We’d been reading Hubspot’s ebooks and marketing articles for months, and seeing how their ideas about inbound marketing fit perfectly with what we have been doing for years. The difference was that Hubspot had a proven process for success. . . we’d never stopped long enough to define a process.
Process makes THE difference
One day in late August, the phone rang, and David was calling me from Hubspot. He asked if we would like to partner with them. My immediate response was “YES!”.
The process that Hubspot has developed, which is fully implemented in their software, allows companies to easily manage their own website and blog, and be “coached” every step of the way.
From the dynamic popup boxes in the content creation area, to Keyword Grader, and advanced email marketing tools, Hubspot has integrated all of the round-trip marketing tactics that we have been practicing for several years into a single sofware package.
Additionally, they continue their tradition of thought leadership for inbound marketing and their articles and blog posts are available to all companies (customers or not) who are interested in driving more targeted traffic to their website, converting those visitors to prospects, and then nurturing those propects in to solid leads, and finally increasing sales.
We work with existing Hubspot customers, and with our own clients
We found that some companies became a Hubspot customer because they knew they needed inbound marketing to generate more leads and grow their revenue. Then company leaders find themselves caught up in other issues, and unable to devote the time to inbound marketing that they thought they could. We partner with these Hubspot customers and help them design an action plan to move forward. We look at what resources they can bring, and what resources we can bring, to craft a results-oriented round-trip marketing plan that will lead them to their business goals.
Then we get to work, coaching them in the use of Hubspot and its various tools, and helping with content creation, email marketing, and lead nurturing programs.
We do the same thing with our own clients, often recommending Hubspot software as the platform to help execute their marketing plans.
Closed-loop analytics measure client success
We measure our results based on our client’s success. We track all aspects of the round-trip marketing process, and compare them to industry benchmarks.
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