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It’s 2020, the year that marks the end and beginning of several things. With a decade coming to an end, a pandemic hitting the world, and getting accustomed to the new normal, we need to acknowledge and adapt to a lot of change. This goes without saying for marketers as well. Lockdowns and immobility had a tremendous impact on customer buying habits. They are no longer persuaded by meaningless broadcasting and advertisements. In other words, traditional outbound marketing strategies have become obsolete to be replaced by Inbound Marketing. Source: saffronedge Compared to outbound marketing, based on putting yourself out there,…

Each year at Alaniz Marketing, we meet with dozens of prospective clients across the north bay and greater San Francisco bay area with respect to their marketing, web development, and advertising needs.   More often than not, we find that we’re a great match in terms of our capabilities and rapport.  That said, there are times that for one reason or another we aren’t a great fit for each other, or a prospective client is extra thorough, and we’re asked about our competitors in the area. Since we’re the transparent types and we recognize that we can’t be a perfect…