We’d been reading Hubspot’s ebooks and marketing articles for months, and seeing how their ideas about inbound marketing fit perfectly with what we have been doing for years. The difference was that Hubspot had a proven process for success. . . we’d never stopped long enough to define a process.
A new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing. But they are struggling to respond. Their unpreparedness to manage these key changes in the marketing arena presents a great opportunity for advertising agencies, PR firms and digital shops. But, only if they are prepared to lead.
I want to thank you for the many improvements you have made to our organization by the building of our website. We have experienced a huge increase in traffic and exposure. This has resulted in a significant increase in donations to our non-profit as PayPal is now available and information for mail-in donations is easily accessible. Posted videos have increased interest in our group and all links about our organization are quickly accessed.
There’s an old saying, “If one person tells you that you have a tail, then you can usually ignore it. If two people tell you that you have a tail, then you might begin to wonder a little bit. And if three people tell you that you have a tail, you should go find a mirror right away and check.”
MarketingSherpa asked nearly 1,000 B2B marketers to identify which website design, management and optimization tactics were very effective, somewhat effective or not effective.
Since late 2004, Google has periodically changed its search algorithms to provide better experience and more relevant results for Google search users.
The Corporate Executive Board released survey results that indicate customers are delaying their contact with sales people until they are well into the middle of the sales funnel. As a result of this, marketers now need to address the middle of the funnel with the right messaging strategy, customized to the appropriate marketing personas and buyer’s needs.