The U.S. Federal CAN-SPAM laws require commercial emails to follow certain guidelines. These are pretty easy to follow, and they make sense, too.
The guidelines are set by the FTC. Best practices and a basic understanding of the law will ensure your business email follows all legal regulations, and reaches the inbox of your recipients.
HootSuite is adding LinkedIn Company Pages and Groups, the social media management tool announced last week. The integration is key for HootSuite — which previously only supported LinkedIn profiles — in evolving side-by-side with its main user base: social media marketers. LinkedIn is quickly coming into its own in the social networking realm — and social media managers need to stay on top of it. With the new HootSuite features, they can send company status updates and start group discussions around their content. For companies using LinkedIn for HR marketing and recruiting, it’s an opportunity to post job openings and...Read More
The 2012 B2B Marketing Benchmark Report is a comprehensive reference guide containing more than 150 charts with analytical commentary. More than 1,700 marketers shared thier knowledge and results in one of the most extensive studies in the industry.
According to new research from MarketingSherpa, 60% of B2B marketers revealed that lead generation is their top priority, converting leads into customers trailed closely behind with 57%.