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2022 is a year that so far, is heavily affected by the pandemic. The introduction of the metaverse is a signifier that customers are interacting with brands in entirely new ways. Marketers are doing all they can to keep up, and fortunately, there are tried and true methods that are…

Each year at Alaniz Marketing, we meet with dozens of prospective clients across the north bay and greater San Francisco bay area with respect to their marketing, web development, and advertising needs.   More often than not, we find that we’re a great match in terms of our capabilities and…

I was talking to a large construction company—it’s doing about $200 million per year and business and hopes to grow to $1 billion in the next five years—about growth and marketing. The company is growing fast without marketing, but the CEO is concerned and sees a need to invest in…

Done right, a website can be a 24-hour sales person, fielding requests for information, qualifying leads, and converting leads to customers. How? By creating the right kind of content, and building in tools to automate some of the more routine tasks involved in inside sales. Consider this: people are searching…

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Trying to Decide Between PR Web, PR Newswire, Business Wire, or MarketWire? Consider this... We get a lot of hits on our blog article comparing PR wire services PRWeb, PRNewswire, Marketwire, and Business Wire. But before…

Pandora, Spotify, Google All Access Radio, iTunes... and the list goes on:  24/7 music available to listeners commercial free, well, mostly commercial free. There are many choices for advertisers to reach digital or internet music listeners.  Determining which media player, app, or which music network is right for your campaign…