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Each year at Alaniz Marketing, we meet with dozens of prospective clients across the north bay and greater San Francisco bay area with respect to their marketing, web development, and advertising needs.   More often than not, we find that we’re a great match in terms of our capabilities and rapport.  That said, there are times that for one reason or another we aren’t a great fit for each other, or a prospective client is extra thorough, and we’re asked about our competitors in the area. Since we’re the transparent types and we recognize that we can’t be a perfect…

Most San Francisco business professionals or CEO’s are asking themselves how they are going to meet their 2017 goals. Achieving your revenue goals for the year will take a combination of an effective sales team and a savvy marketing group.

The Pilgrim Fathers came to colonial America to escape religious persecution in Great Britain, but also to establish a new type of society in the wilderness. They were determined to follow Plato’s model in “The Republic,” and create a communal utopia. It lead to economic disaster, which was only overcome through the Plymouth Colony elders admitting their error, and instead “privatizing” the colony’s property. By doing so they set loose individual initiative and market-based incentives. The Plymouth Colony experienced a great bounty of food. Private ownership meant that there was now a close link between work and reward. Industry became…