of a deal, to make sure that customers are delighted and stay with your company over their lifetime.

Happy customers

Develop Evangelists

Happy customers not only stay for the long haul, they're happy to refer their colleagues, friends, and family to become your customers as well.

Happy customers

Develop Evangelists

Happy customers not only stay for the long haul, they're happy to refer their colleagues, friends, and family to become your customers as well.

Let's talk.

We would love to hear about what you're looking to accomplish! We have an awesome team that would love to help you get there. Get started by speaking with a member of our team by giving us a call or submitting the form.

Phone: (415) 892-5252

Alaniz Marketing

7250 Redwood Blvd, Ste 109
Novato, CA 94945

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