/andrew-erickson-articles

16 Ways to Save Money On HubSpot in 2020 – Secret Discounts, Savings, and Freebies

In the past, HubSpot’s pricing model was often a sizable investment for companies, and in many cases was outright cost prohibitive - especially for small businesses or businesses with a huge database and relatively low lead value. The good news is that HubSpot has redesigned its whole pricing structure to…

Andrew EricksonFebruary 20, 2019

Company News News

Alaniz Announces Partnership with DemandBase

Alaniz Announces Partnership with DemandBase December 21, 2018 (Novato, Calif) - Alaniz Marketing is excited to announce a strategic partnership with ABM technology company, DemandBase. DemandBase is a leading B2B marketing platform built specifically to support Account Based Marketing ABM sales and marketing strategy. ABM is a marketing and sales…

Andrew EricksonDecember 21, 2018

Local Agencies

Who are the Best HubSpot Partner Inbound Marketing Agencies in the San Francisco Bay Area?

So you're looking for a HubSpot partner agency in the San Francisco Bay Area. There are a handful of solid agencies here in northern California, each with its own nuances and specialties. Since we’re transparent by nature and we aren't threatened by a little due diligence, we’ve decided to make…

Andrew EricksonOctober 25, 2018

Uncategorized

The Big List: Who are the Best Marketing Agencies in Marin County?

Each year at Alaniz Marketing, we meet with dozens of prospective clients across the north bay and greater San Francisco bay area with respect to their marketing, web development, and advertising needs. More often than not, we find that we’re a great match in terms of our capabilities and…

Andrew EricksonOctober 25, 2018

Company News

Alaniz Marketing Featured Among Top Advertising Agencies in San Francisco

Would you recognize a great agency when you see one? There’s a lot that goes into building excellence. It takes more than a well-designed website, a cluster of intelligent people, and a stereotypically strong work ethic. A great agency is built upon great relationship. Recently, Alaniz Marketing was announced among…

Andrew EricksonApril 19, 2018

Account Based Marketing Digital Marketing Inbound Marketing

CallRail Review: My Experience Exploring Call Tracking for HubSpot, SalesForce, Google Analytics

I was setting up an outdoor advertising campaign for a health care client and started to look at how we would handle ROI calculation and attribution for leads who call in by phone. I have used call tracking in the past, but was never very impressed with any of the…

Andrew EricksonApril 17, 2018

SEO Strategy Web Development

Website Performance Optimization: How We Supercharged Our WordPress Site

This blog post is part of “The Ultimate Guide to Web Development” and "The Ultimate Guide to SEO" blog series. Our agency recently partnered with an SEO consultant to start upping our game in search for technical SEO services. We have a pretty strong base when it comes to getting…

Andrew EricksonAugust 9, 2017

Inbound Marketing

Why You Shouldn’t Pick a Marketing Automation Platform Based on Price or Features

As the primary purchaser of technology platforms at our agency, I have spent a lot of time looking at marketing automation platforms - Hubspot, Eloqua, Marketo, Pardot, Adobe, Act-On, InfusionSoft - in search to find the best solution for our agency and our clients. The more technology platforms I have…

Andrew EricksonJuly 7, 2016

Hosting Web Dev Web Development

The Story of Our Agency’s Move to WP Engine

This blog post is part of “The Ultimate Guide to Web Development” blog series. The Straw that Broke the Camel’s Back - The Story of Our Agency’s Move from BlueHost to WP Engine Around a year ago, BlueHost went down. And I mean down down - all of their sites…

Andrew EricksonMarch 24, 2016

Strategy

Alaniz Quick Guide to Stock Photography Image Rights

Image usage rights are no joke! I have heard numerous stories of other agencies and businesses receiving cease and desist letters accompanied with threats of lawsuits if the violator does not voluntarily meet their $5K payment demand for damages. Ouch! Normally an image rights violation isn’t an intentional act to…

Andrew EricksonSeptember 16, 2015

Andrew Erickson