/andrew-erickson-articles

Web Development

TownNews vs WordPress: 5 Reasons Publishers Should Make the Move to WordPress

About a year ago, the owner of one of the oldest and most established news weeklies on the west coast approached us to assist with a major overhaul of their publication. One of their goals was to modernize the paper and begin the transition away from a traditional print-based revenue…

Andrew EricksonAugust 26, 2015

Meltwater Review 2015- A First Look At the New Platform

Guide to PR Public Relations

Meltwater Review 2015: First Look at The New Meltwater Platform

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Investing in a PR Platform is a big decision and hopefully one that will be a sound investment for several years. Each year, our agency evaluates the top choices on the market to keep tabs on…

Andrew EricksonMarch 30, 2015

Digital Marketing Inbound Marketing Lead Gen

SharpSpring Review: How Much Should Marketing Automation Cost?

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Hubspot, Pardot, and Marketo watch out! SharpSpring is the X factor in the marketing automation game right now and is making tracks across the industry with their platform, dynamic features, and capped pricing model. Today’s marketing…

Andrew EricksonOctober 1, 2014

Strategy

Hubspot Review: How Hubspot’s CRM and SideKick Won Me Back

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Hubspot’s a great company. The marketing platform, service, support, training - are all world class. So why did I just downgrade our subscription? Looking back, it basically came down to the fact that Hubspot didn’t offer…

Andrew EricksonSeptember 30, 2014

Digital Marketing Inbound Marketing Lead Gen

Marketing Automation—Do you need it?

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. It wasn't long ago that marketing automation was an expensive enterprise application reserved for large established companies. Now it's a marketing necessity and high-rev sales machine for companies of all sizes. It's estimated that 80 percent…

Andrew EricksonSeptember 29, 2014

Digital Marketing Inbound Marketing

Optimal Social Media Scheduling: The Right Post at the Right Time at the Right Place

Every serious user of the internet has at one time or another speculated on what day or time of day would be the best time to post a tweet or notification on Facebook or another social media platform. When you're doing business with the aid of social media, you want…

Andrew EricksonSeptember 29, 2014

Strategy

How Much Does It Cost to Send a Press Release?

This blog post is part of “The Ultimate Guide to Public Relations” blog series. The cost of sending out a press release can be a little shocking for first timers. Sending out a simple news release seems like a relatively straight-forward task. So what’s with the high cost PR agencies…

Andrew EricksonSeptember 16, 2014

Digital Marketing Inbound Marketing Lead Gen

Visitor Intelligence – How to See Who is Visiting Your Website

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. For every 100 visitors to your site, only two or three will identify themselves. The other 97 will move on without a trace and most website owners will never know they were there. A short time…

Andrew EricksonJuly 31, 2014

Uncategorized

Looking for the Best PR Wire Service? Consider This…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Trying to Decide Between PR Web, PR Newswire, Business Wire, or MarketWire? Consider this... We get a lot of hits on our blog article comparing PR wire services PRWeb, PRNewswire, Marketwire, and Business Wire. But before…

Andrew EricksonJuly 2, 2014

Careers

Get a Job in Marketing – How to Separate Yourself from the Pack

Looking to land a marketing job? The truth is there’s a 95% chance your resume will never make it past the hiring manager’s inbox. Your resume and cover letter will be reviewed in as little as 30 to 60 seconds before being sorted into a “yes” stack or a “no”…

Andrew EricksonJune 30, 2014