Each year at Alaniz Marketing, we meet with dozens of prospective clients across the north bay and greater San Francisco bay area with respect to their marketing, web development, and advertising needs. More often than not, we find that we’re a great match in terms of our capabilities and rapport. That said, there are times that for one reason or another we aren’t a great fit for each other, or a prospective client is extra thorough, and we’re asked about our competitors in the area. Since we’re the transparent types and we recognize that we can’t be a perfect…
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The 2012 B2B Marketing Benchmark Report is a comprehensive reference guide containing more than 150 charts with analytical commentary. More than 1,700 marketers shared thier knowledge and results in one of the most extensive studies in the industry.
According to new research from MarketingSherpa, 60% of B2B marketers revealed that lead generation is their top priority, converting leads into customers trailed closely behind with 57%.