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Andrew Erickson

TownNews vs WordPress: 5 Reasons Publishers Should Make the Move to WordPress

WordPress vs TownNews
About a year ago, the owner of one of the oldest and most established news weeklies on the west coast approached us to assist with a major overhaul of their publication. One of their goals was to modernize the paper and begin the transition away from a traditional print-based revenue model to a more up to date and viable digital model. At the time, the publisher’s website was hosted with TownNews, a fully-managed website and revenue platform for publishers built on the BLOX CMS. Ultimately, in our opinion, the pros of the fully managed solution were outweighed by the cons...
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Meltwater Review 2015: First Look at The New Meltwater Platform

Meltwater Review 2015- A First Look At the New Platform
This blog post is part of “The Ultimate Guide to Public Relations” blog series. Investing in a PR Platform is a big decision and hopefully one that will be a sound investment for several years. Each year, our agency evaluates the top choices on the market to keep tabs on changes and updates and make sure that we’re going with the best technology available. Vetting out several platforms is a complex process with a lot of moving parts, so we’ve also developed a tip sheet of 50 questions that you should ask before you buy Vocus, Cision, or Meltwater, which...
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SharpSpring Review: How Much Should Marketing Automation Cost?

SharpSpring Review- How Much Should Marketing Automation Cost?
This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Hubspot, Pardot, and Marketo watch out! SharpSpring is the X factor in the marketing automation game right now and is making tracks across the industry with their platform, dynamic features, and capped pricing model. Today’s marketing automation world is dominated by giants like Oracle - Eloqua, Salesforce - Pardot, Adobe, Marketo, and HubSpot - which, by the way, just announced its intent to go public. They have big platforms, large development teams, marketing budgets, training departments, and sales teams. And price tags to match. In fact,...
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Hubspot Review: How Hubspot’s CRM and SideKick Won Me Back

Hubspot Review: How Hubspot’s CRM and SideKick Won Me Back
This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Hubspot’s a great company. The marketing platform, service, support, training - are all world class. So why did I just downgrade our subscription? Looking back, it basically came down to the fact that Hubspot didn’t offer a CRM. We just weren’t scaled to take on a monster CRM like SalesForce, which left us with no really great option to have a decent simple CRM connected to our marketing automation platform. A few months back, I was introduced to one of Hubspot’s competitors. They had a solid...
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Marketing Automation—Do you need it?

Marketing Automation—Do you need it?
This blog post is part of “The Ultimate Guide to Lead Generation” blog series. It wasn't long ago that marketing automation was an expensive enterprise application reserved for large established companies. Now it's a marketing necessity and high-rev sales machine for companies of all sizes. It's estimated that 80 percent of the organizations with the highest-performing demand waterfalls have marketing automation platforms (MAPs). Automation software is not a marketing automation platform It's important to distinguish between task-oriented automation software and a marketing automation platform. If you're a PR pro developing media lists, check out Muck Rack. It's a savvy automated...
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Optimal Social Media Scheduling: The Right Post at the Right Time at the Right Place

Optimal Social Media Scheduling: The Right Post at the Right Time at the Right Place
Every serious user of the internet has at one time or another speculated on what day or time of day would be the best time to post a tweet or notification on Facebook or another social media platform. When you're doing business with the aid of social media, you want to engage and make contact, otherwise it's a waste of time. And if time is money, it makes sense for you to schedule your social media calendar in the timeliest way possible—especially when a tweet has a half-life of 18 minutes and a Facebook post is fading fast after 90...
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How Much Does It Cost to Send a Press Release?

How Much Does It Cost to Send a Press Release?
This blog post is part of “The Ultimate Guide to Public Relations” blog series. The cost of sending out a press release can be a little shocking for first timers. Sending out a simple news release seems like a relatively straight-forward task. So what’s with the high cost PR agencies are charging? For a deeper dive on all things PR, visit our Ultimate Guide to Public Relations. Here is a little breakdown and explanation of the cost drivers in press distribution and a few ways that you can save on your next distribution. Research and Copywriting A good writer will...
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Visitor Intelligence – How to See Who is Visiting Your Website

Visitor Intelligence – How to See Who is Visiting Your Website
This blog post is part of “The Ultimate Guide to Lead Generation” blog series. For every 100 visitors to your site, only two or three will identify themselves. The other 97 will move on without a trace and most website owners will never know they were there. A short time ago, only the largest and most well funded corporations had the ability to identify website visitors and track behavior of leads and customers on their site. Today, this information is easily accessible and extremely affordable, even for small and medium sized businesses. If used correctly, it can be extremely powerful,...
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Looking for the Best PR Wire Service? Consider This…

best pr wire Looking for the Best PR Wire Service? Consider This…
This blog post is part of “The Ultimate Guide to Public Relations” blog series. Trying to Decide Between PR Web, PR Newswire, Business Wire, or MarketWire? Consider this... We get a lot of hits on our blog article comparing PR wire services PRWeb, PRNewswire, Marketwire, and Business Wire. But before asking which service is the best, it might be a smart move to figure out if you should be using a PR wire service in the first place.  And, if so, what type of news should you distribute and what outcomes should you realistically expect? First, a few important myths...
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Get a Job in Marketing – How to Separate Yourself from the Pack

get a job in marketing

Looking to land a marketing job? The truth is there’s a 95% chance your resume will never make it past the hiring manager’s inbox. Your resume and cover letter will be reviewed in as little as 30 to 60 seconds before being sorted into a “yes” stack or a “no” stack. The good news is that the vast majority of the job applicants you’re competing against do very little to differentiate themselves. Here are a few things that you can do to get noticed, get your resume to the top of the stack, and get your foot in the door…

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