It’s 2020, the year that marks the end and beginning of several things. With a decade coming to an end, a pandemic hitting the world, and getting accustomed to the new normal, we need to acknowledge and adapt to a lot of change. This goes without saying for marketers as well.
Lockdowns and immobility had a tremendous impact on customer buying habits. They are no longer persuaded by meaningless broadcasting and advertisements. In other words, traditional outbound marketing strategies have become obsolete to be replaced by Inbound Marketing.
Compared to outbound marketing, based on putting yourself out there, inbound marketing believes in drawing people in. Now, how can you master a reasonably new concept and implement it to yield profitable results? We will show you how.
In this blog, we will share five effective inbound marketing strategies that will ensure great results for your brand or company. So, keep up with the blog.
Five Inbound Marketing Strategies to use in 2020
According to HubSpot, inbound marketing consists of three stages: attract, engage, and delight. In the strategies I share, we will incorporate these principles into effect.
Create a target audience
The first step to inbound marketing is understanding the customers. Remember, you are attracting them towards you, so you must know what they are looking for and provide them with the same. Thus, determining your target niche is the first step.
This is how you can do it:
- Reviewing Facebook page insights
- Survey your existing customers and prospects
- Conduct in-depth interviews
The data you collect from these follow-ups will give you a better idea about the most prospective consumer base you have and what type of content they expect from you. This reduces the cost of marketing while boosting effectiveness.
According to CMO, target marketing is two times more effective than mass marketing and has a better ROI. Hence, it only makes sense to save some bucks while getting more results through targeted inbound marketing.
Produce incredible content
The content was, is, and always will be the king. If we consider HubSpot’s marketing funnel, we will find the content at every phase of it. So, you need the best quality content that resonates with the interest of your audience.
Generic and promotional content usually doesn’t work. You have to create exciting and informative content that the users and audiences can gain value from. You might be surprised to learn that as much as 69% of best-in-class marketers align their content with their sales and marketing funnel.
Here are some tips for content creation:
- Make sure your headline is appealing and engaging
- Include visual inducements like images and explainer videos
- Focus on interesting, data-driven content
Start guest posting
Guest posting is the best inbound marketing strategy that you can put into use, and we have data to support this claim:
- 62.96% of readers perceive blogs with multiple authors to be more credible
- 60% of blogs write 1-5 guest posts per month
Besides that, guest posting also helps you secure backlinks, create authority in space, and build relationships with influences, all of which contribute to attracting prospects.
You can utilize guest posting in the following ways:
- Make consistent guest contributions
- Only publish blogs with engaged readers
Disclaimer: Guest posts may need some tweaks on your end. Before posting the blogs, make sure you check for the blog’s relevancy, quality, and engagement. You can also try posting your blogs on authoritative websites to boost your search engine ranking.
Maximize your results from SEO
SEO is one of the most dominant aspects of inbound marketing, and you must master this art to succeed in this search-driven marketplace. The two things that you must focus on are on-page SEO and getting backlinks on authoritative sites for your site and content.
57% of SEO experts consider content creation and content marketing as the best way to get the best results in search marketing, and social media marketing and backlinks rank as the second and third most effective ways to increase traffic in 2020. Hence, creating great content and optimizing them for SEO is a must.
Here is how to use SEO effectively:
- Optimize keyword on each page
- Promote what you write to generate backlinks
It’s impossible to specify the exact number of backlinks that would put you on the search rankings. However, the factors impacting it are keywords, competing sites that are ranking now, and your content topic.
Build effective email campaigns
When it comes to inbound marketing, email marketing is an integral part that we can not avoid. Email marketing generates massive ROI. It has a $44.25 return on every dollar invested. Not only that, 66% of consumers claim to have made a purchase online due to email marketing.
Try these tips for email marketing:
- Send helpful content to subscribers
- Send follow-up emails
- Develop a long term strategy
Email marketing is budget-friendly and effective. In many cases, it has proven to be successful in bringing back a lead that was considered lost. All you need to do is invest your time and have patience. The subscribers will come around.
Here are two bonus strategies that you can use to boost your inbound marketing results:
Try influencer marketing campaign: They work as a form of authoritative third-party endorsements. People believe influences and are more likely to be convinced by their feedback on a product.
Ensure your website facilitates conversion: the ultimate goal of inbound marketing is to drive traffic to your website. Once they arrive, it’s the website’s responsibility to convert them. So, make sure your website is equipped to convert the visitors into leads.
Once you understand the concept of inbound marketing, you will realize that it is not about hammering an idea into your audiences’ minds. It is about giving them enough information and, more importantly, a reason to associate with you.
To draw people in, you have to offer them something they can’t refuse. So focus and start working on the strategies we just discussed.
Prefer reading: How to Choose an Inbound Marketing Agency for IT Businesses