Skip to main content

Why You Should Use Targeted Email Marketing

By December 1, 2011May 13th, 2019,

This is the first of a series of articles about email marketing strategies and best practices.

Targeted email marketing is a critical component of any business-to-consumer (B2C) or business-to-business (B2B) marketing plan. Think about this:

  • email is available on any internet-connected device
  • it is sent directly to your target audience
  • it is effective
  • it is measurable

These are exactly the qualities that you are looking for when you think about marketing or building your brand. A successful email marketing strategy will help you gain the trust and loyalty of your audience.

While blogs and social media are the current “darlings” of internet marketing (and with good reason!), we need to remember the tried-and-true methods of effectively reach our audience and building relationships.

A survey by MarketingSherpa ranks the effectiveness of various marketing tactics.

You can easily see that website design and management (which means regularly updating your website), virtual events, and email marketing are the most effective marketing tactics, even including off-line tactics in the mix! For your marketing or branding campaign to be effective, you will probably want to use all three of these tactics.

Your Email Marketing Strategy

In future articles, I’ll be discussing these important parts of an effective email marketing strategy:

Subscribe to Our Blog

Join hundreds of people who get free and fresh content every week.

Like what you've read? Subscribe to our blog!
Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.