Clients often ask me where their company blog should live. Should it be part of their website, hosted on a subdomain, or on an external blogging platform like Wordpress?
An Econsultancy report, “The State of Social Media 2011” noted that 41% of marketers surveyed had no return on investment figure for any of the money they had spent on social channels as of October 2011. Further, only 8% could attribute ROI for all their investments in social media.According to…
About 6 weeks ago, Google search announced a major change to their search algorithm “that would impact roughly 35% of searches”. This change affected how "freshness" impacts Google's search results.
Today, most internet users start the process of buying a product or service by using a search engine to find vendors and product information. How can you make sure that your business is found when these people are looking for you or your competitors? You need to make sure you…
Lyris reported recently that event triggered email has a 20% higher open rate than other email campaigns. This is due to the high relevance of synching an email campaign to a specific visitor (or customer) action.
flickr photo by Sustainable Sanitation A print stylesheet formats the printed version of a web page be in a user-friendly format. Print stylesheets have been around for a number of years and have been written about a lot. Yet so few websites implement them, we're left with web pages that…