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Larry Levenson

HootSuite Integrates LinkedIn Company Pages and Groups

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HootSuite is adding LinkedIn Company Pages and Groups, the social media management tool announced last week. The integration is key for HootSuite β€” which previously only supported LinkedIn profiles β€” in evolving side-by-side with its main user base: social media marketers. LinkedIn is quickly coming into its own in the social networking realm β€” and social media managers need to stay on top of it. With the new HootSuite features, they can send company status updates and start group discussions around their content. For companies using LinkedIn for HR marketing and recruiting, it’s an opportunity to post job openings and...
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