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78 Social Media & Content Marketing Predictions

marketing meeting alaniz marketing

It’s that time of year again, when we look back at the past 12 months and start thinking about the new year. I’ve always found this to be a more “inward” time of year, where I spend time reading a lot, thinking a lot, and making a lot of notes about things I want to accomplish in our business the following year. Most of my major business growth has coming from these end-of-year reflections.

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Google to Change Web Marketing in 2012

marketing meeting alaniz marketing

google changes 2012Google is poised to completely alter how websites market themselves over the next year. While easing users into changing search results pages, Google has also designed a new method for websites to structure data so that its crawler can better pull information. This is a tremendous strategy. Google doesn’t need to own all of the information in the world, but does own the methods of accessing that information — as well as the ability to advertise to people who use that access.

Search results will include more direct information. Early in 2012, Google will expand how it incorporates data into its search results. For search queries that are direct questions, it will no longer be necessary to click through to a website. In Google’s parlance, it’s like getting both the search results and the immediate result of the “I’m Feeling Lucky” button at once. It’s not hard to see how this is better for the average Google user. Questions will be answered faster and more simply. No parsing of information will be required. This change, however, will take value away from marketers who rely on visitors clicking through to deeper pages.

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Inbound Marketing ROI: Lions and Tigers and Bears! Oh My!

marketing meeting alaniz marketing

dorothy and scarecrowJust like Dorothy and Scarecrow wandering in the woods, those of us who are responsible for marketing our companies effectively are concerned about many different things. From our daily blogging activities, to conversations on social media, developing more calls-to-action, creating new whitepapers and case studies, infographics, reports to management, to the promotion of our next event. There is a LOT on our plates!

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On-page Search Engine Optimization Guidelines

marketing meeting alaniz marketing

It’s essential to effectively target your keywords in your page titles, headlines (or early in the body copy), URLs, etc. But in 2012, content analysis has become far more sophisticated with search engines “reading” pages almost the way humans do and pattern-matching good content, design, layout and usability. There may even be some elements of on-page analysis that look at the authenticity and passion of the written word (or something that approximates it).

on-page search engine guidelines

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